Direct Import Buyers Association v. KSL, Inc.

ELLETT, Justice:

This is an appeal by plaintiff from a summary judgment in favor of the defendant for no cause of action.

The plaintiff was selling a product called Econo-Jets, which when used in the carburetor of an automobile was claimed to increase gas mileage and reduce pollution. It advertised its products through KSL and claims that its sales were numerous until November 14 and December 31, 1973, at which time Lynn Packer, an announcer for KSL, Inc., made false statements over the air deprecating plaintiff’s products, and as a result thereof plaintiff sustained a great loss of sales.

The…