Bridgestone Americas Tire Operations, LLC v. Federal Corp.

NEWMAN, Circuit Judge.

Bridgestone Americas Tire Operations, LLC and Bridgestone Corporation (together “Bridgestone”) appeal the decision of the Trademark Trial and Appeal Board (“Ttajb” or “Board”) dismissing Bridge-stone’s opposition to registration of the mark MILANZA for use with tires. The Board concluded that there is no likelihood of confusion as to source, as between Bridgestone’s marks POTENZA and TURANZA, on one hand, and Federal Corporation’s mark MILANZA, all for use with tires. 1 We reverse the Board’s decision, and sustain the opposition.

Background

Bridgestone registered the mark…