Legal Opinion

G. Heileman Brewing Co. v. Anheuser-Busch Inc.

District Court, E.D. Wisconsin

Decided December 31, 1987No. 84-C-511, 84-C-738PublishedCited by 25 opinions

1Opinion of the Court

MEMORANDUM OF DECISION

CURRAN, District Judge.

The G. Heileman Brewing Company, Inc. and the Miller Brewing Company, plaintiffs in the above-captioned consolidated cases, compete with defendant Anheuser-Busch, Inc. in the business of brewing and selling beer. Hoping to repeat Miller’s success in marketing low calorie LITE beer, Anheuser-Busch developed and began to market a beer with low alcohol content which it called “LA.” 1 When Heileman announced plans to use the LA name on its own low alcohol beer, Anheuser-Busch demanded that it cease and desist. Shortly thereafter, Heileman, later joined…

2Cases cited164 opinions

  1. Matsushita Electric Industrial Co., Ltd. v. Zenith Radio CorporationSupreme Court of the United States · 1986
  2. Klaxon Co. v. Stentor Electric Manufacturing Co.Supreme Court of the United States · 1941
  3. Aetna Life Insurance v. HaworthSupreme Court of the United States · 1937
  4. Blonder-Tongue Laboratories, Inc. v. University of Illinois FoundationSupreme Court of the United States · 1971
  5. Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.Supreme Court of the United States · 1977

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3Cited by25 opinions

  1. Sands, Taylor & Wood Company v. The Quaker Oats CompanyCourt of Appeals for the Seventh Circuit · 1992
  2. International Jensen, Incorporated v. Metrosound U.S.A., Inc., Dba L.A. SoundCourt of Appeals for the Ninth Circuit · 1993
  3. The Forum Corporation of North America v. The Forum, Ltd.Court of Appeals for the Seventh Circuit · 1990
  4. G. Heileman Brewing Company, Inc., and Miller Brewing Company, Cross-Appellants v. Anheuser-Busch, Inc., Cross-AppelleeCourt of Appeals for the Seventh Circuit · 1989
  5. Bristol-Myers Squibb Co. v. McNeil-P.P.C., Inc.District Court, E.D. New York · 1992

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