G. Heileman Brewing Co. v. Anheuser-Busch Inc.
District Court, E.D. Wisconsin
1Opinion of the Court
MEMORANDUM OF DECISION
CURRAN, District Judge.
The G. Heileman Brewing Company, Inc. and the Miller Brewing Company, plaintiffs in the above-captioned consolidated cases, compete with defendant Anheuser-Busch, Inc. in the business of brewing and selling beer. Hoping to repeat Miller’s success in marketing low calorie LITE beer, Anheuser-Busch developed and began to market a beer with low alcohol content which it called “LA.” 1 When Heileman announced plans to use the LA name on its own low alcohol beer, Anheuser-Busch demanded that it cease and desist. Shortly thereafter, Heileman, later joined…
2Cases cited164 opinions
- Matsushita Electric Industrial Co., Ltd. v. Zenith Radio CorporationSupreme Court of the United States · 1986
- Klaxon Co. v. Stentor Electric Manufacturing Co.Supreme Court of the United States · 1941
- Aetna Life Insurance v. HaworthSupreme Court of the United States · 1937
- Blonder-Tongue Laboratories, Inc. v. University of Illinois FoundationSupreme Court of the United States · 1971
- Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.Supreme Court of the United States · 1977
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3Cited by25 opinions
- Sands, Taylor & Wood Company v. The Quaker Oats CompanyCourt of Appeals for the Seventh Circuit · 1992
- International Jensen, Incorporated v. Metrosound U.S.A., Inc., Dba L.A. SoundCourt of Appeals for the Ninth Circuit · 1993
- The Forum Corporation of North America v. The Forum, Ltd.Court of Appeals for the Seventh Circuit · 1990
- G. Heileman Brewing Company, Inc., and Miller Brewing Company, Cross-Appellants v. Anheuser-Busch, Inc., Cross-AppelleeCourt of Appeals for the Seventh Circuit · 1989
- Bristol-Myers Squibb Co. v. McNeil-P.P.C., Inc.District Court, E.D. New York · 1992
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