In Re Les Halles De Paris J.V.

RADER, Circuit Judge.

Les Halles De Paris J.V. (Les Halles or applicant), appeals the Trademark Trial and Appeal Board’s (Board) refusal to register its mark — LE MARAIS — for restaurant services. Citing section 2(e)(3) of the Lanham Act, 15 U.S.C. § 1052(e)(3) (2000), the Board concluded that , the mark was primarily geographically deceptively mis-descriptive. See In re Les Halles de Paris J.V., 2002 WL 850842, 2002 TTAB LEXIS 263, at *12-14. Because the Board applied an outdated standard for section 2(e)(3), this court vacates and remands.

I

On July 14, 1999, Les Halles filed its application to…