The Challenge
Offering instant AI summaries
A leading search engine platform wanted to evolve their AI capabilities to better serve users and stay competitive in an increasingly crowded market. They faced several key obstacles:
- Friction in the search journey: Users had to click through multiple websites and piece together information to get simple answers to their questions.
- Keeping pace with innovation: Larger competitors with extensive engineering resources were rapidly advancing their AI-powered search features.
- Needing high throughput and low latency: In their build vs. partner analysis, they needed to find a solution that could support high QPS, low latency and had high reliability.
The Solution
Intelligent answer summaries
The search engine partnered with Exa to introduce intelligent answer summaries that appear at the top of search results - which is able to pull links and contents of those pages to ground answers in real time.
Real-Time Answer Generation
Using Exa's answer endpoint, they implemented a system that automatically generates concise, factual answers from highly-relevant search result sources, displaying them prominently above traditional search results.
Source Transparency
Provided citation links to original sources alongside generated answers, building user trust through verification capabilities.
What's under the hood?
Integrating Exa's answer endpoint
Qualities:
- Fast
- Summarized answers
- Combined keyword and neural search
Integrate Exa Answer
Key benefits of using Exa's Answer Endpoint include:
- Combining keyword and neural search: Ability to solve hard semantic-heavy queries as well as traditional "keyword style" queries.
- Flexible content extraction: Choose to get just the final summarized answer or also pass through URL's, snippets, etc.
- Ability to scale: High rate limits (100s of QPS), low latency and high reliability, ready to scale with their millions of users.
- Fresh, real-time data: Answers grounded by fresh data pulled in-real-time from the web.
Business outcomes
Increased retention and 70%+ positive user sentiment
The search engine company initially rolled out the new feature to 10% of their user base and, shortly thereafter given the success, expanded it to over 50% of their users and are planning to roll it out to the full base.
- Drop in search abandonment rates: Retention rates were the core goal of this feature, abandonment rates dropped significantly following the rollout.
- Increased user satisfaction: Users reported incredibly positive sentiment about the new feature, upwards of 70%.