COMPANY INFO
Zebra Technologies Corporation, founded in 1969 by Ed Kaplan and Gerhard Cless, is an American company headquartered in Lincolnshire, Illinois, specializing in IT services and mobile computing. With approximately 9,900 employees, Zebra develops technology solutions that enable organizations to sense, analyze, and act in real time, including mobile computers, barcode printers, RFID devices, and software to improve operational efficiency across various industries. The company's website is https://www.zebra.com.
Zebra Technologies Corporation is a global leader in IT services and mobile computing, developing technology solutions for operational efficiency across industries such as retail, healthcare, transportation, and manufacturing. Founded in 1969 by Ed Kaplan and Gerhard Cless and headquartered in Lincolnshire, Illinois, Zebra empowers organizations to sense, analyze, and act in real time with advanced mobile computers, barcode printers, RFID devices, and software.
The Zebra Technologies Corporation executive team brings together decades of expertise in technology, operations, strategy, and innovation. The company’s leadership is characterized by a blend of deep industry knowledge, strong technical backgrounds, and proven capability in driving transformation and growth. With a history of successful product launches, disciplined financial oversight, and an agile approach to market expansion, the management team continues to build Zebra’s reputation for leadership and innovation.
As CEO, Bill Burns leads Zebra Technologies Corporation's global vision and strategy. Since his appointment in March 2023, he has been instrumental in expanding market share and driving the company’s Enterprise Asset Intelligence initiatives, overseeing critical partnerships and product advances that strengthen Zebra's position in key verticals.
Bill holds an MBA from Temple University, a Bachelor’s in Business Administration from Misericordia University, and an Associate Degree in Engineering from Pennsylvania State University. He has led executive teams at Embrane and Spirent Communications and served as Chief Product & Solutions Officer at Zebra before assuming the CEO role, further enhanced by board experience at Oshkosh Corporation.
Nathan Winters has served as Chief Financial Officer since January 2021, after acting as interim CFO starting in August 2020. He oversees corporate financial planning, commercial finance, and supply chain finance, consistently delivering disciplined execution and strategic insights to drive business growth and shareholder value for Zebra Technologies.
Nathan has over 20 years of finance experience, including multiple CFO roles at GE Healthcare Global Supply Chain. He holds a bachelor's degree in finance and economics from the University of Kentucky and actively contributes to finance and education-related boards.
Robert Armstrong became Chief Marketing Officer in March 2023 and is responsible for Zebra Technologies’ global marketing and channel strategy. He leads efforts in brand development, digital engagement, and go-to-market execution, cultivating brand preference and reach in over 100 countries.
With 20+ years in B2B technology marketing, Robert previously held significant roles at Motorola Solutions, working across product development, business development, and marketing. He holds a Bachelor of Science in Electrical Engineering from the University of Notre Dame and contributes to nonprofit boards.
As Chief Information Officer since August 2022, Matt Ausman oversees the digital systems that drive productivity and transformation at Zebra Technologies Corporation. His leadership in enterprise solutions underpins the company’s digital transformation across multiple industries.
Matt earned an MBA from Emory University and a BS in Computer Engineering and Business Administration from the University of Florida. Before joining Zebra, he held significant IT leadership roles at GE Healthcare, GE Power, and GE Capital.
Since September 2016, Tom Bianculli has been Zebra’s Chief Technology Officer, spearheading the exploration of emerging technologies, product strategy, and investment initiatives. He leads advanced development and innovation efforts that shape Zebra’s competitive edge.
Tom brings over 25 years of engineering and leadership expertise and joined Zebra through the acquisition of Motorola Solutions. He holds master’s and bachelor’s degrees in electrical engineering from New York University and is a prolific inventor with over 20 U.S. patents.
Michael Cho has served as Chief Strategy Officer since 2010, guiding Zebra’s strategy, mergers and acquisitions, and venture investments. He has been influential in driving major corporate growth initiatives and maintaining Zebra’s leadership position across industries.
Michael holds an MBA from Harvard Business School and a bachelor’s degree in finance from the University of Illinois. His background spans consulting with McKinsey, Accenture, and PwC, as well as business development roles in healthcare and communications.
Since November 2022, Tamara Froese has led Zebra Technologies’ global supply chain as Chief Supply Chain Officer, overseeing procurement, manufacturing, and logistics to ensure operational excellence and supply chain transformation.
Tamara has 20+ years of leadership experience in supply chain and manufacturing, with past positions at General Motors. She holds an MBA from Oakland University and a bachelor's in supply chain management from Michigan State University.
Richard Hudson was appointed Chief Revenue Officer in November 2023. He manages global sales and services for Zebra Technologies Corporation, building strong customer and partner relationships and expanding Zebra’s footprint in core and adjacent markets.
Richard brings over 20 years in technology sales leadership, having held VP roles at Motorola. He earned a bachelor’s degree in mechanical engineering from Brunel University London.
Cristen Kogl serves as Chief Legal Officer, General Counsel, and Corporate Secretary, overseeing legal affairs, compliance, and governance. She plays a crucial role in supporting Zebra Technologies’ international operations, including supply chain and procurement.
Cristen joined Zebra in 2015 and has extensive experience in legal counsel roles. She holds a J.D. from the University of Illinois Chicago and has taught legal writing at the university level.
Jeff Schmitz is Zebra’s Chief People Officer, guiding human resources, talent management, and organizational culture to support company strategy and growth. He leads initiatives focused on attracting, developing, and retaining top talent at Zebra Technologies.
Jeff’s background features HR leadership and analytics experience with Schneider Electric, and he holds a Business Administration degree from Valparaiso University, consistently applying data-driven strategies to HR functions.
The Zebra Technologies Corporation leadership team is a dynamic and diverse group, with deep roots in enterprise technology, operations, and innovation. Their proven experience across major industries ensures a robust management structure, fostering agility, operational excellence, and expansion into new markets. The executive team’s expertise in technology, marketing, supply chain, legal, and human resources underpins Zebra’s enduring growth, reputation, and ability to deliver value to clients and stakeholders. The vision set forth by Zebra Technologies Corporation founders Ed Kaplan and Gerhard Cless continues to inspire ongoing business transformation and market leadership.
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