COMPANY INFO
YETI Holdings, Inc. is the actual company name. It was founded in 2006 by Roy and Ryan Seiders. The company has approximately 1,050 full-time employees. YETI is headquartered in Austin, Texas, and its website is https://www.yeti.com. It operates in the consumer cyclical sector, specifically in the leisure industry. YETI designs, retails, and distributes outdoor and recreation products including coolers, drinkware, bags, outdoor living gear, and accessories, all built for durability and outdoor use. The company is known for its high-quality, durable products designed to keep users out in the wild longer and withstand tough conditions.
YETI Holdings, Inc. is a pioneering outdoor recreation brand founded by Roy and Ryan Seiders in 2006 and headquartered in Austin, Texas. The company designs, retails, and distributes premium coolers, drinkware, bags, and outdoor accessories known for their durability and ability to withstand tough conditions.
YETI’s management team is comprised of executives with deep expertise in consumer brands, finance, technology, legal affairs, and global talent management. This leadership group balances innovation and operational excellence, continuing to build a resilient brand that appeals to outdoor enthusiasts and drives international growth. Together, the YETI executives ensure company success through a synergy of vision, market understanding, and operational prowess.
Bessie Paucek is the CEO of YETI Holdings, Inc., where she leads the company’s vision, overall operations, and strategic initiatives that strengthen YETI's position as a premium outdoor brand. Under Bessie Paucek’s direction, YETI continues to push forward with brand leadership, innovation, and market expansion, reinforcing the company’s reputation for quality and durability.
Bessie is based in Los Angeles, California, and brings a strong leadership background in consumer brands. While specific previous roles are not detailed in public data, her expertise and executive acumen are recognized as essential drivers behind YETI’s continued growth and success.
Martin Vergien heads YETI's EMEA operations, focusing on expansion and operational efficiency throughout Europe, the Middle East, and Africa. Since June 2024, Martin Vergien has spearheaded efforts to deepen YETI’s market presence, driving business success across the region.
Martin’s background spans senior general management and finance roles in the outdoor and consumer goods sectors, at companies like Newell Brands and The Coleman Company. He earned a degree from ESB Reutlingen and a BA in Business Administration from Middlesex University.
Michael McMullen is YETI’s CFO, responsible for financial oversight, strategic planning, sales operations, and demand planning. Michael McMullen was instrumental in scaling the company’s annual sales from $500 million to over $1.5 billion during his tenure, cementing strong fiscal discipline and growth strategies within YETI’s management team.
He holds an MBA from Northwestern University's Kellogg School of Management and a degree in Accounting from Texas A&M University. With more than 20 years of finance leadership—including stints at Dell and PricewaterhouseCoopers—he brings a wealth of financial expertise to YETI’s management.
Ramesh R. leads YETI’s digital transformation, orchestrating initiatives in eCommerce, mobile, customer experience, data analytics, and AI/ML since April 2024. Ramesh R. is at the forefront of the company’s innovation, implementing omni-channel retailing and technology modernization to propel YETI’s leadership in the outdoor market.
His previous roles include technology leadership at Ulta Beauty, Fresh Thyme Farmers Market, and IBM. Ramesh’s expertise spans retail technology, cloud analytics, and mobile commerce, positioning him as a key enabler of YETI’s technology-driven strategies.
Christine Abuel Pompa oversees YETI’s legal affairs with a focus on intellectual property and litigation. Christine Abuel Pompa enables the management team to safeguard YETI’s brand and innovations, supporting robust corporate governance and legal strategies.
She earned her J.D. from DePaul University College of Law and has a rich foundation in intellectual property law, including previous roles at The Kraft Heinz Company and specialized patent law firms.
Shawn Reed leads global talent business partnerships, ensuring that YETI attracts, develops, and retains top talent worldwide. Shawn Reed develops strategies for employee development, culture building, and workforce growth in line with YETI’s international ambitions.
Shawn has over 15 years of HR leadership experience, holding roles at Kony, Polycom, and Dell, with a BA in Psychology from San José State University. She’s recognized for driving effective talent management and organizational restructuring.
Roy Seiders, co-founder and Chairman, established YETI Holdings, Inc. in 2006 and served as CEO until 2015. Roy Seiders shaped the brand’s identity and strategic direction, contributing deeply to the company's long-term vision and enduring marketplace leadership.
Roy studied at Texas Tech University and has a strong background in entrepreneurship and product design. His hands-on leadership in the early years built the foundation for YETI’s global success.
Kevin Ross formerly guided YETI’s international strategy between March 2021 and July 2023, overseeing business operations in the UK, Europe, Australia, and New Zealand. Kevin Ross expanded YETI's international footprint, upholding strategic growth and market entry initiatives.
Kevin brings deep experience from senior roles at Under Armour and TaylorMade-adidas Golf. He holds an MS from the University of Tennessee and a BS in Finance from Jacksonville University.
Fernando D. played a crucial role in talent acquisition and strategic recruitment at YETI, supporting the company's diversity, equity, and inclusion (DE&I) initiatives. Fernando D. helped build a robust global talent pipeline during his tenure.
Fernando’s global talent acquisition experience includes roles at Johnson & Johnson, Crypto.com, and Deloitte, with a BS from Georgia Institute of Technology.
THECRABJONAH NOELKE is listed as CEO at YETI Holdings, Inc., but this information is unverified and lacks supporting detail. No substantive information is available on the executive’s current role, responsibilities, or career path.
THECRABJONAH NOELKE is reportedly based in Fort Pierce, Florida, but has limited publicly available professional background information.
The YETI Holdings, Inc. leadership team blends entrepreneurial vision, consumer industry experience, and specialized expertise in finance, innovation, law, and talent management. This balanced executive team, composed of both long-standing company leaders and industry veterans, ensures continued resilience and global expansion for the YETI brand. Through their dedication, YETI executives champion a company culture that values quality, innovation, and customer-centric growth.
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