COMPANY INFO
Vuori, officially known as Vuori Inc., is an American contemporary clothing brand founded in 2015 by Joe Kudla. The company specializes in athletic and athleisure apparel inspired by the coastal California lifestyle, offering performance clothing for men and women that integrates surf, yoga, and music influences. Vuori is headquartered in Carlsbad, California, and has approximately 1,793 employees as of 2025. The company operates in the clothing industry, with a focus on sustainable and ethically manufactured apparel, and its products are sold through its own stores and retailers like Nordstrom and REI. The official website is www.vuoriclothing.com.
Vuori is an American clothing brand founded in 2015 by Joe Kudla. Specializing in athletic and athleisure apparel inspired by the coastal California lifestyle, Vuori creates performance clothing for men and women that blends surf, yoga, and music influences. Headquartered in Carlsbad, California, the company places a strong emphasis on sustainability and ethical manufacturing, distributing its products through both its own stores and major retailers such as Nordstrom and REI. As of 2025, Vuori employs nearly 1,800 people.
In terms of funding, Vuori has established itself as a major player in the clothing and apparel industry. The company has raised a total of $1.27 billion across four funding rounds, driven by a strategy focused on scaling product innovation and global expansion. Key funding milestones include a significant late-stage investment to support new product offerings and an $825 million secondary market round to accelerate international growth. Vuori’s approach to venture capital has attracted partnerships with top-tier investors, helping the company achieve a robust $5.5 billion valuation and a strong position in the competitive athleisure market.
This private equity round was aimed at fueling Vuori’s global expansion and supporting ongoing product innovation. The capital is expected to be instrumental in scaling international operations and further expanding the company’s retail footprint.
Vuori secured late-stage funding to capitalize on increased market demand and broaden its product offerings. This round provided resources for deeper market penetration and supply chain enhancements as the brand continued its rapid ascent.
This early-stage investment was used to support Vuori’s initial growth and market entry, laying the foundation for its direct-to-consumer and wholesale distribution strategies.
Seed funding enabled Vuori’s initial launch and early product development, helping the company bring its unique blend of performance and lifestyle apparel to market.
General Atlantic is a leading global growth equity firm. As a key investor in Vuori’s $825 million PE round, General Atlantic has played a pivotal role in supporting the company’s global expansion and innovation initiatives.
Stripes is an investment firm focused on partnering with consumer and technology companies. Stripes joined as a lead investor alongside General Atlantic in Vuori’s PE round, providing strategic support for scaling operations and entering new markets.
A world-renowned venture capital fund, SoftBank Vision Fund led Vuori’s $400 million Series C round. Their backing has enabled Vuori to capitalize on surging demand and diversify its product portfolio.
Norwest Venture Partners, with deep experience in consumer investments, was the lead investor in Vuori’s Series B funding. Their support was crucial for Vuori’s initial US market growth and brand establishment.
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