COMPANY INFO
Vuori, officially known as Vuori Inc., is an American contemporary clothing brand founded in 2015 by Joe Kudla. The company specializes in athletic and athleisure apparel inspired by the coastal California lifestyle, offering performance clothing for men and women that integrates surf, yoga, and music influences. Vuori is headquartered in Carlsbad, California, and has approximately 1,793 employees as of 2025. The company operates in the clothing industry, with a focus on sustainable and ethically manufactured apparel, and its products are sold through its own stores and retailers like Nordstrom and REI. The official website is www.vuoriclothing.com.
Vuori is a contemporary American clothing brand founded in 2015, focused on athletic and athleisure apparel inspired by the coastal California lifestyle. With a commitment to sustainability and performance, Vuori integrates elements of surf, yoga, and music into its premium offerings for men and women.
The Vuori leadership team encompasses seasoned professionals with deep expertise across marketing, finance, technology, people management, and materials innovation. The company's executive team draws from decades of collective experience at globally recognized brands, driving Vuori’s rapid growth, strong brand identity, and commitment to sustainability. Each member of the Vuori management team plays a pivotal role in the company’s ongoing expansion and innovation, reflecting the founders' values and the company’s California roots.
Karen Riley-Grant serves as Chief Marketing Officer at Vuori, where she is responsible for global marketing strategy, planning, and operations. Since joining in January 2024, Karen has led the creation of innovative marketing campaigns that have strengthened the Vuori brand and increased demand for Vuori’s performance apparel, solidifying its market position in the athleisure sector.
Karen brings over 25 years of marketing experience, having held senior leadership roles at Levi Strauss & Co., including CMO and VP Marketing for APAC, Middle East, and Africa. She holds a degree in Human and Organizational Development from Vanderbilt University, and her expertise in brand management and omni-channel marketing directly shapes Vuori’s brand strategy.
Desiree Swanson is the CFO of Vuori, managing all financial and IT functions since January 2020. Her strategic leadership has led to the development of robust cash flow models and streamlined banking relationships, contributing to Vuori's financial stability during rapid growth phases.
Desiree has an extensive background in finance within the apparel industry, having previously held positions as CFO and Global VP of Finance at VOLCOM, and senior finance roles at Quiksilver and DC Shoes. She graduated with a Bachelor of Arts in Business/Managerial Economics (accounting emphasis) from UC Santa Barbara, bringing strong analytical and leadership skills to the Vuori management team.
Matt King is Vuori’s CIO since March 2024, where he leads technology strategy to enhance digital engagement, operational excellence, and support scalable growth. Under his leadership, Vuori has initiated key digital transformation initiatives and global technology operations, ensuring a future-ready technology stack.
Matt has previously served as CTO at YETI Coolers and CIO at TOMS, demonstrating expertise in enterprise architecture, cloud solutions, AI, cybersecurity, and digital business models. He holds an MBA from Azusa Pacific University and is recognized for building and leading high-performing technology teams, advancing Vuori’s digital capabilities.
Jennifer Frisch has been the Chief People Officer at Vuori since February 2023, overseeing talent acquisition, culture development, and organizational growth. Her focus on fostering a growth mindset and a dynamic company culture has been integral to attracting and retaining top talent amid the company’s expansion.
Jennifer’s HR leadership spans over 15 years, including significant roles at Starbucks. She holds a Bachelor’s degree in Business Administration from the University of Wisconsin-Madison and a Master’s in Human Resources/Industrial Relations from the University of Minnesota, supporting her expertise in workforce development and organizational strategy.
Lance Mueller is the VP of Information Security at Vuori, responsible for leading the company’s cybersecurity strategy, risk management, and compliance since September 2023. By enhancing security operations and regulatory adherence, he ensures the protection of Vuori's digital assets.
Lance has a significant background in cybersecurity, having previously served as Cybersecurity Director and CISO at Sempra. He is currently a Doctoral student in Cybersecurity at Marymount University and holds certifications including CISSP and CISM, reflecting his commitment to safeguarding enterprise information.
Caroline Twombly is the VP of Raw Materials at Vuori starting from October 2024, directing sourcing and materials innovation to support product development and sustainability objectives. Her leadership is pivotal in aligning Vuori’s raw material strategy with its commitment to premium, eco-friendly performance apparel.
Caroline brings leadership experience from Nike, Athleta, Gap Inc., and Under Armour, having managed product development and R&D in textiles. Her extensive knowledge in material sourcing and innovation fortifies Vuori’s sustainability efforts and product quality.
Camille Alexander serves as VP of Accounting at Vuori since September 2023, overseeing accounting operations, financial reporting, and internal controls. Camille’s management ensures accurate financial management, risk mitigation, and regulatory compliance across Vuori's portfolio.
Camille held notable finance leadership roles at Petco, including VP Controller and Director of Corporate Reporting. She is an alumna of San Diego State University and actively participates in advisory and board positions for accounting education initiatives.
Harsh Kulkarni has held the role of SVP, Digital Technology since December 2022 and drives digital transformation, commerce, omni-channel technology, and overall technology strategy at Vuori. He has played a central role in building high-performing technology teams and enabling innovation to propel business growth.
Harsh’s career includes significant positions at Beachbody and a Master’s degree in Computer Science from the University of Pune. His hands-on experience in software engineering and technology management ensures that Vuori remains at the forefront of digital innovation in the apparel industry.
The Vuori leadership team is composed of veteran executives from global apparel, technology, and consumer brands, creating a complementary mix of expertise in brand development, finance, technology, human resources, and materials innovation. This collective leadership approach has driven Vuori’s rapid growth and strong brand reputation while upholding the founders’ vision of quality, sustainability, and community-centric values. Together, the Vuori executives guide the company through industry shifts and global expansion, ensuring continued operational excellence and innovation.
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