COMPANY INFO
Vebu, Inc is a private company founded in 2011 and headquartered in El Segundo, California. The company was co-founded by Buck Jordan and Kimberly Ng and has about 41 employees. Vebu Labs specializes in custom automation solutions for the food industry, aiming to automate the entire food supply chain with innovative machinery and technology. Their services include automation opportunity discovery, full-scope product development, and prototype development to improve operational efficiency in restaurant food and beverage sectors. The official website is https://www.vebulabs.com and the company operates in the Machinery (B2B) industry.
Vebu is a leader in industrial automation, specializing in innovative, custom automation solutions for the food and beverage industry. Founded in 2011, Vebu is headquartered in El Segundo, California, and is dedicated to modernizing the food supply chain with advanced robotics, AI, and automation technology.
The Vebu management team is comprised of experts in robotics, engineering, software, and operational leadership, driving the company’s mission to automate and optimize the entire food sector. With backgrounds spanning Fortune 500 companies, deep tech startups, military leadership, and academic achievement, the Vebu executives bring diverse perspectives that fuel the company’s growth. Their collaborative approach and focus on cutting-edge research position Vebu for long-term success as an industry innovator.
As Founder and CEO of Vebu, Buck Jordan has led the company in transforming the food industry through automation, robotics, and AI. Under his direction, Vebu has built one of the industry’s most accomplished robotics teams and established partnerships with major food and beverage brands, with Buck Jordan orchestrating large-scale initiatives to deploy proprietary automation solutions across global supply chains.
Buck Jordan’s leadership draws on his MBA from UCLA Anderson and deep executive experience, including co-founding and leading Miso Robotics, serving as President and Chairman at Miso Robotics, acting as a board member at Serve Robotics, and working as a managing partner at Wavemaker Partners. A veteran of the U.S. Army, Buck’s background in leadership, operations, and venture investment informs his results-driven approach to scaling Vebu.
Kimberly Ng, Co-Founder and Head of HR at Vebu, is responsible for shaping the company’s organizational development and human resources strategies. Kimberly Ng has cultivated a high-performance culture to support Vebu’s rapid innovation, helping the company attract and retain top talent while ensuring sustained operational growth.
Kimberly holds a B.A. from UC Irvine. Her prior experience includes pivotal roles such as Chief of Staff at Vebu, Executive Administrator at Platinum Equity, Project Manager at Rubicon Project, and various executive assistant positions at Lion Capital and BCBGMAXAZRIAGROUP, bringing a wealth of administrative and project management expertise to the Vebu leadership team.
As CTO, Praveen Nooli oversees product innovation and technology development across Vebu’s robotics, automation, and deep tech platforms. He leads all R&D and commercialization initiatives, driving the design and scaling of automation solutions that are revolutionizing food and beverage production.
Praveen earned his M.S. in Mechanical Engineering from the University of South Carolina and has extensive experience in aerospace, industrial automation, consumer goods, and foodtech. Before joining Vebu, he held roles such as VP Head of Engineering at Vebu, senior manager at PepsiCo, and engineering lead at GE, developing a deep expertise in end-to-end product innovation and technology management.
Emily Hanson is Vebu’s Chief of Staff, where she drives executive operations, cross-functional coordination, and execution of strategic company initiatives. Emily Hanson is instrumental in aligning Vebu’s innovation roadmap with operational excellence, supporting both leadership and engineering teams.
Emily holds a B.A. in Communication from the University of Southern California and brings experience from consulting at Miso Robotics and leading HR and executive operations at Activision Blizzard and Rubicon Project, giving her a unique skill set for managing high-growth, technology-driven organizations.
Michael Lui leads Vebu’s electrical engineering and technology development, overseeing the design, regulatory compliance, and system testing for the company’s automation products. Michael Lui’s technical leadership underpins the reliable, scalable systems that drive Vebu’s industry impact.
He holds a B.S. in Electrical and Electronics Engineering from UC Irvine and previously served as principal and senior electrical engineer at Wavemaker Labs and Motivo Engineering. Michael is also an inventor with patents in autonomous systems and robotics, demonstrating expertise in innovative hardware design and integration.
Jesse Lang, as Technical Product Manager, leads end-to-end product development cycles for Vebu’s robotic kitchen automation solutions, from ideation and scoping to execution. He has driven the successful release and improvement of automated solutions in food robotics, shaping Vebu’s signature innovations.
Jesse holds a B.S. in Structural Engineering from UC San Diego. Prior to Vebu, he co-founded Tri-D Dynamics, which was acquired, and has held roles in 3D printing technology and design management at Titomic, giving him a strong foundation in both entrepreneurship and product innovation.
Earl Querijero specializes in developing robotics and AI software at Vebu, advancing the intelligence, capabilities, and prototyping of the company’s automation solutions. Earl Querijero’s work enables smarter, more adaptive robotic systems in the company’s core food automation technology.
He has a B.S. in Electronics and Communications Engineering from University of Santo Tomas and years of experience in software architecture, agile software practices, and embedded systems, making him a valuable asset in advancing complex automation projects.
Praneeth Behara leads development in advanced robotics, specializing in SLAM, motion planning, computer vision, and machine learning for Vebu’s autonomous food robotics platforms. Praneeth Behara’s efforts are key to driving next-generation robotic performance in commercial applications.
He earned his M.S. in Electrical Engineering from University at Buffalo and has served as a robotics software engineer at Discovery Robotics and Intellibot Robotics, where he gained specialized expertise in deploying autonomous robotics for industrial environments.
As Principal Software Engineer, Manomit Bal heads autonomy software development, focusing on robotics, AI, and computer vision to ensure Vebu’s solutions remain on the leading edge. Manomit Bal leads innovation in embedded and sensor fusion technologies critical to Vebu’s automation roadmap.
He has a Computer Engineering degree from University at Buffalo and professional experience as a senior software engineer at Vebu and Discovery Robotics, where he expanded his research portfolio in robotics, computer vision, and sensor integration.
Siddhant Shivaram is responsible for mechanical systems design and analysis for Vebu’s automation solutions, delivering robust mechanical engineering innovations that power Vebu’s robotics. His work supports structural optimization and mechanical reliability across the product lineup.
He holds a Master’s in Mechanical Engineering from Carnegie Mellon University, and previously contributed to advanced mechanical projects at Kulicke & Soffa and BESA Equipment LLC.
The Vebu leadership team brings a balance of visionary entrepreneurship, deep engineering expertise, and operational excellence, anchored by experienced founders Buck Jordan and Kimberly Ng. The company’s management team operates collaboratively and is structured to maximize innovation, technical quality, and organizational agility. With cross-disciplinary leaders driving research, product development, and human capital, Vebu’s executive team ensures the company’s ongoing leadership in food automation and industrial robotics.
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