COMPANY INFO
Upwards is a private company founded in 2017 by Jesse Forrest and Jessica Chang. It operates in the Information Services (B2C) industry and has approximately 198 employees. Upwards provides a technology-driven childcare platform that connects families with local caregivers, offering access to affordable care and supporting childcare providers through a technology-based marketplace. The company is headquartered in Coral Springs, Florida, and its website is upwards.com.
Upwards is a technology-driven care solutions company that connects families with local caregivers, providing access to affordable child care and supporting providers through a digital marketplace. Founded in 2017, Upwards is headquartered in Coral Springs, Florida, and has rapidly grown within the information services sector.
The Upwards executive team is composed of experienced leaders with deep expertise in fintech, technology development, and operational excellence. Their backgrounds blend top-tier technical education, a track record in digital lending and marketplace technology, and strong experience scaling innovative platforms. Together, the Upwards leadership team drives the company’s mission to democratize care access, scale its platform, and maintain high standards of service and security.
As Co-Founder and CEO, Abhishek Soni has led Upwards’ vision to democratize personal lending for India’s emerging middle class, scaling the company’s digital lending platform sixfold within a year and steering it to profitability within two quarters. He oversaw the launch of cutting-edge tech products, kept NPAs below 3%, raised over Rs 32 crores in equity funding, and was instrumental in Upwards’ acquisition by Lendingkart for approximately Rs 120 crores in January 2023, cementing his reputation as a pivotal figure among Upwards executives.
Abhishek holds an Integrated Dual Degree (B.Tech+M.Tech) in Chemical Engineering from IIT Delhi. His career began as a Business Analyst at PwC, followed by significant roles at Parthenon Group, founding GoldAdorn.com, and serving as Director of Business Development at Indifi. His expertise spans fintech, startup growth, and digital lending, making him a central force in the Upwards management team.
As Co-Founder and CTO, Nimesh Verma architected Upwards’ technology and analytics platform, building machine-learning models that deliver instant credit decisions and developing a paperless, app-based lending stack supporting scalable underwriting and robust cybersecurity. Nimesh’s work has enabled Upwards to expand rapidly while maintaining technology-driven risk management and disbursal of loans up to Rs 10 lakhs with a sub-48-hour turnaround.
Nimesh is a Computer Science graduate from IIT Bombay, with previous experience as a Software Engineer at Zeta and Associate Consultant at Accenture. With proficiency in large-scale architecture, data engineering, and fintech platforms, he plays a crucial role in the Upwards leadership team, ensuring the company stays at the forefront of technology innovation.
As Senior Operations Executive, Avinash Sawant scaled Upwards’ operations across 30+ Tier I and II cities, optimizing loan fulfillment and disbursal workflows that exceeded INR 8 crores. He played a key role in establishing SLA-driven customer support, streamlining KYC and document verification, and reducing average processing times to under 48 hours, positively impacting both customers and the wider Upwards management team.
Avinash holds a Bachelor of Commerce from Nirmala Memorial Foundation College. Starting at Quikr as a Telesales Executive, he joined Upwards as Circle Head, progressed to Senior Area Sales Manager, and now serves as Senior Operations Executive. His expertise in operations management and customer experience fortifies Upwards’ commitment to service quality.
The Upwards leadership team is composed of founders with complementary expertise, bolstered by operational executives who ensure scalable growth and service excellence. This management structure fosters innovation, efficiency, and sustainable expansion across all segments of the company, uniting fintech and care solution professionals to deliver a market-leading platform. Upwards founders and executives share a common vision for accessible, technology-enabled care that benefits both families and providers.
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