Tera Executives | Leadership Team & Company Leadership

Date August 22, 2025
T

Tera

COMPANY INFO

Tera, formally known as Tera Inc, is a private educational software company founded in 2016 by Leandro Herrera. It develops a digital training platform that offers online courses and coaching in fields such as data science, machine learning, experience design, digital product management, and digital marketing, helping individuals acquire digital and leadership skills and connect their education with job-market opportunities. Tera employs approximately 70 people, is headquartered in São Paulo, Brazil, operates primarily in the Educational Software industry, and maintains its official website at https://www.terainium.com.

Top Key TERA Executives

TERA is a leading financial technology (FinTech) company founded in 2018, with a focus on innovative solutions across digital finance, consulting, and strategic partnerships. Headquartered in Durham, North Carolina, TERA operates globally, leveraging technology to transform industries while maintaining a strong commitment to client-centric solutions.

TERA’s executive team brings together extensive expertise in financial services, technology, engineering, international business, and operational excellence. The TERA leadership collective features accomplished founders and CEOs who have driven core strategies, regional expansions, and digital transformation, shaping the company’s trajectory and reputation. Their collective backgrounds in banking, investment, technology management, and global business development contribute to TERA’s strength and ongoing growth.

Key Executives

Christian Martin - CEO, Founder

As Founder and CEO of TERA, Christian Martin leads the company with strategic vision, driving innovation and sustained growth. He has been instrumental in establishing TERA’s market presence and forming key partnerships, setting the pace for TERA’s expansion in the FinTech sector and ensuring its competitive edge in digital finance.

Christian Martin’s extensive experience at Bank of America and Merrill Lynch brings deep financial and investment expertise to the TERA management team. His industry knowledge, combined with strong operational skills, has been critical to the company’s performance and overall trajectory in the FinTech landscape.

Yaniv Birnbaum - CEO, Tera group HK

Yaniv Birnbaum, as CEO of Tera group HK, spearheads TERA’s Hong Kong operations, focusing on business growth and forming strategic partnerships within the region. Under his leadership, TERA’s business in Hong Kong has achieved notable expansion and market presence, contributing significantly to the company’s international footprint.

Yaniv Birnbaum’s experience in executive leadership roles and a strong understanding of the regional financial markets enhance his ability to oversee TERA’s continued development in Hong Kong SAR. His background has enabled him to successfully position the company within a competitive market.

Don Nah - CEO, Tera Micro, Inc.

As CEO at Tera Micro, Inc., Don Nah has led the company for over 27 years, specializing in networking equipment sales, security product solutions, and cultivating supplier relationships. His stewardship has been critical to maintaining TERA’s reputation for excellence in technology solutions and operational leadership.

Don Nah holds a Master of Science degree in Mechanical Engineering from the University of Oklahoma, coupled with engineering and management roles at Xerox and Ssangyong. This technical foundation supports his strategic vision in the technology domain.

Nirmal Agarwal - President, TERA Technologies, Inc.

As President at TERA Technologies, Inc., Nirmal Agarwal oversees company operations and technological innovation. He drives business growth by leading product initiatives that align with TERA’s broader strategy and ensure relevance in evolving markets.

Nirmal Agarwal is an alumnus of the Indian Institute of Technology, Kanpur, which supports his expertise in technology management and leadership. His background includes a breadth of experience in guiding technology-driven businesses.

SooKyung Ha - Founder, TERA INTERNATIONAL

SooKyung Ha, as Founder of TERA INTERNATIONAL, has led TERA’s international expansion and provided vital operational leadership. Her contributions have been central to enhancing the company’s global footprint and connecting it to new markets.

With extensive experience as a director at Nalatec Co., Ltd., and other organizations in South Korea, SooKyung Ha’s expertise centers on international business operations, offering valuable insight and direction for TERA’s leadership team.

Jack Lam - Director at TERA (ASIA) CO., LTD

As Director at TERA (ASIA) CO., LTD, Jack Lam presides over business development and strategic initiatives, spearheading expansion across Asia. His leadership is instrumental in forging partnerships and driving growth within the region.

Jack Lam has a robust background in business consulting, accounting, and legal advisory, with a wealth of executive experience in Hong Kong. He holds an LCCI certification from the London Chamber of Commerce & Industry.

Veronica F. - Chief Executive, Terano Group Holdings

Veronica F. leads Terano Group Holdings as Chief Executive, focusing on business development, operational excellence, and driving forward key initiatives that spur company growth. Her leadership style fosters innovation and sustainability within the organization.

She earned her degree in Business/Commerce from Moscow State University (МГУ). Veronica’s executive experience in the US enhances TERA’s management team with diverse perspectives and global business acumen.

Hugo L - Director Solutions Sales, Tera Service Limited

Hugo L is Director of Solutions Sales at Tera Service Limited. He is responsible for channel sales, partner relationships, and revenue growth, implementing strategic sales initiatives that drive business expansion.

He holds a Bachelor’s degree in Marketing from UCLA and brings substantial expertise in sales management and business development throughout the Hong Kong market.

homer c. wilson jr - Management, tera llc

In a senior management role at tera llc, homer c. wilson jr contributes to operational management and the execution of the company’s strategic initiatives. His operational acumen is an asset to TERA’s ongoing success.

Based in Morgantown, West Virginia, his prior experience strengthens the company’s capabilities, though full details have not been specified.

Alon Hoshmand - SVP Finance, TERA

As Senior Vice President Finance at TERA, Alon Hoshmand is responsible for financial planning, investor relations, and strategic financial management. He played a pivotal role in raising over $100M and driving substantial company valuation growth.

Alon possesses an MBA in Finance from the Fordham Gabelli School of Business and a BA in Accounting and Economics from Queens College. His background spans finance, investment, and capital management.

Company Leadership

The TERA leadership team is composed of seasoned executives, visionary founders, and accomplished regional leaders who collectively drive strategy, innovation, and operational excellence. TERA’s management structure emphasizes collaboration across global office locations, empowering leaders with diverse backgrounds in finance, technology, international business, and sales. This multifaceted approach ensures that TERA remains a dynamic player in the FinTech sector, adept at both innovation and execution.

Research any executive team with Websets!

Websets is a powerful natural language search and data enrichment tool that helps you research executive teams for any company. Whether you're analyzing the TERA leadership team or exploring management structures at other organizations, Websets provides comprehensive insights into executive backgrounds, roles, and team dynamics.

With Websets, you can access detailed executive team profiles, management structures, and leadership insights through intuitive natural language queries. Sign up now to enhance your executive team research capabilities.