COMPANY INFO
Standard AI, officially known as Standard AI, was founded in 2017 and is headquartered in San Francisco, California. The company was started by a team of former SEC engineers in 2015 and is led by CEO Angie Westbrock and CTO David Woollard. It has approximately 135-138 employees and operates in the Business/Productivity Software industry. Standard AI develops AI-powered autonomous checkout and retail analytics technology that enables brick-and-mortar retailers to streamline operations, reduce labor costs, and gain insights into shopper behavior and inventory management through computer vision and machine learning.
Standard AI is a San Francisco-based AI company specializing in autonomous checkout and vision analytics technology for brick-and-mortar retailers. Standard AI empowers operators by leveraging continuous data capture and machine learning to optimize store performance, shopper engagement, and inventory management.
The Standard AI management team brings together expertise from retail, technology, operations, AI research, product management, and organizational development. This multidisciplinary leadership group drives innovation in retail analytics, operational efficiency, and customer success. Their collective experience in scaling technology platforms and fostering inclusive cultures has shaped Standard AI’s evolution into a market leader in autonomous checkout and AI-driven analytics. The company founders laid the technical and strategic foundation that current executives continue to build upon, positioning Standard AI for sustained growth and industry impact.
Angie Westbrock serves as CEO of Standard AI, leading the company’s strategic transition from autonomous checkout to a primary focus on vision analytics. She has championed the Vision Analytics platform, which leverages AI and computer vision to drive merchandising effectiveness, optimize store traffic flows, and deliver actionable retail analytics—boosting both operational efficiency and customer insights.
Westbrock joined Standard AI in August 2021 as COO and became CEO in February 2024. With over 20 years’ experience across Retail, CPG, and Tech, her previous roles include VP Global Operations at Lyft—where she led the COVID-19 response task force—as well as leadership positions at Habit LLC, HelloFresh, Hillshire Brands, and Anheuser-Busch. She holds a BS in Chemical Engineering from the University of Dayton.
David Woollard is Standard AI’s CTO, responsible for the technology strategy and continued innovation of the Vision platform. He has overseen the development of significant features such as 3D shopper tracking and advanced predictive modeling for retail optimization and loss prevention.
A seasoned technology leader and entrepreneur with over 20 years of experience, Woollard holds a PhD in Computer Science from USC (focusing on high-performance computing). He previously held SVP roles in Technology Strategy and Engineering at Standard AI, worked at NASA’s Jet Propulsion Laboratory, and contributed to early-stage startups in streaming video and at Samsung.
Jordan Fisher co-founded Standard AI and serves as its chairman, guiding long-term strategy and innovation in autonomous checkout and retail AI. His vision established the company's foundational direction and technological roadmap, and he now focuses on governance and research investment.
Fisher holds a PhD in Mathematics from UC Santa Barbara and began his career in applied fluid dynamics with the SEC. Before Standard AI, he led development at Pwnee Studios and conducted research at the Courant Institute, bringing a rich blend of academic and practical innovation expertise to the company.
Chris Arnold leads product innovation as VP, Product, managing the evolution of Standard AI’s SaaS solutions. He sets priorities for the Vision Analytics and Zone Monitoring product lines, collaborating closely with engineering and customer-facing teams to align technology investments with market needs.
Arnold has over 20 years of experience in B2B SaaS, previously serving as President & CEO at CA Connection Corporation, as well as holding senior development roles at Avatier and PeopleSoft/Oracle. He holds a business degree in Management Information Systems from CSU Chico.
Adrian Newson steers customer adoption and success programs as VP, Customer Success. Newson’s leadership ensures global retailer onboarding, comprehensive training, and ongoing client success measurement—maximizing the tangible ROI from Standard AI’s Vision platform.
With three decades in retail and brand strategy, Newson has led global engagements at Mars, Sara Lee, and Adobe, in addition to advising startups. His international business degree and diverse experience enable him to scale customer programs for Standard AI’s global clientele.
Sam Young, as VP of Operations, scales Standard AI’s delivery, hardware logistics, and cross-team coordination. He is instrumental in enabling rapid deployment of Standard AI technology for major retail operators, maximizing internal efficiency, and supporting growth initiatives.
Young brings a background in operations leadership from Spotify, WeWork, and Lyft, and holds a BA in Economics. Previously, he directed global logistics at Lyft, building out scalable systems for rapid company expansion.
Lindsay Aulick manages Standard AI’s financial operations as VP, Controller. She has implemented robust accounting systems, compliance frameworks, and audit processes that support the company’s growth and ensure financial integrity across its global operations.
Aulick has more than 15 years of experience in accounting, including tenures at Sonder and Pandora Media, and previously worked at Big 4 CPA firms. She holds an MBA and is a licensed CPA.
Kenji Porter leads efforts to recruit, retain, and support outstanding talent while driving diversity and inclusion at Standard AI. Porter designs and implements programs that elevate team culture and build an environment where innovation thrives.
Porter’s background spans 14 years at Google, Snapchat, and Dataminr, focusing on talent acquisition through critical growth stages including IPO. He holds an MS in Organizational Psychology.
Carrie Greiff oversees employee experience, performance management, and organizational development as Head of People. She partners closely with leaders to align HR programs with rapid organizational scaling and maintains a strong, healthy company culture.
Greiff’s 18+ years in people operations encompass leadership roles at high-growth startups and medium-sized firms, notably Bluebeam. She is a graduate in Human Resources Management.
David Valdman co-founded Standard AI and continues to shape its technology strategy as a board member, lending his expertise to software architecture and computer vision algorithm design. He supports the executive team with technical direction and scaling strategy.
Valdman holds a BA from NYU in Computer Graphics. He previously co-founded Mapzen, led graphics at famo.us, and is recognized for his deep knowledge of computer vision and platform-scale software systems.
The Standard AI leadership team blends deep expertise from technology, retail, AI research, operations, and organizational development to drive the company forward. With a strong foundation established by its founders and a dynamic executive group committed to innovation and operational excellence, the management structure supports Standard AI’s mission to transform physical retail through AI-powered analytics and automation. Their collaborative, cross-functional approach ensures that innovation, customer success, and a strong company culture remain at the heart of the organization.
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