COMPANY INFO
Splash is a private company founded in 2011 by Ben Hindman and Brett Boskoff. It is headquartered in New York City and operates in the Business/Productivity Software industry with approximately 220 employees. The company provides an online event marketing platform that enables users to plan, promote, execute, and measure the success of their events, focusing on streamlining event marketing execution. Splash's platform allows enterprises to customize event websites, manage email marketing, analyze attendee data, and integrate with CRM systems to optimize event experiences at scale. Their website is splashthat.com. (Wikipedia, Tracxn, Pitchbook)
Splash is a New York City-based company offering an online event marketing platform designed to help organizations plan, promote, and measure the success of their events. Founded in 2011, Splash empowers enterprises to execute streamlined, data-driven event strategies at scale while integrating seamlessly with leading marketing and CRM tools.
The Splash leadership team features seasoned professionals with deep expertise in event marketing, sales, technology, and customer experience. Collectively, the Splash executives and founders have driven the company’s innovative approach to both virtual and in-person events, enabled its rapid global expansion, and established Splash as a leader in the business productivity software sector. Their diverse backgrounds—ranging from entrepreneurship and product strategy to revenue generation—have positioned Splash as a top choice for enterprises focused on creating measurable event ROI.
Eric Holmen is the CEO of Splash, spearheading the company’s growth into global markets and overseeing its ambitious expansion throughout EMEA and APAC. Eric Holmen’s leadership has focused on integrating event marketing into broader marketing technology stacks, bringing a visionary approach that leverages both virtual and in-person event trends to boost customer impact and competitive differentiation.
Prior to his CEO role, Eric Holmen excelled as Chief Revenue Officer at Splash, leading high-performing teams through phases of strategic growth and international expansion. With an extensive background in scaling SaaS organizations, Eric brings a wealth of experience in business development, organizational leadership, and the development of global revenue strategies.
Ben Hindman, co-founder and former CEO of Splash, currently serves as Executive Chairman and Head of Event Strategy. Ben Hindman’s vision was fundamental in shaping Splash’s product-market fit and creating a platform that redefined the way brands manage branded events and evaluate event ROI, making him an influential figure among Splash founders.
Having guided Splash since its founding, Ben Hindman draws on robust start-up experience and a strong entrepreneurial background. His strategic leadership has been crucial in growing Splash from the ground up, positioning it as an innovator within the event marketing landscape.
Kate Hammitt is the Chief Marketing Officer at Splash, responsible for the company’s comprehensive marketing strategy, brand evolution, and go-to-market excellence. Kate (Slonaker) Hammitt leads marketing teams in elevating product messaging, scaling demand generation, and driving sales enablement at every stage of the customer journey, positioning her as a pivotal figure in the Splash executives lineup.
With over 15 years’ experience in marketing leadership—including VP-level and advisory roles—Kate combines marketing innovation with tactical execution. She holds an MBA in International Business/Marketing from University of Maryland and a BA in English Literature from University of Virginia, further enriching her industry expertise.
Brandon Sheppard heads the New Business and Account Management teams at Splash, leading sales strategy for both commercial and enterprise segments. Brandon Sheppard is widely recognized for motivating and inspiring sales teams to surpass aggressive growth targets and nurturing a high-performance sales culture that drives Splash’s market expansion.
He brings hands-on experience from co-founding a SaaS startup and serving in leadership roles across leading tech companies. Brandon’s academic background includes a Bachelor of Science in Nutrition Sciences from the University of Nebraska-Lincoln, reflecting his multifaceted career trajectory.
Eric Aguirre is a Senior Product Manager at Splash, where he leads the advancement of Splash’s event marketing solutions with a strategic focus on innovations such as Web3 and artificial intelligence. Eric Aguirre champions cross-functional collaboration and product excellence, ensuring Splash delivers technology-driven value to its users.
With over five years of product management experience spanning finance, ecommerce, and blockchain, Eric holds a Bachelor of Science from Fordham Gabelli School of Business, specializing in Finance, Economics, and International Business. His background enables him to translate emerging trends into real-world platform advancements.
Audrey Martin steers Splash’s customer success organization, managing post-sale client relationships, optimizing retention, and ensuring customer satisfaction. Audrey Martin’s contributions as Director have been instrumental in scaling customer success initiatives, enhancing operational efficiency, and upholding the company’s reputation for exemplary client support.
She possesses comprehensive expertise in customer success and account management, underpinned by a Bachelor’s in Business Administration (Management, Marketing, and Hospitality) from the University of South Carolina. Audrey’s steady career progression at Splash exemplifies her commitment to empowering clients and driving business results.
The Splash leadership team is structured around experienced executives and founders who collectively bring expertise in marketing, sales, product strategy, and customer experience. Together, the Splash management team fosters innovation and growth, emphasizing seamless collaboration and a results-focused culture that drives both company performance and outstanding event experiences for clients worldwide.
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