COMPANY INFO
Skims, officially known as SKIMS Body Inc., is an American apparel company founded on September 10, 2019, by Kim Kardashian, Emma Grede, and Jens Grede. The company specializes in shapewear, loungewear, and underwear, emphasizing body positivity and inclusivity with a wide range of sizes and shades. As of late 2022, Skims has approximately 159 employees and is headquartered in Los Angeles, California. Its website is skims.com, and it operates primarily in the apparel industry. Skims has quickly grown to be a major player in the fashion industry, known for its innovative approach to inclusive sizing and collaborations with major brands and organizations.
Skims Body, Inc. is a leading American apparel company founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede. The company is renowned for its innovative approach to shapewear, loungewear, and underwear, prioritizing inclusivity, body positivity, and a wide range of sizes and shades.
The Skims Body, Inc. executive team brings together founders and leaders with diverse expertise across fashion, technology, operations, and brand building. Their collective backgrounds in luxury branding, retail technology, consumer marketing, and supply chain management have fueled Skims' rapid ascent in the fashion industry. The leadership team is united in its commitment to driving innovation, operational excellence, and a globally inclusive brand identity.
As Co-Founder & CEO since September 2019, Jens Grede sets Skims Body, Inc.’s strategic vision and leads product innovation and market expansion. Grede has been pivotal in guiding the company to a $4 billion valuation by July 2023, leveraging a blend of direct-to-consumer (DTC) and wholesale growth initiatives that have transformed Skims into an industry powerhouse.
Grede previously co-founded FRAME, serving as its Chairman for over 13 years and establishing himself as a serial fashion entrepreneur. He holds a BA from Lund University and brings more than 15 years of expertise in apparel brand leadership, helping drive the momentum and market credibility behind Skims' rapid growth.
As Founder & Chief Brand Officer since 2019, Kim Kardashian West defines Skims Body, Inc.’s brand identity, leading inclusive marketing campaigns and innovative product development. Kim Kardashian West has been instrumental in creating industry-leading, body-positive positioning and building a globally recognizable lifestyle brand.
With 20+ years as a global media and fashion figure, Kardashian West has also founded brands such as KKW Beauty. She holds specialized certification in luxury brand management and brings enormous consumer engagement and celebrity-branding experience to Skims’ leadership team.
Since March 2019, Mehmet D. has overseen Skims' operations, logistics, technology, and customer experience. He implemented data-driven efficiencies that reduced lead times by 20% and scaled fulfillment infrastructure to support a 5x growth in order volume.
Mehmet previously served as EVP Digital at Good American and Head of Digital at FRAME, establishing a strong foundation in fashion e-commerce and omnichannel operations. He holds a BS in Marketing Communications from Emerson College and has over a decade of expertise in the sector.
Appointed Chief Financial Officer in May 2022, Andy Muir restructured financial planning, achieving 30% revenue growth and securing $270 million in Series C funding. Muir has implemented unified FP&A processes that ensure financial discipline and scalability for continued hypergrowth.
Muir brings an MBA in Corporate Finance from Emory University and an MS in Electrical Engineering from the University of Washington. He previously held senior finance positions at Nike's Jordan brand and in investor relations at Nike, with over 15 years of consumer finance leadership.
As CTO since September 2021, Devin K Miller leads e-commerce platform architecture, data analytics, and business intelligence systems at Skims Body, Inc. His leadership has driven site uptime to 99.9% and integrated advanced warehouse automation systems for efficient order fulfillment.
Miller holds an MBA from Fordham Gabelli School of Business and a BA in Communications from William Paterson University. With more than 20 years in retail IT—serving as SVP of Technology at Good American, FRAME, and Fashion Nova—he is a central figure in Skims' digital and operational strategy.
Since August 2024, Tracy Romulus has led Skims' global communications, PR, and entertainment partnerships. She has been crucial in expanding the brand’s media reach by 250% and orchestrating high-profile launch events with major influencers.
Romulus previously served as Chief Brand Officer at KKW Brands and Managing Partner at Industry Public Relations. She holds a BA in Fashion/Apparel Design from FIT and has over 20 years of expertise in celebrity marketing and brand communications.
Since January 2020, Julia Collier has overseen Skims’ brand marketing, spearheading integrated campaigns that boosted digital conversion rates by 40% and grew the company’s social media following to 2 million.
Collier holds an MA in Marketing from the University of Edinburgh. Her background includes creative director roles and serving as VP of Brand Marketing, with a decade of experience in shaping fashion marketing strategies.
Since September 2021, Chris Chapo has managed data, analytics, and loyalty programs, helping increase Skims’ repeat purchase rates by 35%. He engineered advanced analytics platforms supporting data-driven marketing and product strategy.
Chapo holds an MS in Physical Chemistry from UC Berkeley and a BS in Chemistry from the University of Florida. He previously served as SVP of Data & Analytics at Gap Inc. and VP of Advanced Analytics at Amperity, with over 20 years in retail data science.
Joining in February 2022, Kelly Lockhart optimized Skims’ sourcing strategies, reducing cost of goods sold by 5% and shrinking lead times by 15%. She expanded the supplier base to over 100 vendors, establishing scalable supply chain operations.
Lockhart is a supply chain executive with 15+ years in apparel manufacturing, previously serving as SVP Supply Chain at Hybrid Apparel and Good American. She holds a BS in Supply Chain Management from the University of Washington.
As Vice President of Influencer Marketing since January 2024, Christine Miyagi has led the company's influencer strategy, cultivating 500+ partnerships and driving a 60% increase in user-generated content engagement.
Miyagi holds a BA in Communication Studies from Loyola Marymount University, has risen through the ranks at Skims from Director to VP, and previously managed social media and event marketing roles at Jaanuu and 2 Degrees Ventures.
The Skims Body, Inc. leadership team is comprised of industry veterans and founders whose expertise spans brand building, technology, finance, and supply chain management. Combining entrepreneurial vision with operational acumen, the executive group works collaboratively to maintain Skims' innovative momentum and to deliver on its commitment to inclusivity and marketplace disruption. The company's structure values agility and data-driven decision-making, ensuring sustained growth and global relevance.
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