How Much Did Shaped Raise? Funding & Key Investors

Date August 22, 2025
S

Shaped

COMPANY INFO

Shaped is a private software development company founded in 2018 by Tullie Murrell, Daniel Camilleri, and Shai Bruhis, headquartered in New York City with about 19-21 employees. The company develops deep-learning software and APIs that use artificial intelligence and machine learning to provide personalized feeds, recommendations, and notifications to increase user engagement on websites and applications. Their website is www.shaped.ai.

How Much Did Shaped Raise? Funding & Rounds and Investors

Shaped is a private software development company founded in 2018 by Tullie Murrell, Daniel Camilleri, and Shai Bruhis. Headquartered in New York City, Shaped operates within the Software Development Applications industry and has a team of 19-21 employees. The company specializes in deep-learning software and APIs, leveraging artificial intelligence and machine learning to deliver personalized feeds, recommendations, and notifications that drive user engagement on digital platforms.

Shaped funding has enabled its rapid ascent in the AI-driven personalization space. Since its inception, Shaped has raised a total of $8.12 million across 2 funding rounds. The company’s funding rounds reflect a strategic approach: launching with a seed round in 2022 to develop its core platform and building momentum with a substantial $8 million Series A in July 2024. The investment from renowned venture capital firms showcases confidence in Shaped’s vision to democratize AI-powered personalization for businesses of all sizes, while its funding milestones have supported both key product launches and team expansion.

Funding Rounds

Series A - $8M - July 17, 2024

This Series A round was led by Madrona Venture Group and included participation from Y Combinator. The $8 million raised is being used to further develop Shaped’s AI recommendation and search platform, launch a self-serve product, and expand into new markets.

Seed - $1.9M - April 27, 2022

Shaped’s seed funding round was led by Y Combinator, with participation from Liquid 2 Ventures, Rogue Capital, Susa Ventures, Uncommon Capital, Ace & Company, Tribe Capital, and Global Founders Capital. These funds were used to launch Shaped’s initial product, build out the early team, and develop the AI-powered personalized feed and recommendation API.

Key Investors

Y Combinator

A leading startup accelerator and early investor in Shaped, Y Combinator played a critical role in the company’s initial growth phase, participating in both the seed and Series A funding rounds and providing mentorship and access to the YC network.

Madrona Venture Group

As the lead investor in the Series A round, Madrona Venture Group is a major technology venture capital firm focused on supporting high-growth enterprise software companies. Madrona’s investment brings both capital and strategic guidance to Shaped, helping the company scale its AI personalization platform.

ACE & Company

ACE & Company is an international investment group that participated in Shaped’s seed round, supporting the development and early scaling efforts.

Liquid 2 Ventures

Founded by notable athletes and investors, Liquid 2 Ventures joined the seed round, providing capital and guidance relevant to scaling software startups.

Rogue Capital

Rogue Capital invested in the company’s seed round, contributing to Shaped’s foundational growth and product development.

Susa Ventures

A venture capital firm known for backing early-stage, data-driven companies, Susa Ventures supported Shaped in its seed stage.

Uncommon Capital

Uncommon Capital participated in the seed round, backing Shaped’s vision of AI-driven personalization.

Tribe Capital

Tribe Capital, a venture firm specializing in technology and data-centric startups, contributed to the seed round to build momentum for Shaped’s technology.

Global Founders Capital

This global investor supported Shaped in the seed round, helping expand the company’s reach and strengthen its early engineering capabilities.

Find funding data on any company with Websets!

Websets is a powerful natural language search and data enrichment tool that helps you discover comprehensive funding information for any company. Whether you're researching Shaped funding rounds or exploring investment data for other companies, Websets provides detailed insights into funding history, investors, and financial milestones.

With Websets, you can access detailed funding profiles, investor information, and financial data through intuitive natural language queries. Sign up now to enhance your funding research capabilities.