COMPANY INFO
The company named Sequence is a software development company headquartered in London that provides a platform for automating billing and revenue collection for B2B SaaS companies. It was founded in 2021 by Calvin Young and Remi Cossart, and has around 32 employees. The platform helps finance teams automate manual billing, create custom quotes, and convert signed contracts into automated invoicing, aiming to reduce invoicing errors and improve revenue collection efficiency. The official website is https://www.sequencehq.com and the company operates in the software and SaaS industry.
Sequence is a software development company specializing in automation solutions for billing and revenue collection, particularly for B2B SaaS companies. Founded in 2021 by Calvin Young and Remi Cossart and headquartered in London, Sequence offers a platform that enables finance teams to shift from manual to automated billing, generate custom quotes, and effortlessly transform signed contracts into automated invoices. This streamlined process helps reduce invoicing errors and optimize revenue collection. Sequence currently operates in the software and SaaS industry with a focus on professional services and quality compliance consulting for biopharma.
Sequence has demonstrated a robust funding history, securing a total of $19 million through 2 funding rounds. The company's latest seed round, held in May 2025, saw a significant capital injection aimed at enhancing their reinforcement learning-powered search and discovery platform, accelerating product development, and broadening their technology’s reach. Sequence’s funding strategy emphasizes strong partnerships with top-tier venture capitalists to scale its operations rapidly and achieve technology leadership in its niche. Notable investors have participated in these rounds, reflecting market confidence in Sequence’s approach and growth prospects.
The seed round was designed to revolutionize reinforcement learning-powered search and discovery, accelerate product development, scale technology infrastructure, and broaden the company's market reach.
a16z (Andreessen Horowitz) is a leading venture capital firm known for backing transformative technology companies. Their investment in Sequence highlights strong confidence in the company’s innovation and growth potential in the SaaS automation space.
Salesforce Ventures, the investment arm of Salesforce, strategically supports startups advancing cloud computing and SaaS. Their backing provides Sequence with invaluable industry connections and credibility.
Aleph is a global investment firm that focuses on supporting early-stage startups. Aleph’s participation in Sequence’s funding rounds brings experienced guidance and cross-market expertise.
Emerge invests in innovative technology startups that show potential for scaling. Their contribution to Sequence is instrumental in accelerating technological advancements and market penetration.
Yasmin Lukatz is a prominent angel investor renowned for identifying high-growth technology companies. Her involvement in Sequence’s venture showcases trust in the company's vision and leadership.
ICON is a venture capital firm investing in disruptive software and technology companies. ICON’s investment strengthens Sequence’s ability to innovate and expand globally.
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