COMPANY INFO
Relai AG is a private financial software company founded in 2020 and headquartered in Zurich, Switzerland. The company was founded by Julian Liniger and Adem Bilican. Relai offers a bitcoin buying and saving app that allows users to buy and sell bitcoin easily without registration or KYC verification, providing a self-custodial wallet and an option to auto-invest. The company has about 40 employees and has raised $25 million in funding to date. Its mission is to empower everyone to invest in Bitcoin with a simple and intuitive app. The official website is https://relai.app.
Relai AG is a Zurich-based financial software company that empowers users to invest in Bitcoin through a self-custodial app. Founded in 2020, Relai is known for its user-friendly bitcoin buying and saving solution, requiring no registration or KYC verification.
Relai AG’s leadership team stands out for its deep expertise in both blockchain technology and fintech startup growth. The founding executives are hands-on innovators, having steered the company from its inception to becoming a significant European player, marked by substantial funding rounds and rapid expansion. Their backgrounds combine technical excellence with entrepreneurial drive, fueling Relai's mission to democratize bitcoin investment through simplicity and security.
Julian Liniger, as Co-founder & CEO of Relai AG, has been the driving force behind the company’s vision, strategy, and expansive growth. Under his leadership, Relai reached over 400,000 app downloads and $1 billion in trading volume by 2024, greatly enhancing access to bitcoin investing for everyday users. Julian has led key initiatives focused on product innovation, user growth, and expanding the European market, solidifying the company’s reputation for simplicity and transparency in digital asset management.
Julian holds a Master’s Degree from the University of Bern. Before co-founding Relai, he established expertise in the crypto industry by co-founding CCFE – Certified Crypto Finance Expert – and Bravis. His extensive background in crypto finance and startup ecosystems positioned him to lead Relai AG and shape the company’s direction within the broader financial landscape.
Adem Bilican, as Co-founder & CTO, is responsible for Relai’s technical vision and product development, ensuring the platform remains secure, scalable, and easy to use. Adem has led the development of Relai’s self-custodial wallet and the integration of instant payment options including VISA, Mastercard, Apple Pay, and Google Pay, making bitcoin transactions seamless for users across Europe.
Adem studied Computer Science at ETH Zurich, gaining rigorous technical training that underpins his leadership in fintech innovation. Before joining Relai as CTO, he worked as a Software Engineer at Keyless, where he contributed to building secure systems for the broader financial sector. His career trajectory reflects a deep commitment to designing robust, user-centric financial technology solutions.
Relai AG’s leadership team is composed of founders with strong technical and entrepreneurial backgrounds, ensuring a clear vision and efficient execution in the fast-moving financial technology sector. The company’s flat structure fosters agility and collaboration, with the executive team deeply involved in all aspects of management, product strategy, and market expansion. The combination of visionary leadership and technical expertise has enabled Relai to quickly adapt to industry shifts and continue its rapid growth.
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