COMPANY INFO
Provarity, founded in 2018, is a private company headquartered in Livermore, California, operating in the Business/Productivity Software industry. The founders include David McCulley, Jerry Casilli, Jonathan Hoffberg, Russ Lujan (Co-Founder and CPO), and Chris Cabrera (Founder and CEO). Provarity develops an AI-driven sales performance management platform that helps businesses improve sales win rates and forecasting accuracy by providing real-time insights, performance analytics, and seamless integration with tools like Slack and Salesforce. The company has around 31 employees and has raised $7 million in seed funding to enhance its presales enablement capabilities. Their website is provarity.com.
Provarity, Inc. is a business/productivity software company based in Livermore, California, founded in 2018. The company provides an AI-driven sales performance management platform that empowers businesses to increase sales win rates and forecasting accuracy with real-time analytics and seamless integrations.
The Provarity, Inc. executive team brings together deep expertise across product innovation, sales, engineering, finance, and operations. With founders and leaders who have successfully built and scaled SaaS businesses, the Provarity, Inc. management team is focused on driving growth in the B2B sales enablement space. Their diverse backgrounds in technology, finance, sales, and product management help ensure the company's continued focus on customer success and forward-thinking solutions.
Chris Cabrera serves as President and CEO, leading Provarity, Inc. with a vision for cutting-edge presales performance management. He has driven strategic transformation by leveraging his vast experience in CRM and sales compensation planning, focusing on innovation in sales processes, incentive compensation, and employee engagement.
Chris holds a B.S. in Business from the University of Southern California and an MBA from Santa Clara University. Before joining Provarity, Inc., he founded Xactly Corp and served as CEO for 19 years, establishing it as a leader in sales performance management. Chris has also participated on the boards of various tech companies and has authored influential books on sales compensation and business growth strategies.
Russ Lujan is a Co-Founder and Chief Product Officer at Provarity, Inc., where he steers product strategy and oversees the development of AI-powered enablement solutions. Russ focuses on cloud technologies and enterprise collaboration tools to address the evolving needs of modern B2B sales teams, playing a key role in shaping the company’s product vision and execution.
Russ received his BS in Business from San José State University. Prior to Provarity, Inc., he co-founded Ignited Network and led product and business development at Online Presence Index, accumulating a wealth of experience in AI, machine learning, and enterprise platform development.
David McCulley is Co-Founder and Executive Vice President of Presales, overseeing sales engineering and operations at Provarity, Inc. Drawing on over 30 years in sales engineering, David is instrumental in influencing product design, enhancing technical sales functions, and optimizing complex sales cycles for increased customer engagement.
David holds a B.A. in Business Administration from Gordon College. His previous experience includes leading sales engineering teams at BehavioSec and fulfilling principal roles at multiple cybersecurity startups, giving him deep expertise in sales technology, methodologies, and customer-facing technical presentations.
Anmol Agarwal is Chief Technology Officer, guiding Provarity, Inc.’s technology strategy and product engineering. He leverages advanced technologies to deliver customer-centric solutions, championing project management and cultivating an innovative engineering culture within the organization.
Anmol earned a B.Tech in Information Technology from Jaypee University of Information Technology and has over a decade of software engineering and leadership experience. Past roles include CTO at both CodeMaya and Ignited Network, with a strong foundation in AI, machine learning, system architecture, and full-stack development.
Paul Rokes joined Provarity, Inc. as Chief Financial Officer in May 2024, providing leadership in financial planning, governance, and strategic resource allocation. He plays a key role in aligning financial strategies with the company's rapid scale-up and overall corporate objectives.
Paul has an MBA in Finance from Santa Clara University and a BA in Economics from UC Santa Barbara. His background includes senior finance leadership roles at VMware, Adaptive Insights, Symantec, and Motorola Mobility, with expertise in SaaS finance, budgeting, and capital fundraising.
Cole Cabrera is Vice President of Customer Operations, leading the transformation of technical evaluation processes to accelerate sales and drive customer success at Provarity, Inc. He uses AI and analytics to optimize key revenue lifecycle stages and enhance the customer experience.
Cole holds a Bachelor's degree in Physics from the University of Colorado Boulder. He brings prior experience from sales and presales roles at both Provarity, Inc. and Xactly Corp and is recognized for his skills in sales planning, performance management, and predictive analytics.
Steve Davis is Chief Revenue Officer, leveraging 25+ years of global sales leadership experience to drive sales execution and revenue growth at Provarity, Inc. He is focused on building and scaling high-performance sales teams and leading sales capacity initiatives.
Steve has a notable track record of leading sales organizations at successful startups through exits and growth stages. His strengths lie in sales strategy, account management, and building strong, results-oriented teams within the technology sector.
The Provarity, Inc. leadership team represents a blend of entrepreneurial drive, operational excellence, and deep technical rigor. Company founders remain active across strategic and operational functions, while experienced executives bring insights from finance, engineering, sales, and product management to form a cohesive management team. This robust leadership structure supports scale, innovation, and market competitiveness for Provarity, Inc.'s business and presales software solutions.
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