COMPANY INFO
PrizePicks, officially known as SidePrize LLC (doing business as PrizePicks), was founded in 2015 by Adam Wexler and Jay Deuskar. It is a daily fantasy sports and sports betting company headquartered in Atlanta, Georgia, with approximately 583 employees, offering a platform for real-money over/under predictions and pick'em-style fantasy contests through its website www.prizepicks.com.
PrizePicks, officially operating as SidePrize LLC, is a leading company in the daily fantasy sports and sports betting industry. Founded in 2015 by Adam Wexler and Jay Deuskar, it is headquartered in Atlanta, Georgia, with nearly 530 employees worldwide. PrizePicks provides an innovative platform for real-money over/under predictions and pick'em-style fantasy contests, allowing players to engage with sporting events in new and exciting ways through its website and mobile experience.
PrizePicks funding has played a pivotal role in the company’s growth trajectory. Since its inception, PrizePicks has successfully completed multiple funding rounds, amassing a total of at least $9.5 million across four primary rounds. These rounds have enabled milestone achievements such as platform expansion, partnerships, and global growth. PrizePicks has attracted attention from several high-profile venture capital firms and strategic investors, emphasizing a funding strategy focused on scaling its unique daily fantasy sports platform and expanding into new markets.
This later stage venture capital round was aimed at fueling continued growth and scaling of the PrizePicks daily fantasy sports platform, supporting user acquisition, new market entry, and technology advancements.
A corporate round led by Atlanta United focused on supporting PrizePicks' ambitious growth and expansion plans, including deepening market reach and enhancing platform capabilities.
Led by Phoenix Capital Ventures and Australis Capital, this funding round supported the expansion of partnerships and growth of new product offerings to broaden the PrizePicks ecosystem.
This seed round, with notable angel backing from poker professionals Phil Hellmuth and Jack McLelland, supplied growth capital to enhance the platform and drive user engagement.
An initial seed round with Parlay Capital Holdings and Phoenix Capital Ventures provided vital bridge capital during the COVID-19 sports hiatus, supporting the company's launch and foundational operations.
A leading force in the corporate round, Atlanta United infused strategic capital to accelerate PrizePicks’ expansion and brand growth, leveraging their expertise in sports and entertainment.
NBA Hall of Famer Tracy McGrady invested as a strategic partner, lending sports industry insights and helping elevate PrizePicks’ visibility among sports fans.
As a lead investor early on, Parlay Capital Holdings contributed to the crucial 2020 seed round, supporting PrizePicks during a challenging period for sports tech startups.
Poker Hall of Famer Phil Hellmuth participated as an angel investor, backing PrizePicks’ mission to innovate daily fantasy sports experiences.
AMJ Ventures provided early-stage venture capital, helping PrizePicks scale its operations and pursue new market opportunities.
A repeat investor, Phoenix Capital Ventures played a leading role in multiple funding rounds, supporting PrizePicks’ product expansion and partnership strategies.
A network of pro athlete investors, The Players' Impact brought endorsement value and industry connections to the company’s cap table.
Digital sports publisher ThePostGame invested as a strategic partner, aiding in platform promotion and user acquisition initiatives.
This angel investor network bolstered PrizePicks’ early capital stack, supporting the startup’s vision for next-generation fantasy sports.
Miami-based venture investors 305 Ventures supported PrizePicks during its scale-up phase, focusing on sports, gaming, and consumer engagement.
Australis Capital joined as a lead in the December 2021 seed round, enabling PrizePicks to deepen partnerships and extend platform reach.
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