COMPANY INFO
Nice Healthcare is a for-profit company founded in 2017 by Allison Santos, Genevieve Swenson, FNP-C, and Thompson Aderinkomi. Based in Minneapolis, Minnesota, with approximately 122 to 150 employees, it operates in the healthcare industry providing comprehensive primary care, physical therapy, and chronic-care management services through in-home and virtual visits. Their website is www.nice.healthcare.
Nice Healthcare LLC is an innovative healthcare provider offering comprehensive primary care, physical therapy, and chronic-care management services through in-home and virtual visits. Founded in 2017 in Minneapolis, Nice Healthcare aims to make high-quality healthcare affordable and accessible for everyone.
The Nice Healthcare LLC leadership team is composed of experienced executives with backgrounds in healthcare innovation, finance, marketing, clinical operations, and client management. The company’s management team combines expertise from premier academic institutions and leading industry organizations, creating synergy for driving sustained business growth, expanding regional reach, and delivering a standout patient experience. Together, the Nice Healthcare LLC founders and executives are central to the company's rapid expansion and ongoing commitment to superior healthcare delivery.
As Founder and CEO of Nice Healthcare LLC, Nick Soman is the architect behind the company’s vision for delivering comprehensive, on-demand, and tech-enabled in-home healthcare. He has championed innovative growth initiatives and fostered partnerships that drive both affordability and accessibility, establishing Nice Healthcare as a leader in the modern primary care space. Under Nick Soman’s leadership, Nice Healthcare has secured significant funding, scaled its service delivery model, and expanded availability across multiple states, solidifying his place among the most forward-thinking figures in healthcare leadership.
Nick Soman earned his MBA from Harvard Business School, after a prior career in product development and entrepreneurship, including time at Gusto and Foundation Capital. His expertise in healthcare innovation, digital transformation, and startup growth played a critical role in shaping his approach to executive management, ultimately enabling his transition into the role of Nice Healthcare LLC CEO.
Steven Bayer, as Chief Experience Officer, is responsible for elevating every aspect of the patient journey and internal culture at Nice Healthcare LLC. He’s been instrumental in driving initiatives to enhance patient engagement, satisfaction, and brand loyalty, earning industry recognition such as being named a 2025 Notable Health Care Leader by Twin Cities Business magazine. His work ensures Nice Healthcare remains at the forefront of patient-centered care, and he is an integral part of the company’s executive management team.
Steven brings a wealth of experience in healthcare experience management and organizational leadership. His longstanding commitment to improving healthcare delivery and his role in recognized health systems position him as a key architect of the Nice Healthcare leadership strategy.
As VP of Finance, Sara Mayo orchestrates all financial planning, budgeting, and fiscal control efforts for Nice Healthcare LLC, underpinning the company’s scalable business model and sustainable growth. Sara Mayo’s strategic oversight helps to ensure operational efficiency and prudent resource allocation, key drivers in achieving major company milestones and supporting fundraising activities.
Sara Mayo possesses extensive expertise in finance and treasury management across SaaS and financial services sectors. Her deep industry knowledge and prior experience in scaling service-based companies make her a valuable asset to the Nice Healthcare LLC executive team.
As VP of Marketing, Angella Gronenthal (Nguyen) is the engine behind Nice Healthcare’s brand-building and market outreach efforts. She leads the development of strategic marketing campaigns, digital growth initiatives, and innovative communications to attract and retain customers nationwide. Her efforts significantly increase Nice Healthcare’s market visibility and contribute to elevated customer engagement.
With an MBA from USC Marshall School of Business and a strong background in healthcare and technology marketing, Angella brings a multi-faceted perspective to the Nice Healthcare management team. Her experience spans strategy, campaign execution, and digital health, positioning her as an expert in health-focused marketing leadership.
Jennifer Lilley serves as VP of Client Success, directing client engagement programs, onboarding, and retention strategies. She has successfully implemented systems to maintain high levels of client satisfaction, playing a central role in bolstering trust with employer partners and healthcare recipients. Her approach ensures that Nice Healthcare’s standards for quality and service are met at every touchpoint.
Jennifer’s foundation includes a Bachelor of Science from California State University, Chico, as well as extensive experience in customer success and enterprise client management. Her leadership skills and dedication to relationship management make her indispensable to the broader Nice Healthcare LLC executives team.
Durrell Finch is a Regional Growth Executive, tasked with expanding Nice Healthcare’s market reach and driving sales growth in new and existing territories. By leveraging partnerships and leading targeted growth initiatives, he helps the company establish a robust regional presence and scale its innovative care delivery models.
Durrell holds a Bachelor of Science from The University of Tulsa and brings deep experience in business development and healthcare partnership management. His seasoned perspective adds depth to the Nice Healthcare LLC management team.
As Regional Growth Executive for Wisconsin and Utah, Keith Dawson directs Nice Healthcare's expansion and sales strategies across these states. His focus on market development and relationship building is critical to growing the company’s footprint and forging key regional alliances.
Keith Dawson has a Bachelor of Human Sciences from the University of Wisconsin-Eau Claire, with an extensive background in sales leadership and strategic growth planning in the healthcare space.
As Director of Physical Therapy Operations, Priya Patel oversees all clinical operations and service delivery for the physical therapy arm of Nice Healthcare. Her leadership ensures the integration of best clinical practices and efficient operational workflows.
Priya holds a Doctor of Physical Therapy degree from Marquette University and has built significant experience in clinic management and therapy service administration, rounding out the clinical leadership of the Nice Healthcare management team.
Jaime Sharpe manages care coordination at Nice Healthcare LLC, optimizing the patient journey by ensuring smooth collaboration between care teams and delivering high-quality, personalized care. Her initiatives streamline patient communication and support healthcare outcomes.
Jaime’s academic background includes a Bachelor of Arts from Kean University, supplemented by years of experience in healthcare management and patient services.
Robin Edwards is a Family Nurse Practitioner (FNP-C) at Nice Healthcare LLC, providing primary care through a combination of in-home, video, and chat visits. Robin’s patient-centric approach and clinical proficiency drive community trust and health outcomes.
Robin holds a Master's degree in Family Practice Nurse/Nursing from Arizona State University and brings a depth of clinical experience in family medicine and primary care to the team.
The Nice Healthcare LLC leadership and management team is composed of highly skilled and mission-driven executives, balancing strategic vision with hands-on healthcare expertise. With a dynamic mix of founders, executive officers, and directors, the company maintains a collaborative and agile structure essential for scaling healthcare operations in a rapidly evolving industry.
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