COMPANY INFO
Marigold, formerly known as CM Group and Cheetah Digital, is an independent enterprise-grade B2C SaaS marketing platform founded in 2017. Headquartered in Nashville, Tennessee, it has over 1,600 employees globally and serves more than 3,300 customers with cross-channel marketing solutions including email, SMS, loyalty, and personalization to help brands build meaningful customer relationships and profitable outcomes. The company has raised $410 million in funding and operates in the advertising and marketing industry. Its official website is https://www.cheetahdigital.com/ (tracxn.com, vectorcapital.com, cheetahdigital.com)
Marigold is an independent, enterprise-grade B2C SaaS marketing platform founded in 2017. With its headquarters in Nashville, Tennessee, Marigold—formerly known as CM Group and Cheetah Digital—employs approximately 1,600 people globally. The company specializes in cross-channel marketing solutions for brands, offering tools such as email, SMS, loyalty, and personalization that help organizations build meaningful customer relationships and drive profitable outcomes. Operating in the advertising and marketing industry, Marigold boasts a significant portfolio of over 3,300 customers worldwide.
Marigold funding has positioned the company as a major player in marketing technology. The company has raised a total of $410 million across several funding rounds, notably securing a single $410 million Series D round from Vector Capital in 2019. Marigold’s funding strategy has been to attract prominent venture capital and institutional investors, supporting both robust product development and global expansion. Its funding rounds reflect strategic milestones, from early-stage innovation and R&D to international scaling and enterprise client growth.
This major Series D funding round was led by Vector Capital. The substantial capital injection was allocated for scaling Marigold’s global operations, accelerating development of its B2C marketing technology, and supporting key acquisitions to expand platform capabilities.
No other disclosed funding rounds were identified after the Series D round.
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. As the lead—and only—investor in Marigold's $410 million Series D round, Vector Capital has played a pivotal role in fueling Marigold's expansion, supporting its enterprise SaaS innovation, and empowering organizational growth.
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