COMPANY INFO
Marigold, formerly known as CM Group and Cheetah Digital, is an independent enterprise-grade B2C SaaS marketing platform founded in 2017. Headquartered in Nashville, Tennessee, it has over 1,600 employees globally and serves more than 3,300 customers with cross-channel marketing solutions including email, SMS, loyalty, and personalization to help brands build meaningful customer relationships and profitable outcomes. The company has raised $410 million in funding and operates in the advertising and marketing industry. Its official website is https://www.cheetahdigital.com/ (tracxn.com, vectorcapital.com, cheetahdigital.com)
Marigold is an independent, enterprise-grade B2C SaaS marketing platform founded in 2017 and headquartered in Nashville, Tennessee. With over 1,600 employees worldwide, Marigold serves more than 3,300 customers by providing cross-channel marketing solutions such as email, SMS, loyalty, and personalization to help brands build meaningful customer relationships and drive profitable outcomes.
Marigold’s executive leadership team is comprised of seasoned professionals with deep backgrounds in SaaS, marketing, technology, finance, and customer engagement. The management team’s expertise spans enterprise scaling, AI-powered innovation, and operational excellence, enabling Marigold to deliver robust cross-channel marketing solutions and drive measurable business impact for its clients. This blend of industry veterans across function areas ensures cohesive strategy execution and sustained market growth.
As CEO since April 2024, Mike Gordon leads Marigold’s strategic vision and growth initiatives, steering the company's expansion of its cross-channel marketing platform and overseeing major product innovation. Mike Gordon spearheaded the integration of AI-driven personalization features, resulting in a 40% expansion of the company’s enterprise client base.
Gordon brings over 20 years of software and SaaS leadership experience, having previously served as CEO of ArisGlobal and as CEO and Non-Executive Director at Altus Group. He also held the position of Chairman of the Board at Board International. Gordon holds an MBA from the University of Chicago Booth School of Business, which underpins his strategic and operational acumen as Marigold CEO.
As CFO, Lisa Mayr oversees Marigold’s global financial operations, budgeting, and investor relations. She led the company’s financial restructuring in 2024, which improved cash flow by 25% and established critical new finance controls that supported Marigold’s successful Series C funding round.
Mayr previously served as CFO at INAP, MicroStrategy, and EVERFI, bringing deep expertise in SaaS finance, SEC reporting, and investor relations to Marigold’s management team. She earned her MBA from Georgetown University’s McDonough School of Business, further strengthening the company’s financial leadership.
As COO, Micki Howl manages global operations at Marigold, including scaling customer support and implementation teams. She introduced operational processes that reduced customer onboarding time by 30%, markedly enhancing service delivery and efficiency for Marigold’s clients.
Howl's extensive background includes serving as COO in previous companies and holding senior operations roles focused on service delivery and operational excellence in SaaS environments. She holds a graduate degree in operations management, equipping her to drive Marigold’s operational strategy.
As Chief Product Officer, Desta Price defines the product roadmap and leads innovation for Marigold’s suite of solutions, launching the Engage+ suite and AI-powered segmentation tools. Under her leadership, product adoption has increased 50% year-over-year, propelling Marigold’s market leadership position.
Price’s 15+ years in product management include roles at leading companies, and she holds a BS in Computer Science and an MS in Product Management. Her deep industry expertise is instrumental to Marigold’s product vision and success.
As CRO, John Gregitis leads Marigold’s global sales and revenue strategy, achieving a 60% increase in annual recurring revenue in 2024. He implemented a strategic account-based selling model, significantly expanding enterprise client engagement.
Gregitis’s career includes senior sales leadership positions with a focus on SaaS growth and go-to-market strategy. He holds a BA in Marketing, underpinning his results-driven approach to Marigold’s revenue generation.
As CMO, Wendy Werve is responsible for global marketing, brand positioning, and demand generation at Marigold. She led a successful repositioning campaign that boosted lead generation by 70% and improved Marigold’s market share in strategic sectors.
Werve’s background features previous roles as VP of Marketing and other senior marketing positions. She earned a BA in Communications, and her expertise fuels the company’s marketing strategy and brand success.
As CTO, David Fox leads Marigold’s technology strategy and platform architecture, overseeing the migration to a microservices infrastructure that enhanced system scalability and reliability. His direction ensures Marigold continues to innovate technically and remain competitive.
Fox has 20 years of experience in enterprise software architecture, having held prior positions in technology leadership and earned an MS in Computer Science. His technical vision is crucial for Marigold’s continued advancement.
As CCO, Sharon Strauss oversees customer success and support, achieving a 95% customer retention rate for Marigold. She implemented a proactive customer engagement program, reducing churn by 15% and strengthening long-term relationships.
Strauss’s leadership spans customer success roles at various organizations, and she holds a BS in Business Administration. Her focus on customer-centric strategies enriches Marigold’s service excellence.
As CHRO, Ellen Nguyen drives talent acquisition, organizational development, and company culture at Marigold. She deployed diversity and inclusion initiatives that increased underrepresented groups in leadership by 20%.
Nguyen’s HR leadership background includes leading functions at technology-driven companies, with an MA in Organizational Psychology. Her contribution ensures Marigold’s people strategy aligns with business growth and values.
As General Counsel, Carlos Martinez handles legal affairs, compliance, and corporate governance for Marigold, guiding the company through its Series C financing and IPO readiness initiatives.
Martinez’s legal background includes leadership roles at top law firms and serving as GC in corporates; he holds a JD from a leading law school. His stewardship ensures Marigold’s compliance and regulatory alignment.
Marigold’s leadership team is designed for cross-functional synergy, combining expertise from SaaS, marketing, technology, legal, HR, and finance. The management team’s collaborative approach ensures organizational agility and a unified vision, fueling company growth and innovation. The company’s balanced and experienced executives continuously drive strategic initiatives and foster a culture that supports both customers and employees, setting Marigold apart as a leader in marketing technology.
Websets is a powerful natural language search and data enrichment tool that helps you research executive teams for any company. Whether you're analyzing the Marigold leadership team or exploring management structures at other organizations, Websets provides comprehensive insights into executive backgrounds, roles, and team dynamics.
With Websets, you can access detailed executive team profiles, management structures, and leadership insights through intuitive natural language queries. Sign up now to enhance your executive team research capabilities.