COMPANY INFO
Magic Software Enterprises Ltd is a global enterprise software company founded in 1983 by David Assia and Yaki Dunietz. It has over 2500 employees and operates in the software industry, providing application and integration platforms to businesses worldwide. The company is headquartered in Or Yehuda, Israel, and its website is https://www.magicsoftware.com/.
Magic is a global business and productivity software company that delivers application and integration platforms for enterprises worldwide. Founded in 1983, Magic is headquartered in Or Yehuda, Israel, and has established a strong international presence to support businesses with efficient digital solutions.
The Magic executive team exemplifies leadership excellence, with deep expertise spanning software development, finance, growth strategy, sales, marketing, and operations. With backgrounds in entrepreneurship, engineering, and financial management, Magic's leadership is strongly committed to innovation, product quality, and exceptional customer service—a foundation that supports the company's ongoing growth and industry influence. The Magic management team includes experienced Magic founders who continue to steer strategy, cultivate partnerships, and drive product and operational success across global markets.
Mike Chen leads Magic as CEO & Co-Founder, focusing on establishing a high-quality hiring pipeline, implementing rigorous training practices, and developing innovative productivity solutions. Chen's impact is evident in Magic's continuous pursuit of operational excellence and its vision to simplify work for customers through advanced virtual assistant services and process automation.
He holds a Bachelor's degree in Consumer Economics from Los Angeles Pierce College. While his early career details remain limited, Chen's effectiveness as CEO demonstrates a clear strategic mindset and operational acumen, driving company direction and fostering a robust Magic leadership culture.
Michael Rubin is Co-Founder & CFO at Magic, shaping the company's financial strategies since September 2013. Rubin manages all fiscal operations, navigating financial risks, optimizing operational costs, and ensuring transparent client billing. Under his oversight, Magic has scaled operations efficiently and secured high-profile backers such as Sequoia and Y Combinator.
Rubin earned his BA in Mathematical Economics and Psychology from Oberlin College and participated in Y Combinator in 2015. Before Magic, he was Director of Finance at Runnable Technologies, bringing a robust background in startup finance and operational excellence to his role within the Magic management team.
Nic Novak has been Co-Founder & Head of Engineering at Magic since February 2015, spearheading the company’s engineering initiatives and technical roadmap. Novak's leadership has positioned Magic as an innovative command line interface for a diverse suite of products and services, improving user experience and system scalability.
He was a Neuroscience PhD candidate at UCLA and holds a BA in Neuroscience from Oberlin College. Prior to Magic, Novak contributed as Co-Founder and CSO at Bettir, and served as a software engineer and computational researcher, translating deep technical expertise into Magic's core technology platform.
David Merriman, Co-Founder & Head of Growth, leads Magic’s expansion initiatives, international operations, and the transition to a distributed workforce. He was instrumental in the launch of Magic’s first successful B2B product, which now constitutes a major part of the company’s revenue.
Merriman studied Creative Writing at Oberlin College and is a Y Combinator alumnus (YC W2015). He previously co-founded Runnable Technologies and Magic - Plus Labs, leveraging experience in direct response copywriting and affiliate marketing to drive Magic’s growth and customer acquisition.
John Kemmer serves as a Co-Founder, providing strategic guidance and supporting Magic’s growth alongside the original founding team. Based in San Francisco, Kemmer remains closely involved in Magic’s evolution and organizational direction.
With over a decade at Magic, Kemmer’s long-standing involvement underlines his commitment to the company’s mission. While specific details about his educational background or prior roles are limited, his deep engagement as a Magic founder continues to shape company culture and strategy.
Alex Wilson, as VP of Global Sales and Customer Success since June 2023, leads an international team focused on driving Magic towards ambitious revenue targets. He manages over 100 team members across 15+ countries, overseeing sales, customer support, success, and key accounts while orchestrating seamless global operations.
Wilson holds a Strategic Sales Management certification from Harvard University and a Master’s in Nonprofit MBA from Northeastern University. He has prior leadership experience at LiveChat and Eversound, excelling in revenue scaling and SaaS team development.
Tyler Rogers directs Magic’s marketing initiatives, with a focus on paid media, SEO, email, social, content, and brand development since April 2023. Rogers has effectively scaled businesses from $1M to $25M+ ARR, elevating Magic’s brand and driving substantial customer acquisition and retention.
He earned a Bachelor of Arts in Business Administration from Ivey Business School at Western University. With prior experience at Clearco, Wrapbook, and as founder of LIV Advertising, Rogers brings expertise in B2B SaaS marketing and performance-driven brand strategies to Magic management.
Jason Lam is Controller and Co-Founder, overseeing financial controls and supporting Magic’s distributed operations since September 2015. His efforts enable scalable business processes and strategic financial planning critical to Magic’s continued success.
Lam’s professional background includes operational management at Made in Space, Inc. Based in Metro Manila, he has been part of Magic since its inception, ensuring effective coordination of remote operations and financial best practices.
The Magic leadership team unites technology pioneers, financial strategists, and growth specialists, many of whom are Magic founders deeply embedded in its culture of innovation and customer-first thinking. Their collective backgrounds—from technical research and operational management to creative marketing and global sales—contribute a holistic perspective to company management. This diverse and experienced executive group ensures that Magic remains agile, competitive, and poised for continued expansion within the software industry.
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