COMPANY INFO
LiveReach Media is a programmatic advertising platform for the digital out-of-home (DOOH) market, empowering advertisers, publishers, and retailers with analytics and reporting tools to understand audience demographics and movement patterns. Founded in 2017 by Steve Troyer, the company has about 14 employees and is headquartered in Sunnyvale, California. Its website is livereachmedia.com, and it operates in the programmatic advertising industry.
LiveReach AI is a programmatic advertising platform specializing in the digital out-of-home (DOOH) market, providing advanced analytics and reporting tools for advertisers, publishers, and retailers. Founded in 2017, LiveReach AI empowers clients with insights on audience demographics and movement patterns through innovative AI-powered solutions.
LiveReach AI executives combine expertise in artificial intelligence, cloud security, finance, and digital transformation, driving the company’s leadership in B2B physical security and analytics. The LiveReach AI management team reflects a blend of technical prowess, strategic vision, and a relentless focus on innovation, propelling the company’s platform and business growth in a rapidly evolving industry.
As CEO and Co-Founder, Abhi J. leads LiveReach AI’s overall strategy, directing the company’s evolution in B2B physical security and cloud-based video analytics. Abhi J. has shaped the vision and product roadmap, fostering partnerships and ensuring LiveReach AI’s position as a leader in AI-powered video security solutions.
Abhi J. earned his degree from Carnegie Mellon University and brings nearly nine years of experience to LiveReach AI. With a deep background in AI and physical security, he leverages his San Francisco Bay Area network and technological expertise to drive cutting-edge product development and market positioning—core strengths of the LiveReach AI leadership team.
As Founder & CEO, Peter J. Bakalov oversees LiveReach AI’s cloud platform and digital content technology, driving its innovation initiatives and key partnership strategies. Peter J. Bakalov focuses on enhancing the company’s global reach, expanding enterprise customer relations, and shaping market development.
He holds an Executive MBA from Westfälische Wilhelms-Universität Münster and a BCA in International Studies from Macquarie University. Based in Münster, Germany, Peter brings vast international experience in technology and digital platforms, making him instrumental to the LiveReach AI management team.
As Chief Financial Officer, Christi Leskody manages LiveReach AI’s financial operations, including strategic planning, financial analysis, and performance controls. She has implemented robust corporate strategies and financial frameworks to optimize the company’s profitability and operational efficiency.
Christi holds an MA in Accounting from Indiana University Indianapolis and a BS in Accounting from Ball State University. Based in Charlotte, North Carolina, she brings a wealth of senior financial experience from roles at Strategic Information Group and Power Utility Products Company, making her an integral part of the LiveReach AI management team.
As Director of Finance, Renzo Grieve delivers strategic financial oversight, leveraging strong organizational skills and technology platform knowledge to enhance reporting and enable sound business decisions at LiveReach AI.
Renzo is based in Santa Barbara, California, and holds a Bachelor’s degree from California State University Channel Islands. His background spans financial management, accounting, and financial analysis across diverse industries, supporting the evolving needs of the LiveReach AI leadership team.
Norm Osumi is a highly experienced finance executive, previously SVP-Strategic Finance at LivePerson, who brings his expertise as an advisor to LiveReach AI. He has led global digital transformation and major finance initiatives, contributing valuable strategic oversight to the company’s financial operations.
Norm earned his degree in Accounting from Loyola Marymount University and is a Certified Public Accountant. With a distinguished career spanning NortonLifeLock, VeriSign, and LivePerson, Norm’s leadership experience in technology finance deepens the capabilities of the LiveReach AI executive team.
The LiveReach AI leadership team embodies a mix of entrepreneurial drive, technical innovation, and sound financial stewardship. Comprising visionary founders, strategic financial officers, and technology experts, the company’s management structure enables agile decision-making and supports ambitious growth across global markets. The founders’ deep industry knowledge, combined with the operational excellence of LiveReach AI executives, ensures strong governance and a unified mission as the company redefines programmatic advertising in the digital out-of-home industry.
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