COMPANY INFO
The actual company name is The Lego Group, also known as Lego A/S. It was founded in 1932 by Ole Kirk Christiansen. The company has approximately 24,484 employees as of 2021. Its website is https://www.lego.com/. The Lego Group operates in the toy industry, specializing in manufacturing interlocking plastic construction toys known as Lego bricks. The company is headquartered in Billund, Denmark, and is still owned by the founding family through their investment firm Kirkbi. The Lego Group is renowned worldwide for its iconic Lego bricks and has expanded into amusement parks called Legoland and various entertainment products. It is one of the largest toy manufacturers globally, inspiring creativity and play among children and adults alike.
The Lego Group is one of the world’s most iconic toy manufacturers, specializing in interlocking plastic brick toys known as Lego bricks. Founded in 1932 in Denmark, The Lego Group has expanded its reach globally and continues to inspire creativity, imagination, and learning for both children and adults.
The The Lego Group executive team exemplifies a blend of deep industry knowledge, innovative thinking, and operational excellence. Drawing on backgrounds in engineering, marketing, finance, and global business leadership, the management team drives the company’s relentless focus on sustainability, creativity, and growth. Their combined expertise ensures that strategic objectives are met across global markets, with a clear vision for expansion and a focus on nurturing the company’s renowned culture of play and learning.
Niels B. Christiansen has served as CEO of The Lego Group since October 2017, overseeing global strategy, innovation, and the continued development of the LEGO brand. Under his leadership, the company has focused on inspiring the next generation through play and equipping them with essential skills for the future, ensuring Lego's enduring success and relevance.
Niels holds a Master of Engineering from the Technical University of Denmark and an additional degree from INSEAD. Prior to joining The Lego Group, he was CEO at Danfoss and held various board positions at prominent organizations including William Demant, Tetra Laval Group, and A.P. Moller - Maersk. He began his professional journey as a management consultant at McKinsey & Company, building a strong foundation in business strategy and leadership.
Carsten Rasmussen has been the Chief Operating Officer since April 2017, leading all aspects of global manufacturing, supply chain, quality, procurement, engineering, and operations. He is instrumental in driving continuous improvement and operational excellence across The Lego Group’s global footprint.
Carsten earned his Master's degree in Logistics from Aarhus University and has more than 20 years of experience in supply chain, marketing, and management functions at LEGO. His diverse career spans senior roles in capability building, shopper marketing, and European packing, giving him a broad perspective and strategic insight into global operations.
Victor Saeijs leads LEGO Education, directing product innovation and market development to deliver transformative educational play experiences worldwide. Since assuming the role in January 2023, he has championed strategic growth in education markets, reinforcing The Lego Group’s mission to nurture creativity and learning.
Victor has a Master’s degree in Business Engineering from the University of Twente and completed telecom strategy at INSEAD. His career includes senior leadership roles within LEGO such as Regional President Western Europe and EVP EMEA Market Groups, as well as prior positions at Amazon and Nokia, strengthening his cross-industry expertise.
Jesper Andersen has served as Chief Financial Officer since October 2020, steering The Lego Group’s financial strategy, global value creation, and governance. He is responsible for ensuring sustainable financial operations and aligning finance with the company’s growth and social impact objectives.
Jesper holds a Master’s in Accounting and Finance from Aarhus University. His previous positions include CFO at Upfield and Beiersdorf, along with senior finance leadership roles at Colgate Palmolive across various regions. He brings over two decades of multinational finance experience to the The Lego Group management team.
Loren Shuster leads the People, Places & Culture division, spanning HR, brand communications, workplace experience, and social responsibility initiatives. He is dedicated to evolving an inclusive company culture that empowers talent and aligns with The Lego Group’s founding values and mission.
Loren’s background is marked by executive roles in sales, marketing, HR, and general management across diverse industries and geographies. He holds an Executive Masters in Consulting and Coaching for Change from INSEAD and an MBA from the same institution. He has held senior leadership positions at Google, Nokia, Singtel, and Viacom.
Julia Goldin oversees LEGO’s global product development, marketing, partnerships, and creative agency operations. She leads a team of 1,800 in promoting product innovation, diversity, and creativity to inspire future generations of builders.
Julia holds an MBA from the University of Chicago and a BS in Communication from University of Illinois Urbana-Champaign. Before joining LEGO as CMO in 2015, she held senior marketing roles at Revlon and Coca-Cola Japan, accumulating significant expertise in global brand strategy and creative leadership.
Frederic Lehmann leads the Western Europe business unit, managing a €3 billion portfolio and serving as Co-Chair of the European Toy Industry organization. He champions strategic innovation, regional market growth, and team inclusivity, fostering business success throughout Western Europe.
Frederic studied at IMD and ESIAE and brings a background in marketing and general management. Prior to joining LEGO, he held senior posts at GlaxoSmithKline in consumer healthcare, renowned for motivating teams and delivering strategic results through authentic leadership.
Nelleke Van Der Puil leads LEGO’s sustainable materials strategy, driving initiatives to reduce oil-based components and innovate eco-friendly solutions for LEGO bricks. Her work is central to maintaining quality and supporting the company’s ambitious sustainability goals.
Nelleke obtained her PhD in Chemical Engineering from Delft University of Technology and has more than 15 years of industrial experience in catalysis and chemical engineering. She previously served in VP roles at Avantium Technologies before her tenure at LEGO.
Carol Soriano manages LEGO’s global marketing planning and media performance, executing integrated campaigns and championing brand visibility across markets. She specializes in adopting new technologies and elevating corporate perception to support LEGO’s worldwide marketing objectives.
Carol’s marketing career spans senior roles at Microsoft and Nokia. She has completed executive education courses at Harvard Business School and INSEAD and holds a BS in Management from Ateneo de Manila University, underpinning her strategy and leadership acumen.
Sylvain Munnier oversees LEGO operations in France, Spain, and Portugal, leading the regional team to strengthen market presence, B2B relations, and direct-to-consumer sales. His leadership has been vital for building partnerships and driving business growth in Western Europe.
Sylvain is an alumnus of the Center for Creative Leadership and ICN-Institut Commercial de Nancy. His prior experience includes general management roles at Dorel Juvenile and Mars. He is recognized for his participative leadership style and expertise in strategic business development.
The The Lego Group leadership team reflects a robust company structure anchored by the CEO and executive leaders across operations, finance, product innovation, marketing, HR, and sustainability. Their diverse backgrounds, global perspectives, and collaborative approach ensure that The Lego Group remains at the forefront of the toy industry. The group’s cohesive management style and forward-thinking strategies continue to foster the brand’s position as an industry leader and trusted partner for families and educational institutions worldwide.
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