COMPANY INFO
Latii, Inc. is a privately held company founded in 2022 by Santiago Bueno, Alejandro Roldán, and Juan Pascual, headquartered in New York, NY, with 4 employees. It operates in the Business/Productivity Software industry, developing a cloud-based supply chain platform that sources technology for construction precision parts, providing a cross-border construction-materials marketplace with features like project reviews, free quotes, and document management to enhance quality and efficiency.
Latii, Inc. is a privately held company headquartered in New York, NY, that develops a cloud-based supply chain platform for precision construction materials. Founded in 2022, Latii, Inc. connects architects, dealers, and homeowners with high-quality, competitively-priced construction materials from around the world, streamlining project reviews, documentation, and procurement to boost efficiency in the cross-border building industry.
Latii, Inc.’s leadership team combines deep expertise in finance, engineering, operations, and digital transformation, propelling the company’s mission to modernize the construction materials marketplace. With founders seasoned in scaling startups, overseeing large transactions, and pioneering sustainable infrastructure, alongside specialists in tech, design, and partnerships, the Latii, Inc. executives guide the organization’s growth, product innovation, and expansion into the U.S. and global markets.
As Co-Founder & CEO, Santiago Bueno leads Latii, Inc. in revolutionizing the supply chain for window, door, and construction products, especially for premium market segments. Santiago has been instrumental in simplifying specification processes, delivering quality assurance, and offering customers access to top-tier, affordable materials globally. His leadership has enabled Latii, Inc. to empower U.S. clients with agile, high-value sourcing from Latin America, Europe, and Africa, driving growth and supply chain flexibility in the $1.7 trillion construction sector.
Santiago brings over 12 years of global financial and corporate development experience, having managed 20 deals exceeding $5.1 billion. Previously, he served as CFO at Tul, where he led $181 million in fundraising and scaling initiatives. His strategic roles at Give and Go Prepared Foods and Northland Power Inc. establish his expertise in advisement and operations. Santiago holds an MBA with honors from The Wharton School, a Bachelor of Commerce from Dalhousie University, and is a Chartered Professional Accountant.
Juan Pascual Orero, Co-Founder & COO, manages operations and spearheads strategic projects at Latii, Inc. He applies his engineering and management acumen to optimize the company’s supply chain and oversee the successful execution of both infrastructure and construction projects. Juan’s technical leadership and dedication to sustainability are driving forces behind Latii, Inc.'s operational excellence.
Juan holds dual Bachelor's and Master's degrees in Civil Engineering from Universidad Politécnica de Madrid, an MEng from Illinois Institute of Technology, and an MBA from MIT Sloan School of Management. His career includes roles as Product Manager at Fieldwire, Summer Associate at Bain & Company, and extensive experience in engineering, construction, and sustainability initiatives, demonstrating a versatile approach bridging industry and innovation.
Luca Borghi serves as Chief of Staff at Latii, Inc., where he focuses on company growth, strategic initiatives, and fostering relationships with venture capital. Luca supports executive planning and growth strategies, expanding supply chain options while ensuring high efficiency and quality standards across company operations.
Luca earned a Master of Science in Finance from USI Università della Svizzera italiana and Universität St. Gallen. His previous work includes managing corporate strategy and acquisitions at Give and Go Prepared Foods, investment roles at GreenDev Inc., and financial analysis at Northland Power Inc. and Deloitte, equipping him with extensive experience in finance and business strategy.
Rodrigo Aguilar Couttolenc oversees engineering, production, supply chain, and quality at Latii, Inc., ensuring efficient operations and profitability. He is recognized for strategic planning, project management, and instilling process design excellence, supporting the company’s growth through operational expertise and innovative methodologies.
Rodrigo holds a Bachelor's degree in Industrial Engineering from Universidad Anáhuac and has more than 11 years of leadership experience at IASA México / Grupo Carso. His operational background is further strengthened by his role as Founding Associate & Vice President at Fundación Vuela, and proficiency in implementing OKR methodology and quality management systems.
Andrew R. Haas leads architectural partnerships for Latii, Inc., advancing automation, digital collaboration, and AI-driven optimization across the company’s product offerings. He works with leading architectural firms to accelerate smart manufacturing adoption and elevate digital transformation in construction materials sourcing.
Andrew has a Master of Architecture from the Architectural Association and a Bachelor of Science in Architecture from the University of Minnesota. He boasts experience in computational design at prestigious firms such as Bjarke Ingels Group, KPF, and Zaha Hadid Architects, and regularly lends his expertise as a visiting instructor and adjunct professor in academia.
Yiran Li, as Product Manager, spearheads the research, design, and development of Latii, Inc.’s software products. She formulates product strategy and advises on financing, directly influencing the company’s technological direction and market competitiveness.
Yiran holds an International Bachelor of Business Administration in Finance from York University’s Schulich School of Business, with an academic exchange at Singapore Management University. Her background includes corporate development at Nexus Renewables Inc., co-founding and leading software at Peak Power Inc., and project financing at SunEdison, blending technical and business strengths.
Florencia Andres is a Full Stack Engineer at Latii, Inc., specializing in frontend development and app design with a focus on modern tech stacks and AI-powered features. She coordinates solution development, ongoing platform maintenance, and system optimization within the development team.
Florencia studied Informatics at UTN INSPT and has held roles as a web programming mentor and frontend engineer at Frubana, as well as positions at Mercado Libre and IBM. She is certified in Scrum Foundation and IBM Blockchain Foundation, and frequently teaches web development and design thinking methodologies.
Latii, Inc.'s leadership team draws on diverse backgrounds in finance, engineering, technology, and supply chain management to drive the company’s vision forward. The founders’ startup experience, combined with leaders in product, digitalization, and operations, position the company for continued innovation and market penetration. Their management structure encourages cross-functional collaboration, strategic growth, and an unrelenting focus on delivering value to the construction and architectural industries.
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