LOCATION
LASSO, officially known as LASSO, was founded in 2014 and is recognized as an innovator in the Business/Productivity Software industry. Established by Clay Sifford and headquartered in Nashville, Tennessee, LASSO employs approximately 200 people. The company specializes in project and workforce management software designed specifically for the live events and entertainment industry. Its platform empowers event companies to efficiently manage mobile and contingent event staff, offering an integrated suite of tools spanning electronic onboarding, crew scheduling, communication, time-tracking, and travel logistics.
LASSO has built a strategic footprint that supports its rapid growth and commitment to serving the dynamic needs of the global events sector. The company’s primary headquarters is in Nashville, a central hub for live entertainment, enabling direct engagement with the industry’s leaders and innovators. With additional significant office locations in Atlanta and Charleston, LASSO's expansion strategy emphasizes both regional support and robust technology development, fostering collaboration across operational, R&D, and customer-facing teams.
The main LASSO headquarters is located at 10 Burton Hills Blvd Suite 400, Nashville, TN 37215. This hub is not only the company’s primary location but also central to its identity, facilitating close ties to the heart of the live events and entertainment industry. The Nashville facility houses executive leadership, corporate functions, and serves as the core for LASSO's innovative initiatives.
LASSO's office at 3460 Preston Ridge Road, Suite 100, Alpharetta, GA 30005 supports regional operations and is key to managing event company relationships throughout the Southeast. This location drives localized client support, operational coordination, and outreach, serving as an important extension of the LASSO brand.
The Charleston office, located at 997 Morrison Drive, Suite 200, Charleston, SC 29403, operates as LASSO’s dedicated R&D Center. Leading the company’s advancements in software engineering, product development, quality assurance, and data science, this location—under guidance from the Chief Technology Officer—accelerates product enhancements and drives innovation across LASSO’s platform.
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