COMPANY INFO
LASSO, officially known as LASSO, was founded in 2014 and is headquartered in Nashville, Tennessee. The company was founded by Clay Sifford and has approximately 200 employees. It operates in the Business/Productivity Software industry, providing project and workforce management software tailored for the live events and entertainment industry. LASSO's platform helps manage mobile and contingent event staff through features like electronic onboarding, crew scheduling, communication, time-tracking, and travel management, enabling event companies to efficiently manage their on-demand workforce.
LASSO, officially known as LASSO, was founded in 2014 and is headquartered in Nashville, Tennessee. The company was founded by Clay Sifford and employs approximately 200 people. Operating within the Business/Productivity Software industry, LASSO provides project and workforce management solutions specifically designed for the live events and entertainment sector. Its platform streamlines the management of mobile and contingent event staff by offering advanced features like electronic onboarding, crew scheduling, real-time communication, time-tracking, and travel management to help event organizations efficiently coordinate their on-demand workforce.
LASSO has demonstrated a strong funding trajectory since its inception, clearly reflecting a strategic approach to scaling its solutions in the events industry and beyond. The company has raised a total of $22.1 million over 7 funding rounds. Key milestones include early-stage seed rounds that laid the foundation for product development and operational growth, significant Series A rounds for market expansion and platform enhancement, and a recent Series B round geared toward further growth and expansion. Notably, LASSO’s funding strategy involves targeted venture capital partnerships, most prominently with McCarthy Capital, to fuel innovation and facilitate scalable business growth. The funding journey highlights the company's commitment to expanding its market presence and continually evolving its platform to meet the complex needs of the live events industry.
This Series B round was raised to support LASSO’s continued growth and market expansion, enabling further development of its workforce management platform and the scaling of its operations in the live events ecosystem.
This Series A round provided critical funds for product development and scaling the company’s business, allowing LASSO to enhance its features and expand its reach within the events and entertainment sector.
Led by McCarthy Capital, this Series A round fueled LASSO’s market expansion and product enhancement initiatives, setting the stage for broader adoption among larger event companies and industry leaders.
This seed round supported the company’s initial launch and early product development, giving LASSO the resources needed to refine its core platform.
This infusion of seed funding was directed toward accelerating product development and establishing a robust operational foundation.
This round enabled early stage development, supporting the foundational buildout of LASSO’s proprietary technology.
The initial seed funding facilitated company formation and early operations, paving the way for LASSO’s entry into the business software market.
McCarthy Capital is a leading private equity firm that specializes in partnering with high-growth businesses through minority equity investments and growth capital. As the lead investor in LASSO’s $8.25 million Series A round, McCarthy Capital provided vital venture capital that empowered LASSO to significantly expand its market footprint and accelerate the development of its workforce management solutions. Their involvement underscores confidence in LASSO’s vision and growth strategy.
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