COMPANY INFO
InventWood is a materials science company founded in 2016 by materials engineer Liangbing Hu. It has about 21 employees and is headquartered in Frederick, Maryland. The company operates in the wood/hard products industry and develops engineered wood products under the trade name Superwood, which is stronger than steel and environmentally sustainable. InventWood focuses on producing high-performance, cost-effective wood materials that improve thermal energy efficiency and support carbon-negative construction, with commercial production starting in mid-2025. The company's website is https://inventwood.com/.
InventWood is a materials science company revolutionizing construction with its engineered wood product SUPERWOOD—offering strength greater than steel and a dramatically reduced carbon footprint. Headquartered in Frederick, Maryland with commercial production slated for 2025, InventWood is driving innovation in high-performance, sustainable wood materials for carbon-negative building.
The InventWood leadership team is composed of seasoned executives, scientists, and industry veterans who collectively bring expertise in materials engineering, commercialization, finance, and talent management. Their diverse backgrounds—spanning world-renowned corporations, leading startups, and major academic institutions—have shaped a dynamic management team that is propelling InventWood’s growth, reinforcing its commitment to sustainability, and expanding the impact of its transformative wood products.
Tyler Huggins, CEO since August 2024, has steered InventWood through its pivotal $8M Series A funding and driven the commercial launch of SUPERWOOD in early 2025, resulting in 150% year-over-year growth in customer adoption. His leadership is credited with fostering strategic investor relationships and accelerating InventWood’s transition from R&D to large-scale market operations.
Huggins holds an MBA from Harvard Business School and a BS in Materials Science from Stanford University. Before joining InventWood, he was VP of Strategy at CleanFiber, scaling the business to $100M in revenue, and previously led M&A at US Dynamics, demonstrating a track record of operational growth in the building materials sector.
Jonathan Strimling, appointed President in April 2025, is spearheading the commercialization of SUPERWOOD and forging partnerships with top US homebuilders, with projections set to generate $50M in annual recurring revenue by 2026. He brings acute operational focus and deep market insight, instrumental in establishing InventWood as a preferred supplier in the construction sector.
He holds MS degrees in Mechanical Engineering and Management from MIT Sloan. Strimling’s career includes founding and chairing US Dynamics for 19 years, serving as CEO & Chairman at CleanFiber for over a decade, and leading SharpSpring (NASDAQ: SHSP) as CEO, making him a proven leader in the advanced materials and technology space.
Allan Bradshaw has been InventWood’s COO since March 2022, optimizing supply chain and manufacturing processes to reduce lead times by 40% and triple production capacity. Bradshaw’s process-driven approach has enabled rapid scaling as the company transitions to commercial manufacturing.
He earned a BS in Industrial Engineering from Georgia Tech and previously held operational leadership roles as Operations Director at Weyerhaeuser and Plant Manager at Georgia-Pacific, where he was responsible for multi-site operations and efficiency initiatives.
Liangbing Hu, co-founder and CTO since 2018, spearheaded development of InventWood’s breakthrough wood-to-wood nanostructure technology, yielding SUPERWOOD’s 15x strength-to-weight advantage. Under his leadership, InventWood has built a significant IP portfolio and set new benchmarks for performance in engineered wood materials.
Hu holds a PhD in Materials Science from the University of Maryland, where he served as a Professor and led pioneering research in nanocellulose engineering. With over 50 publications and patents, he is globally recognized for innovation in sustainable materials science.
Josh Cable, CFA serves as Chief Product Officer, driving the product roadmap for SUPERWOOD, securing more than 10 key patents, and leading pilot projects with major construction partners resulting in $5M in pilot revenue. Cable’s technical and commercial acumen underpins InventWood’s rapid market traction and strong customer engagement.
He earned a BS in Finance from University of Michigan and is a CFA charterholder. Cable’s career includes co-founding and scaling two building materials startups and serving as Engagement Manager at McKinsey & Co, giving him broad expertise in product innovation and go-to-market execution.
Samantha Lee joined as CFO in February 2025, implementing robust financial controls and forecasting models that increased budget accuracy by 95% and played a key role in the Series A fundraise. Lee’s analytical rigor and finance leadership support InventWood’s sustained growth and efficient capital management.
She holds a CPA and an MBA from Wharton. Previously, Lee was VP of Finance at CleanFiber and Senior Manager in Deloitte’s Technology Practice, bringing a blend of startup and large-firm financial expertise to InventWood.
Carlos Moreno, CMO since June 2023, launched InventWood’s first major branding campaign, boosting brand awareness by 300% and securing high-profile media partnerships that have elevated the company’s public profile. Moreno’s work is central to establishing InventWood’s credibility as a sustainability leader.
Moreno has an MA in Marketing from Columbia Business School. He led global marketing at GreenBuild Technologies and previously served as Director at Ogilvy, with a focus on cleantech and construction sector marketing.
Emily Zhang joined as Chief People Officer in May 2024, where she built InventWood’s HR infrastructure, expanded headcount from 20 to 80, and launched a formal leadership development program. Her initiatives have supported the company’s rapid scale-up while maintaining a strong culture.
Zhang holds an MA in Organizational Psychology from NYU and has significant HR experience, previously serving as Head of Talent at EcoFab and Senior HR Business Partner at Nike.
Dr. Raj Patel, Vice President of Research & Development since January 2023, grew the R&D team and secured two foundational nanostructure patents, pushing the performance envelope of SUPERWOOD. Dr. Patel’s direction keeps InventWood on the front edge of innovation in advanced wood materials.
He has a PhD in Polymer Science from MIT. Dr. Patel previously led R&D at NanoMaterials Inc and served as Research Fellow at Dow Chemical, with broad experience in high-tech material development.
Michelle Torres was appointed General Counsel in March 2025 and has since established InventWood’s legal framework, handling intellectual property filings and leading legal due diligence during the Series A raise. Her legal oversight ensures InventWood’s interests are safeguarded in a dynamic IP landscape.
Torres holds a JD from Stanford Law School. Before InventWood, she worked as Corporate Attorney at Fenwick & West and Counsel at CleanFiber, bringing significant startup and tech sector expertise.
InventWood’s management team blends deep industry knowledge, world-class scientific talent, and high-growth startup experience, forming a leadership group adept at scaling breakthrough innovation for sustainable construction. This structure is anchored by clear division of roles—CEO leadership, operational and financial stewardship, technical innovation, and commercial execution—enabling InventWood to remain agile while executing an ambitious growth and commercialization agenda. The company’s founders, including Liangbing Hu, have set a strong innovation-focused foundation that empowers each executive to drive InventWood’s mission forward.
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