COMPANY INFO
Instacart, officially known as Maplebear Inc., was founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo. The company operates in the retail industry, specializing in grocery delivery services, with approximately 3,265 employees as of 2024. Its website is instacart.com. Instacart provides an online platform that allows customers to order groceries and other goods from local retailers, which are then picked, packed, and delivered by personal shoppers within a designated timeframe. The company serves customers across the United States and Canada, partnering with over 1,800 retailers and covering more than 100,000 grocery stores.
Maplebear Inc. (doing business as Instacart) is a leading retail and e-commerce company specializing in grocery delivery, founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo. Instacart’s platform connects customers with local grocers and employs personal shoppers to deliver groceries and household essentials quickly and conveniently across the United States and Canada.
The Instacart leadership team brings deep expertise from global technology, retail, and consumer sectors. Comprised of seasoned executives from companies such as Facebook, Uber, Apple, and Goldman Sachs, the Instacart management team drives innovation, operational efficiency, and market expansion. The Instacart founders and executive leaders are instrumental in shaping its trajectory, while their combined backgrounds in technology, finance, marketing, and operations ensure the company’s continuous growth and adaptability in the competitive grocery delivery landscape.
Fidji Simo is responsible for steering Instacart's strategic vision and overseeing operational execution, prioritizing enhancements to customer experience and market expansion. Under her leadership, Instacart has driven growth and innovation, positioning the company as a powerhouse in online grocery delivery while launching key initiatives to adapt the platform to evolving consumer needs.
Fidji brings a wealth of experience from her tenure at Facebook, where she held roles such as Head of the Facebook App and Vice President of Video, Games, and Monetization. Prior to Facebook, she was at eBay driving strategic initiatives. Fidji holds a Master of Science in Management from HEC Paris and a Master's in Business from UCLA Anderson School of Management.
Asha Sharma oversees Instacart's operations and leads strategic initiatives designed to accelerate efficiency and foster a culture of innovation throughout the organization. Her impact can be seen in streamlined processes and new programs that drive the company's operational excellence and adaptability.
Asha's executive background includes senior positions at Meta, Porch Group, and Microsoft, and she sits on the boards of AppLovin and Coupang. She graduated from The Carlson School of Management at the University of Minnesota with a BS in Business, bringing operational rigor and industry insight to the Instacart management team.
Nick Giovanni leads Instacart’s financial strategy and manages the organization’s fiscal operations, ensuring stability and supporting long-term growth. His stewardship of the company's finances has been essential to Instacart’s transition to public markets and ongoing expansion.
Nick previously held significant roles at Goldman Sachs, including Head of the Global Technology, Media, and Telecom Group. He is an alumnus of Pinewood School and the University of California, Berkeley, and brings a strategic financial perspective to Instacart leadership.
Anirban Kundu oversees Instacart’s technology roadmap, driving product innovation and improvements across the digital shopping experience. He is instrumental in ensuring that Instacart’s technology scales with the company's ambitious growth and operational demands.
Anirban’s previous roles include Vice President of Engineering at Uber Delivery, SVP Product & Engineering at Postmates, and CTO at Evernote. His engineering expertise is underpinned by a BS in Computer Science from UC San Diego and an MS in Computer Science from Santa Clara University.
Daniel Danker drives Instacart’s product vision and oversees end-to-end development, focusing on innovative customer and shopper experiences. Daniel’s leadership has contributed to significant enhancements in the platform’s usability and fulfillment efficiency.
Prior to joining Instacart executives, Daniel held senior product roles at Uber Eats, Facebook, and Shazam. He holds a degree in Mass Communications from the University of California, Berkeley, and brings a customer-centric approach to product management.
Laura Jones heads Instacart’s marketing organization, shaping brand strategy, growth campaigns, and overall creative direction. She has led transformative brand initiatives, identity refreshes, and award-winning campaigns that have elevated the Instacart brand in a crowded marketplace.
Laura’s career includes leadership roles at Uber and Google, honing her expertise in marketing innovation and product positioning. She holds an MBA from Stanford University and a BA from Dartmouth College.
Lisa Blackwood-Kapral leads Instacart’s accounting and finance operations, focusing on efficiency, public company readiness, and financial compliance. Her processes and controls have prepared Instacart for financial rigor necessary for a public company environment.
Lisa brings over 25 years of experience in finance, having served as Chief Accounting Officer at Lyft, and in senior roles at Shutterfly and Best Buy. She holds a Bachelor's in Accounting from University of Minnesota Duluth and is a Certified Public Accountant (CPA).
Christina Hall drives Instacart’s human resources strategy, focusing on talent acquisition, employee engagement, and organizational development for a thriving company culture. Her efforts support both employee satisfaction and effective growth as the company scales.
With more than 25 years of experience, Christina previously held senior HR roles at LinkedIn, Facebook, and Intuit. She holds a BA in Political Science and History from Stanford and a JD from University of California, College of the Law, San Francisco.
Chris Rogers oversees business development, driving expansion and managing strategic partnerships that are key to Instacart’s retail operations. His leadership has supported growth across new markets and strengthened relationships with strategic partners.
Chris was formerly Managing Director of Apple Canada and Head of Carrier Channel at Apple. He currently serves on the Board of Directors at the Ad Council, extending his influence beyond Instacart’s executive team.
Apoorva Mehta co-founded Instacart, crafting the original vision for the company and driving innovation in fulfillment and delivery logistics. His leadership as CEO until 2021 and later as Chairman established the strategic and operational foundation of the business.
Apoorva holds a degree in Electrical Engineering from the University of Waterloo and worked at Amazon before founding Instacart. His experiences and vision have been central to the company’s development and culture.
The Instacart leadership team blends deep operational expertise with innovation across technology, marketing, finance, and retail. This management structure supports agile decision-making and continuous improvement. With its founders and a dynamic group of seasoned executives, Instacart’s executive team is well positioned to drive the company’s ongoing growth and industry leadership.
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