COMPANY INFO
Incentify is a privately held financial software company founded in 2012 by Brett Markinson. Headquartered in El Segundo, California, it has around 30 employees and operates a cloud-based tax credit and incentive platform that helps companies optimize and manage tax incentives with secure, customizable workflows. The company's platform supports compliance, audit response, and portfolio growth for organizations with significant tax considerations. Its website is https://www.incentify.com/.
Incentify is a financial software company founded in 2012 by Brett Markinson. Headquartered in El Segundo, California, Incentify operates within the financial technology sector and employs roughly 30 people. The company delivers a cloud-based tax credit and incentive management platform designed to help organizations discover, optimize, and manage tax incentives securely. With tools supporting compliance, audit response, and portfolio growth, Incentify serves businesses with significant tax considerations, enhancing their ability to maximize savings and streamline complex incentive workflows.
Incentify funding history demonstrates a strategic approach to growth and technological advancement within the tax incentive management industry. To date, Incentify has raised a total of $13.8 million across two Series A funding rounds. The company's funding has enabled it to accelerate its development of AI-powered capabilities, expand proprietary data offerings, and foster strategic partnerships. Notable milestones include the most recent $9.5 million Series A round in April 2025, aimed at furthering AI infrastructure and go-to-market expansion. With a selective approach to venture capital, Incentify continues to attract reputable investors focused on fintech innovation.
This most recent Series A round was led by Innovent Capital Group, with participation from Ryan LLC and Gary Gilbert. The funds are targeted toward accelerating the growth of Incentify’s AI-powered platform, expanding proprietary data capabilities, forming strategic partnerships, and advancing go-to-market strategies in sales and marketing.
The initial Series A round was led by Ryan. Funding from this round supported early-stage development and the official launch of the Incentify platform, enabling the company to establish a strong market presence and begin scaling its technology and operations.
Innovent Capital Group led the most recent Incentify funding round. They played a significant role in providing capital for AI-driven expansion, data acquisition, and platform growth, bringing expertise in scaling financial technology startups.
Ryan LLC has been a key investor through both funding rounds. They led the initial Series A investment in 2020 and participated again in 2025. Ryan’s ongoing involvement demonstrates their commitment to Incentify’s mission and growth as a leader in tax credit optimization.
As an individual investor, Gary Gilbert participated in the 2025 Series A round, supporting Incentify’s innovation and market expansion initiatives.
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