COMPANY INFO
Incentify is a privately held financial software company founded in 2012 by Brett Markinson. Headquartered in El Segundo, California, it has around 30 employees and operates a cloud-based tax credit and incentive platform that helps companies optimize and manage tax incentives with secure, customizable workflows. The company's platform supports compliance, audit response, and portfolio growth for organizations with significant tax considerations. Its website is https://www.incentify.com/.
Incentify is a privately held financial software company founded in 2012 and headquartered in El Segundo, California. The company operates a cloud-based tax credit and incentive platform, enabling organizations to optimize tax incentives, ensure compliance, and fuel portfolio growth across multiple industries.
The Incentify leadership team brings proven expertise in financial software, cloud technology, enterprise sales, product strategy, and scalable SaaS innovation. Their backgrounds span entrepreneurship, consulting, technology development, and business growth, with each executive driving key initiatives that contribute to Incentify’s momentum in the tax incentive management space. As part of the Incentify management team, their collective vision ensures the company continues to deliver measurable value to clients and communities while advancing its platform’s capabilities.
As CEO and Director of Incentify, Laurence Sotsky heads the company’s strategy for revolutionizing how organizations manage tax credits and incentives. Under Laurence’s leadership, Incentify has administered over $42 billion in credits and incentives, helping generate 264,000 jobs, $10 billion in local business revenue, and considerable progress in sustainability and affordable housing. He is instrumental in steering innovation, scaling company operations, and forming crucial strategic partnerships, making “Laurence Sotsky CEO” synonymous with industry transformation.
Laurence holds a BA in Economics and Chemistry from Claremont McKenna College. His career spans entrepreneurship as the founder of Hopscotch Inc. and Wilshire Axon, and early strategy consulting roles at Deloitte and Accenture. Laurence’s expertise in AI, SaaS, and business leadership underpins his success in fundraising and executing company exits.
As CTO, Nick Namikas leads Incentify’s product and technology divisions, ensuring world-class execution across its enterprise cloud tax credit and incentive platform. Nick’s innovations in SaaS applications and cloud technology are central to optimizing tax credit management for Incentify’s clients, establishing him as a cornerstone of the Incentify executives team.
Nick previously co-founded CitizenGlobal and SendUs, where he led award-winning cloud-based video submission tech. He holds both BS and BA degrees from UC Santa Barbara, and is recognized as a named inventor on several patents. Nick’s industry expertise encompasses SaaS, cloud solutions, and public/private sector tech innovation.
Daniel Cox serves as CFO, responsible for overseeing all financial functions, including legal, HR, investor relations, business development, and operations. Daniel champions financial performance, leads successful capital raises, and forges strategic partnerships, helping drive Incentify growth and stability.
He holds a degree in Business and Finance from the University of Tennessee, Knoxville. Daniel’s prior experience spans strategic finance management at RevolutionCredit, portfolio management at Morgan Stanley, and financial consulting for startups—demonstrating his deep financial acumen and management expertise.
Laurence Barral is Chief Product Officer and Interim Chief Marketing Officer, directing the development and execution of product strategy, user experience, and marketing for Incentify. Laurence has been instrumental in driving scalable growth and fostering innovation across the company’s technology platform, playing a key role in Incentify management team achievements.
She earned two Master II degrees: Economics from Université Paris Nanterre, and Human Resources from Université catholique de l'Ouest. Her prior roles include product leadership positions at InStride and Cornerstone OnDemand, with a strong track record in go-to-market strategy and cross-functional leadership.
Manjula Sehgal leads technical program management as Technical Director at The Online Incentives Exchange (OIX), an Incentify affiliate. She oversees development and implementation of the real-time trading engine, cloud-based SaaS, and manages both onshore and offshore technical teams—integral to advancing Incentify’s technology leadership.
Manjula holds a Master’s in Computer Science from New Jersey Institute of Technology. With over 15 years’ experience, she has worked at Morgan Stanley, Verizon, and Intelix, building expertise in application development, cloud adoption, Agile methodologies, and software configuration management.
As Director of Sales, Nick Nourigat drives customer engagement and sales growth, expanding Incentify’s platform within the enterprise, advisory, and franchise sectors. He is recognized for building scalable sales strategies and elevating client relationships at Incentify.
Nick holds a Bachelor of Science in Communications and Marketing from Portland State University. He brings experience from consulting with Leadout and sales leadership at Avalara and Viewpoint, with a demonstrated history in SaaS sales and enterprise client management.
Dan Cooperman is focused on Sales & Business Development, playing a vital role in customer advocacy, pipeline management, and revenue generation. Dan’s leadership and team-building skills have been pivotal in driving business growth and strategic deal execution for Incentify.
Dan studied Anthropology at the University of Vermont. Previously, he held senior sales roles at Orbital Insight, Hopscotch, Gehry Technologies, and ConvergEx Group, gaining extensive experience in software sales and BD leadership.
Ethan Fung specializes in modern web technologies, serving as Web Application Developer at Incentify. He contributes to designing scalable, high-performance web applications critical to Incentify’s product suite.
Ethan earned a BA in Sociology from Boston University and completed advanced software engineering immersion at Hack Reactor. His background includes full-stack development roles and software engineering instruction.
As Senior Front-End Engineer, Eduardo leads UI design and front-end development, using React and TypeScript to deliver exceptional user experiences. He also mentors junior engineers within the Incentify team.
Eduardo holds a Computer Science degree from Pontifícia Universidade Católica do Rio Grande do Sul and studied at the University of Warwick. He has extensive experience in front-end development, UI/UX, and mentoring in both startup and enterprise settings.
Michel Alexandre G. G. Do Carmo works on front-end projects using React, TypeScript, and Tailwind, focusing on building sustainable and maintainable applications for Incentify clients.
Michel has worked with X-Team and Rock Content and has deep expertise in React, Vue.js, Node.js, and UI/UX. He has contributed to multiple digital marketing and enterprise tech projects, underpinning the quality and agility of Incentify’s engineering team.
The Incentify leadership group is a blend of experienced founders, visionary executives, and highly-skilled technologists who ensure strong company structure and innovative progress. With a collaborative approach anchored in product innovation, financial strategy, and client success, the Incentify management team drives the company’s continued growth and impact across the financial software industry.
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