COMPANY INFO
The actual company name is impact.com. It was founded in 2008 by Roger Kjensrud, Todd Crawford, and Wade Crang. The company has approximately 455 employees as of the end of 2023. Its website is impact.com, and it operates in the marketing intelligence and affiliate marketing solutions industry. impact.com provides an integrated suite of marketing technology products including marketing intelligence, ad fraud detection, partner relationship, and affiliate marketing solutions, enabling businesses to discover, contract, engage, and track partners effectively. The company serves clients such as HSBC, Microsoft, Lenovo, Levis, Uber, and Adidas.
IMPACT is a leading company in the Information Technology & Services industry, founded in 1997 by Per Pettersen, Roger Kjensrud, Todd Crawford, and Wade Crang. Headquartered in San Francisco, California, IMPACT employs approximately 2,919 people and offers a comprehensive suite of marketing intelligence and affiliate marketing solutions. The company’s platform empowers businesses to manage partnerships effectively with tools for ad fraud detection, marketing intelligence, and partner relationship management. With a client portfolio that includes industry giants such as HSBC, Microsoft, Lenovo, Levi's, Uber, and Adidas, IMPACT continues to be a major player in the marketing technology landscape.
IMPACT's funding journey has been marked by strategic investments and a clear growth trajectory. To date, IMPACT has raised a total of $19.8M across three funding rounds, demonstrating a balanced approach to scaling—initially focusing on product development and platform launch, and more recently, targeting expansion into high-value sectors such as financial services, healthcare, and infrastructure. Key rounds have supported both the development of the core API security collaboration platform and the drive to increase IMPACT's sales, marketing, and product development reach. The company's funding strategy is characterized by securing backing from top venture capital firms and targeted partners that add considerable value beyond capital.
This Series A round was led by Madrona Ventures and was aimed at expanding IMPACT’s footprint into financial services, healthcare, and infrastructure. The funds are being used to strengthen strategic partnerships and scale up sales, marketing, and product teams to accelerate enterprise adoption.
The Seed round helped IMPACT launch its API security collaboration platform. Funding from this round focused on initial development and product-market fit, setting the foundation for the company’s growth and technological advancements.
As the lead investor in IMPACT’s Series A round, Madrona Venture Group brings deep expertise in scaling enterprise software companies. Their involvement underscores their confidence in IMPACT’s market opportunity and growth potential.
CRV participated in IMPACT’s Seed round, providing early support and guidance which was crucial for the initial buildout and market entry of the API security collaboration platform.
Haystack Management Company was also an early investor, contributing to the Seed round. Their investment supported initial product development and helped accelerate IMPACT’s journey to product-market validation.
Another key participant in the Seed round, 8-Bit Capital offered both capital and industry expertise, further accelerating IMPACT’s platform development and go-to-market efforts.
Investing at the Seed stage, O'Reilly AlphaTech Ventures brought strategic insights and access to technology networks, aiding in accelerating IMPACT’s R&D capabilities.
Mango Capital contributed to the Seed round, providing early-stage capital and helping IMPACT navigate its formative growth stages.
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