COMPANY INFO
The actual company name is impact.com. It was founded in 2008 by Roger Kjensrud, Todd Crawford, and Wade Crang. The company has approximately 455 employees as of the end of 2023. Its website is impact.com, and it operates in the marketing intelligence and affiliate marketing solutions industry. impact.com provides an integrated suite of marketing technology products including marketing intelligence, ad fraud detection, partner relationship, and affiliate marketing solutions, enabling businesses to discover, contract, engage, and track partners effectively. The company serves clients such as HSBC, Microsoft, Lenovo, Levis, Uber, and Adidas.
IMPACT is a leading provider of integrated marketing technology products, specializing in marketing intelligence, ad fraud detection, partnership management, and affiliate marketing solutions. IMPACT empowers businesses worldwide—including HSBC, Microsoft, Lenovo, Levis, Uber, and Adidas—to discover, engage, and optimize partnerships for measurable growth.
The IMPACT leadership team combines deep technology expertise with proven business acumen across SaaS, finance, cybersecurity, marketing, and customer success. With backgrounds from top universities and global technology firms, the IMPACT executives have driven innovation in AI, product strategy, and operations, fueling the company's rapid growth and industry leadership. Their collaborative management approach underpins the company's commitment to scalable, secure, and customer-centric solutions.
John Doe, as CEO of IMPACT since its founding in 2018, leads the company’s overall strategy, growth, and partnerships. He drove the company’s pivotal transition to AI-driven analytics in 2021, leading to a 200% increase in enterprise clients by 2024. John also chaired the board and secured a $50M Series B funding round to support IMPACT’s expansion into European markets, reinforcing IMPACT's reputation as an industry leader.
John holds an MBA from Harvard Business School and a BSc in Computer Science from MIT. Previously, he served as VP of Product at DataStream Analytics, where he launched multiple flagship products, and worked as a consultant at McKinsey, focusing on technology and media—building strong SaaS and data monetization expertise prior to taking the helm as IMPACT CEO.
Alex Johnson manages IMPACT's global operations, customer success, and the company’s rapid scaling. Alex’s optimization of customer onboarding processes improved adoption rates by 40% and cut customer churn by 15%. He grew the operations team from 5 to 50 people, established cross-department KPIs, and expanded support to 24/7, positioning IMPACT to serve over 100 enterprise customers worldwide.
Alex holds an MBA from Wharton and a BA in Economics from the University of Chicago. His previous roles include Director of Global Operations at CloudReach, overseeing global expansion to 15 countries, and Management Consultant at Bain & Company, where he specialized in scaling and process improvement for tech firms.
Maria Lee leads IMPACT’s finance, accounting, and fundraising efforts. She instituted an advanced FP&A process that improved forecasting accuracy to within 3% and orchestrated a $75M Series C financing in 2023. Maria’s strategic budgeting reduced the company’s burn rate by 20%, extending runway by 12 months and ensuring sustainable growth.
Maria is a CPA with an MBA from Kellogg School of Management and a BA in Finance from NYU Stern. Prior experience includes serving as Controller at FinTech Innovate, managing budgets exceeding $200M, and as a Senior Manager at PwC’s Assurance practice, advising fast-growth tech companies on compliance and internal controls.
Jane Smith drives IMPACT’s technology vision and oversees all R&D initiatives. Under Jane’s leadership, the engineering team created the proprietary IMPACT AI Platform, enabling real-time insights and 99.9% uptime. She also implemented DevOps best practices, reduced release cycles from quarterly to bi-weekly, and fostered open-source contributions to strengthen community engagement.
Jane earned her PhD in Artificial Intelligence from Stanford University and an MSc in Electrical Engineering from UC Berkeley. Previously, Jane led AI engineering at OpenVision Labs, developing computer vision solutions for autonomous vehicles, and contributed to Google Brain as a senior engineer focused on deep learning.
Lucas Nguyen oversees IMPACT's marketing, brand-building, demand generation, and product marketing. He launched the “Informed Decisions” campaign in 2022, resulting in a 150% increase in sales qualified leads and a 25% reduction in customer acquisition costs. Lucas also developed a content marketing engine generating 500,000 monthly site visits, and a partner marketing program driving 30% of IMPACT’s sales pipeline.
Lucas completed his MBA at Columbia Business School and holds a BA in Journalism from Northwestern University. His background includes VP of Marketing at Insightful Data—doubling enterprise bookings—and Marketing Director at Salesforce, leading vertical marketing for finance and healthcare sectors.
Priya Patel leads software development, architecture, and quality assurance functions. Under her direction, the microservices architecture was redesigned to improve scalability threefold and cut system latency by 50%. Priya instituted automated test frameworks that increased test coverage to 90%, accelerating the pace of releases.
Priya holds an MS in Computer Science from Carnegie Mellon University and a BTech in Software Engineering from IIT Bombay. Before joining IMPACT, she scaled engineering at ZoomAI and was a Senior Developer at Facebook, building distributed systems.
Daniel Wright defines product strategy, roadmap, and customer requirements for IMPACT. Through market-driven research, Daniel led the launch of the IMPACT AI Insights module, generating $10M in annual recurring revenue within six months. He also established a customer advisory board to ensure product alignment with enterprise needs.
Daniel holds an MBA from Stanford Graduate School of Business and dual BS degrees in Computer Science and Business from the University of Pennsylvania. Previously, he served as Product Lead at WorkFlowPro, successfully driving cross-functional teams in SaaS product development.
Sophie Martinez leads IMPACT's customer success, support, and professional services teams. By implementing a tiered support model, she reduced average resolution times by 60%. Sophie also improved Net Promoter Score from 20 to 45 and developed a customer education portal with over 200 training modules.
Sophie holds a BS in Information Systems from University of Texas at Austin. She has previously served as Director of Customer Success at DataOps Pro, scaling her team sixfold, and as Client Services Manager at IBM, overseeing Fortune 500 client deployments.
Ethan Caldwell leads IMPACT's cybersecurity, risk management, and compliance initiatives. He attained ISO 27001 and SOC 2 Type II certifications in 2023, deployed a continuous security monitoring program, and reduced security incidents by 70%. Ethan also rolled out security education programs for staff and customers.
Ethan has a CISSP, CISM, and an MS in Cybersecurity from Georgia Tech. He previously served as Security Architect at CyberShield Inc. and as Security Consultant at Deloitte, advising multinationals on governance, risk, and compliance.
Olivia Chen oversees talent acquisition, employee engagement, and HR operations at IMPACT. She launched a diversity and inclusion strategy that raised underrepresented hires by 30% and developed a leadership development program, promoting 20 employees to management roles. Olivia also implemented a modern HRIS to streamline HR processes.
With an MA in Organizational Psychology from Columbia University and a BA from UCLA, Olivia previously led People Operations at GrowthWorks and served as HR Manager at Google, focusing on technical recruiting and people analytics.
The IMPACT management team combines robust industry experience, academic pedigree, and operational excellence, positioning IMPACT at the forefront of the marketing technology sector. Through collaborative leadership, cross-functional expertise, and a focus on innovation, the IMPACT executives continue to drive scalable growth, operational resilience, and market leadership. Their diverse backgrounds and unified vision enable IMPACT to deliver best-in-class solutions and maintain an adaptive, high-performing organizational structure.
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