COMPANY INFO
The actual company name is Hoka (formerly Hoka One One). It was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard. The company has around 1,215 employees and is headquartered in Goleta, California. Its website is hoka.com. Hoka operates in the sportswear and footwear industry, specializing in running shoes with a focus on maximalist cushioning for enhanced performance and comfort. The company designs and markets running shoes that provide maximum cushioning and stability, originally gaining popularity among ultramarathon runners and now serving a broad range of athletes worldwide. Hoka is a subsidiary of Deckers Brands.
Hoka is a leading sportswear and footwear brand renowned for its maximalist cushioning technology, offering enhanced performance and comfort for runners and athletes worldwide. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka has grown rapidly to become a global industry leader with a focus on innovative running shoes and apparel.
Hoka's executive team draws from deep experience across the athletic, apparel, and technology sectors, combining expertise in business strategy, product innovation, and global scaling. The Hoka management team drives the brand's continued growth through a unified vision, blending diverse industry backgrounds with a passion for performance and design excellence. The Hoka leadership approach emphasizes operational rigor, creative marketing, and product innovation, underpinned by a commitment to elevating the experience of athletes around the world.
As President, Robin Green leads Hoka with a focus on expanding the brand’s global reach and accelerating growth in the performance footwear and apparel markets. Since taking the helm in February 2024, Robin Green has spearheaded bold initiatives in brand positioning, international expansion, and strategic partnerships, enhancing Hoka’s market presence and consumer engagement.
Robin Green brings over 17 years of executive experience from Nike, previously serving as Global Vice President of Men's Running and Fitness. Her educational background includes Executive Education at Wharton, equipping her with strong leadership, business acumen, and long-term vision for brand development and organizational growth.
Kerry Van der Merwe serves as both COO and CFO, overseeing Hoka's global operations and financial strategy. She has played a crucial role in scaling the company since surpassing the $1 billion milestone, driving operational excellence and responsible financial stewardship to support Hoka's continued growth and efficiency.
With a proven track record as a C-suite executive in finance and operations, Kerry's expertise in managing complex business functions has been central to Hoka's strategic progress. Her previous senior roles across various companies provide her with a unique perspective in harmonizing operational and financial priorities to maximize overall company performance.
Christopher H. oversees global sports marketing for trail running at Hoka, designing and implementing high-impact campaigns to strengthen the brand's presence among trail runners worldwide. His initiatives have positioned Hoka as a leader in the niche trail running community, enhancing brand awareness and cultivating strategic athlete and event partnerships.
Christopher’s extensive sports marketing experience includes roles at Mizuno USA and Atlanta Track Club. He holds a Bachelor of Science from Portland State University and is recognized for his strengths in brand management, event execution, and community engagement.
Zack Paris leads product and innovation strategies for emerging brands at Deckers, including Hoka, shaping product development pipelines and fostering a culture of continuous innovation. His leadership guides Hoka’s efforts in launching new products that resonate with athletes and maintain market competitiveness.
Zack has a Bachelor of Science from California State University-Long Beach, and his background in product management and brand marketing spans several years with Deckers and Hoka. His cross-functional approach supports both creative product evolution and commercial success.
As Vice President of Global Product, Colin Ingram directs Hoka’s international product strategy and development, driving portfolio growth and advancing product quality standards. Under his guidance, Hoka has significantly expanded its offerings while maintaining a reputation for innovation and performance.
Colin’s rich industry knowledge is built on experience at New Balance as well as Hoka. A graduate of Dartmouth College, he leverages a strong foundation in footwear product management and a customer-centric approach to product design.
Ryan Hendricks is an Account Executive at Hoka, managing major accounts and contributing to sustainable sales growth throughout multiple regions. His customer-focused mindset and passion for running have helped Hoka strengthen its position in key markets and forge lasting retail partnerships.
Ryan’s career at Hoka spans over eight years, starting as a field service representative and advancing to his current executive role. He holds a Bachelor of Business Administration from Baylor University and continues to advocate for the Hoka brand within the running community.
Hoka’s leadership team brings together seasoned executives from some of the world’s most respected athletic and apparel companies. Their combined expertise covers global operations, finance, product innovation, marketing, and brand management, supporting Hoka’s long-term commercial success and industry leadership. The company operates as a subsidiary of Deckers Brands, ensuring strategic alignment with broader business objectives while nurturing a strong internal culture of innovation and performance.
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