COMPANY INFO
Gusto, Inc., formerly known as ZenPayroll, Inc., was founded in November 2011 by Joshua Reeves, Tomer London, and Edward Kim. It is a private company in the business software industry, headquartered in San Francisco, California, with approximately 2,400 employees. Gusto develops payroll, benefits, and human resource management software for businesses in the United States, providing tools for payroll processing, employee onboarding, and benefits administration including health, dental, and vision insurance enrollment. The company's website is gusto.com.
Gusto, Inc. is a leading provider of payroll, benefits, and human resource management software designed for small businesses. Founded in 2011 and based in San Francisco, Gusto streamlines payroll processing, employee onboarding, and benefits administration for over 300,000 customers across the United States.
The Gusto executives bring together deep expertise in technology, operations, product innovation, and business development to drive the company's success. With a blend of industry veterans and co-founders, the Gusto leadership team fosters a culture of innovation, inclusion, and customer-centricity—guiding the business as it grows its product offerings and expands its impact in the business software industry. The Gusto management team’s diverse backgrounds—from engineering and UX to strategic partnerships and customer experience—ensure both technical excellence and operational agility.
Scott Helmes serves as a key member of the CEO Team at Gusto, leading the company’s overarching mission to help small businesses care for their teams with modern, online payroll and HR platforms. He has overseen significant product growth and the scaling of Gusto’s market presence, driving strategic initiatives to ensure Gusto remains an industry leader in people management solutions.
Scott holds an MBA from London Business School and a BA in Telecommunications from Indiana University Bloomington. Before joining Gusto, he served in senior product and marketing roles at CareerBuilder across North America and Europe, where he advanced product development, marketing strategy, and user acquisition—building a foundation for his focus on impactful leadership at Gusto.
Edward Kim, as a co-founder and Head of Technology, leads Gusto’s technological innovation and product engineering. His vision has been integral to developing Gusto’s robust payroll and HR platform, advancing user experience and operational efficiency throughout the company’s growth.
Edward earned MS and BS degrees in Electrical Engineering from Stanford University. Prior to Gusto, he founded and led Picwing, a Y Combinator-backed company, and served as a Senior Project Engineer at Volkswagen’s Electronics Research Lab—where he contributed to pioneering navigation and voice command systems.
Tomer London is a Gusto co-founder and the driving force behind its product vision as Chief Product Officer. He has spearheaded the design and innovation of the Gusto platform, supporting over 300,000 businesses with essential payroll and HR tools—shaping the company’s trajectory with his dedication to user-focused product development.
Tomer pursued a PhD in Electrical Engineering and has a strong background in computer systems and machine learning research at Stanford University. Previously, he co-founded Vizmo, a mobile self-service technology company, and worked as a researcher at Intel and in the Israeli Air Force, bringing a breadth of technical expertise to his Gusto leadership role.
Annie Portland is a vital member of the Gusto CEO Team, championing strategic leadership and operational excellence since October 2023. Annie focuses on scaling operations and driving organization-wide growth initiatives, working closely with the Gusto management team to deliver on the company's ambitious objectives.
She holds an MBA from Harvard Business School and a BA in Government and Psychology from Dartmouth College. Annie’s previous roles include Head of Operations at Saturn and Director of Support Operations at Via, complemented by a background in product management, strategic consulting, and operational improvement.
As Chief Commercial Officer, Ritu Khanna leads Gusto’s commercial strategy and growth efforts, overseeing partnerships, monetization, and global expansion opportunities. She joined Gusto in April 2025 to drive the revenue and product mindset that position the company for continued rapid growth in the business software industry.
Ritu holds an EMBA from Ivey Business School and a BA in Economics from the University of Toronto. Her leadership experience spans senior roles at Shopify—including VP of Global Partnerships and Monetization—and PayPal, where she led financial solutions and strategic partnerships across North America.
Amy Thibodeau heads design strategy at Gusto as Chief Design Officer, focusing on building user-centric experiences that fulfill the company’s purpose to empower people at work. She oversees product design, research, and content strategy, setting new standards for UX and design within the Gusto platform.
Amy studied English and Women's Studies at the University of Northern British Columbia and brings a wealth of experience in UX and content strategy. She held notable leadership positions at Shopify and Facebook, earning industry recognition for her expertise in design systems and product content.
Andy T. shapes Gusto’s growth as Chief Strategy Officer, overseeing M&A, investments, product partnerships, and competitive intelligence. His strategic leadership has been pivotal in guiding acquisitions, launching new products, and acting as interim GM for emerging product lines.
Andy holds a Master's Degree in Management Science & Engineering from Stanford University. As Gusto’s first CFO, he built finance, business operations, and strategy teams; meanwhile, his career also includes investment banking at Goldman Sachs and executive roles with international responsibilities in Asia and China.
Ian Watson, Chief Customer Officer since March 2024, is focused on elevating customer experiences and launching new initiatives to make Gusto exceedingly customer-centric. Ian’s leadership has driven the development of robust customer service frameworks, drawing on his extensive background in customer strategy and operations.
Ian earned a BA Hons in Public Relations from Leeds Beckett University. His previous executive roles at Airbnb, Qantas, DBS Bank, Barclays, and HBOS PLC are marked by his expertise in global customer service, support transformation, and operational excellence.
As the Head of Community, Inclusion, and Development, Dwetri Addy leads Gusto’s diversity, equity, and inclusion initiatives—ensuring that equitable people practices are integrated into company culture and business strategies. She prioritizes maximizing organizational impact through DEI strategy and community partnership.
Dwetri has an MBA in Marketing from Northwestern University’s Kellogg School of Management and a BA in Psychology from Princeton University. Her background includes leading DEI at Google and managing community development at Teach for America, positioning her as a champion for inclusive leadership at Gusto.
Rohini Pradeep, VP of Product Engineering, leads Gusto’s technical teams to build scalable, high-performance software systems. She is celebrated for her transformation of legacy architectures into modern cloud-native microservices, fostering a collaborative and innovative engineering environment.
Rohini earned an MS in Computer Engineering from San José State University and a BE in Computer Science and Engineering from the University of Mysore. With over 20 years in software development, she has held senior engineering leadership positions at Little Passports, Blurb, Nokia, and Sun Microsystems.
The Gusto leadership team combines the strategic insight of its founders with experienced professionals spanning technology, design, commercial operations, and customer engagement. This management structure enables agile decision-making and collaborative leadership, empowering Gusto to adapt rapidly while maintaining a people-focused mission. As Gusto executives continue to expand solutions in the HR and payroll space, their diverse expertise and inclusive approach underpin the company's ongoing success and market leadership.
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