COMPANY INFO
GOAT, founded in 2015 by Eddy Lu and Daishin Sugano, is an American online platform specializing in sneakers, streetwear, luxury apparel, and accessories through primary and resale markets. With approximately 998 employees as of 2023, it operates a ship-to-verify model to authenticate products and serves over 50 million members globally via its website www.goat.com in the sneaker and apparel reseller industry.
GOAT Group, founded in 2015 by Eddy Lu and Daishin Sugano, is a premier online platform specializing in sneakers, streetwear, luxury apparel, and accessories—operating both in the primary and resale markets. With over 1,200 employees as of 2023 and serving more than 50 million members globally, GOAT Group innovates the sneaker and apparel reseller industry through its ship-to-verify authentication model. The company has solidified its presence not only in the United States but also in key international markets.
GOAT Group’s funding trajectory highlights an aggressive, high-growth strategy backed by prominent venture capital and strategic investors. With a total of approximately $500 million raised over nine funding rounds since inception, the company has consistently attracted capital to support major milestones: from initial product development and market entry to rapid international expansion, retail partnerships, and brand leadership consolidation. Significant injections of funding have been used for expanding operations, scaling technology, growing the member base, and solidifying market leadership. As of June 2021, GOAT Group reportedly reached a $3.7 billion valuation, underlining its rapid ascent in the ecommerce and sneaker reseller sector.
Series F funding was aimed at late-stage growth, supporting GOAT Group's consolidation of market leadership and continued international expansion. This round pushed the company’s valuation to $3.7 billion.
This additional Series E financing, led by Groupe Artémis, was dedicated to strategic growth initiatives, further strengthening the company's global footprint and resources.
GOAT Group raised $100 million to accelerate market expansion and scale operations to meet the increasing demand in the sneaker and apparel reseller market.
With Foot Locker as the lead investor, Series D funding focused on expanding retail partnerships, enhancing brand presence, and pushing into new markets.
The Series C round was used for product enhancement and driving rapid business growth amid rising competition and consumer demand.
This funding supported GOAT Group’s ambitions for market expansion and scaling of its core authentication and logistics operations.
Series A financing was utilized for initial product development efforts and unlocking early market entry.
Seed capital was invested in launching GOAT’s core platform and conducting early product development.
A prominent asset management firm, Park West Asset Management led GOAT Group’s Series F round, backing its scaling and late-stage growth as the company reached unicorn status.
T. Rowe Price, a globally recognized investment management company, participated as an investor, contributing to GOAT Group’s funding stability and institutional credibility.
Franklin Templeton, with a reputation for long-term value creation, brought substantial capital and strategic guidance to GOAT Group through various funding rounds.
Ulysses Management provided financial support as an institutional investor, enabling GOAT Group’s robust expansion strategies.
Acting as a major institutional investor, Adage Capital Management reinforced GOAT Group’s access to late-stage capital for acceleration.
As the investment holding of the Pinault family (owners of Kering), Groupe Artémis offered both capital and strategic access to luxury and fashion networks, especially with the Series E round.
D1 Capital Partners contributed expertise as a leading global investment firm, supporting GOAT Group’s vision for market leadership.
Accel is a major venture capital firm backing technology-driven growth companies. Their involvement gave GOAT Group early-stage momentum and scale-up guidance.
As a strategic partner and Series D lead investor, Foot Locker furthered GOAT Group’s distribution and retail reach, fueling business model innovation.
A global venture capital firm, Index Ventures supported GOAT Group through significant growth stages, providing international perspective and funding.
One of Los Angeles’ leading venture funds, Upfront Ventures backed GOAT Group early on, championing its local growth and operational scaling.
Webb Investment Network participated as an early-stage and repeat investor, bringing both capital and technology sector expertise.
Matrix Partners was a core early investor, playing a vital role in multiple rounds to drive product innovation and market penetration.
a16z, one of Silicon Valley’s most respected VC firms, supported GOAT Group during its seed stage, fueling their technology-driven approach.
A recognized seed-stage investment leader, First Round Capital helped get GOAT Group off the ground during its earliest days.
As a global venture firm, NEA provided key backing at the outset, supporting platform development and market positioning.
Known for supporting transformative tech startups, SV Angel aided GOAT Group in its foundational stage.
Start Network provided additional early investment to catalyze GOAT Group’s entry into the market.
GOAT Group participated in Y Combinator, receiving early-stage funding and mentorship that helped shape its scalable marketplace model.
With deep experience in e-commerce and technology, Andreessen Horowitz’s involvement brought credibility, strategic guidance, and access to networks.
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