COMPANY INFO
GOAT, founded in 2015 by Eddy Lu and Daishin Sugano, is an American online platform specializing in sneakers, streetwear, luxury apparel, and accessories through primary and resale markets. With approximately 998 employees as of 2023, it operates a ship-to-verify model to authenticate products and serves over 50 million members globally via its website www.goat.com in the sneaker and apparel reseller industry.
GOAT Group is an innovative American online platform specializing in sneakers, streetwear, luxury apparel, and accessories, serving both primary and resale markets. Founded in 2015, GOAT Group has established itself as a leader in the sneaker and apparel reseller industry with over 1,200 employees and a global community exceeding 50 million members.
GOAT Group’s executive leadership comprises experts in technology, brand strategy, operations, customer experience, and creative design. The management team collectively brings deep industry experience, proven track records from leading global brands, and a commitment to authenticity, innovation, and excellence that drives GOAT Group’s rapid growth and sustained market leadership. GOAT Group’s founders and executives fuse entrepreneurial agility with mature business discipline, ensuring the company stays ahead in a dynamic market.
As Co-founder and CEO, Eddy Lu leads GOAT Group as the central figure steering the company’s global vision and operations. His key initiatives have transformed commerce by merging primary and resale markets, developing robust authentication processes, and growing the company into a multi-brand platform with a footprint in over 170 countries. Under his direction, GOAT Group has achieved milestones in business innovation and market reach, cementing the company’s position as a trusted leader in authentic sneakers, apparel, and accessories.
Eddy Lu studied Computer Science at the University of California, Berkeley. Prior to founding GOAT Group, he was an owner at Beard Papas, worked in equity research at Lehman Brothers, and served as a consultant at Deloitte Consulting. His background in technology and business leadership has been pivotal for GOAT Group’s meteoric growth.
Chris To, as CTO, oversees all technology strategy and product development at GOAT Group. Since March 2024, he has led the expansion of engineering teams, scaled mobile funnel optimization, and automated core operations, significantly accelerating GOAT Group’s international growth and platform innovation.
Chris holds a BS in Computer Science from UCLA. His previous roles include SVP and VP of Technology at GOAT Group, Director of Engineering at Clutter, CTO at Soothe, and software architect at MySpace, granting him vast experience in scaling high-growth technology companies.
Sen Sugano is responsible for GOAT Group's overall brand strategy and global marketing initiatives. Since joining GOAT Group in 2019, he has driven expansion in market presence and growth, elevating the company's reputation through strategic partnerships and visionary marketing campaigns.
Sen holds both Bachelor and Master of Science degrees from the University of Southern California. He has a strong background in marketing leadership and business development within fashion and lifestyle sectors, having previously served as VP of Marketing and Director of Business Development at GOAT Group.
As VP Product, Howard Ogawa leads multiple cross-functional teams focused on user experience and business growth. He is recognized for driving strategic roadmaps, launching impactful initiatives, and instilling a data-driven, collaborative culture that positions GOAT Group at the forefront of product innovation.
Howard holds an MBA in Marketing from Loyola Marymount University and a BA in Economics from the University of California, Santa Barbara. He previously held senior product roles at Pluto TV, Ticketmaster, and Edmunds.com, amassing extensive experience in product management and leadership.
Josh W. leads GOAT Group’s creative team, blending design and technology to craft unique brand narratives and consumer interactions. He delivers brand content that emphasizes individuality, contributing to the company’s creativity-driven vision and worldwide brand expansion.
Josh has over 15 years of creative leadership experience, having been Brand Creative Director at Squarespace and Creative Director at BBH London. He studied at the University of Colorado Boulder and Miami Ad School.
As Vice President of Global Operations, Kenneth Boremi oversees GOAT Group’s worldwide logistics, fulfillment, authentication, asset protection, and workplace services. He ensures operational excellence across global networks, orchestrating smooth and secure transactions for millions of customers.
Kenneth holds a BS in Criminal Justice from University of Massachusetts and is certified as a Loss Prevention Certified (LPC) and Certified Forensic Interviewer (CFI). His career includes significant leadership in security, asset protection, and operations, including a COO role at Brookstone.
Andrew Breen manages GOAT Group's customer experience and trust operations, optimizing service quality and contact center functions to enhance customer satisfaction. Through data analytics and operational improvements, he drives best-in-class service results and strengthens GOAT Group’s brand loyalty.
Andrew brings rich leadership experience from previous customer service roles at Nordstrom and related companies. He is skilled in omni-channel strategy, capacity planning, and operational excellence.
Favian Garcia leads financial management, accounting, and reporting at GOAT Group, upholding financial controls and regulatory compliance. His stewardship ensures fiscal responsibility and supports the company’s strategic ambitions.
Favian holds a BA in Business Economics with an Accounting emphasis from UC Santa Barbara. He previously served as Controller at Skillz Inc., Senior Accounting Manager at Pandora, and Senior Associate at Ernst & Young.
Nancy Gillen directs editorial content and manages teams supporting GOAT Group’s storytelling and media profile. Her experience elevates the company’s brand narrative and public engagement across digital channels.
Nancy’s editorial pedigree includes roles at Interview Magazine, V Magazine, Hearst Magazines, and Conde Nast, enriching GOAT Group with expertise from top-tier fashion and lifestyle media.
William Rodríguez is CEO at Goat, a separate Venezuelan brand specializing in virtual cocktail master classes and ingredient delivery. As founder and executive, he has built significant market presence and leads on creative programming and business growth initiatives.
William studied Comunicación Social at Universidad Santa María. His background spans founding Decolores and various event production and management roles, demonstrating entrepreneurial flair and leadership in brand development.
GOAT Group’s leadership team blends deep sector expertise, data-driven product and operations strategy, and creative brand building. The company structure reflects a strong collaborative culture, with executives focused on innovation, customer trust, and global scalability. From its founders to its diverse management team, GOAT Group’s leadership is dedicated to setting new industry standards for authentic, technology-driven commerce.
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