COMPANY INFO
GenRad, originally known as General Radio Company, was founded on June 14, 1915, by Melville Eastham in Cambridge, Massachusetts. It was a prominent manufacturer of electronic test equipment and automatic test equipment, employing 1,524 people in 2001 before its merger; its website was genrad.com (archived). The company was known for producing high-precision electrical measurement instruments, including oscilloscopes, stroboscopes, and the Variac autotransformer, and it played a significant role in the electronic test equipment industry until it ceased operations in 2001, with its product lines acquired by Teradyne and IET Labs.
GenRad was a leading manufacturer in the electronic test equipment industry, renowned for its high-precision instruments such as oscilloscopes, stroboscopes, and the Variac autotransformer. Founded in 1915 by Melville Eastham, GenRad played a pivotal role in advancing electronic testing and measurement solutions before its product lines were acquired by Teradyne and IET Labs in 2001.
The GenRad leadership team consisted of experienced executives with backgrounds spanning finance, technology, legal, product development, and marketing. Their collaborative expertise ensured operational excellence, technological innovation, and sustained growth. Together, the GenRad executives shaped company strategy, managed global operations, and drove the high standards for which the company was known until it ceased operations.
Vincent Pilette led GenRad as CEO, directing overall strategy and overseeing the company’s transformation through key industry shifts. Under his leadership, GenRad maintained a reputation for precision and innovation, with Vincent driving operational restructuring and expansion of the company’s core technology portfolio, positioning it for long-term relevance in the electronic test equipment industry.
Vincent holds an MBA from Northwestern University's Kellogg School of Management and pursued Executive Finance Management & Negotiation at Stanford University. Before joining GenRad, he held significant finance roles, including CFO positions at Logitech and Electronics For Imaging, and various roles at Hewlett-Packard, providing a robust foundation in global business management and financial strategy.
Natalie Derse served as CFO at GenRad, managing global financial planning, risk management, and compliance. Her expertise in financial strategy and reporting was crucial to navigating the company through both periods of growth and industry transition, sustaining GenRad’s fiscal discipline and supporting innovation investment.
Natalie brought extensive experience from previous finance leadership roles at Nine and a strong track record in financial control, reporting, and team management. Her ability to manage complex financial operations and statutory compliance bolstered the efficiency and transparency of GenRad’s finance function.
Bryan Ko was responsible for legal and corporate development, providing strategic legal counsel and ensuring that GenRad met all corporate governance and compliance standards. His guidance was instrumental in managing legal risks, handling contract negotiations, and supporting major company initiatives.
Bryan is an accomplished lawyer known for balancing intricate legal matters with business objectives, consistently delivering pragmatic solutions. His deep negotiation expertise and experience in shaping corporate legal strategies contributed greatly to GenRad’s long-term operational resilience.
Kara Jordan led People & Culture at GenRad, focusing on attracting top talent, fostering a dynamic workplace environment, and facilitating organizational development. She championed initiatives that enhanced employee engagement and aligned company culture with long-term strategic goals.
Kara’s background spans human resources leadership and workforce development. She holds diplomas in Work Health and Safety, Government Investigations, and a Bachelor of Business Administration in Management and Leadership, bringing a multi-faceted understanding of HR best practices to GenRad.
Howie Xu spearheaded AI & Innovation initiatives at GenRad, accelerating the integration of emerging technologies across the company’s product offerings. His leadership ensured that GenRad remained at the forefront of tech trends, continually evolving its electronic test equipment to meet modern needs.
While specific background details are limited, Howie’s role focused on leveraging AI to refine instrument accuracy and introduce advanced features, underscoring GenRad’s reputation as an innovation leader.
Leena Elias managed Product & Ecommerce, overseeing strategy, product lifecycle, and online sales channels. Her expertise ensured seamless customer experiences and steady business growth, supporting GenRad’s position as a trusted brand in precise measurement equipment.
Although background information about Leena is scarce, her impact was reflected in effective product management and advancement of GenRad’s ecommerce presence.
Vita Santrucek, in his capacity as Chief Development Officer, led product development efforts for GenRad, managing expansive engineering teams and driving innovation across various instrument lines. His focus on quality and cutting-edge solutions was central to GenRad’s lasting industry impact.
Vita previously held senior engineering and product leadership roles at Avast, Oracle, and MSD, and studied at Anglo-American University in Prague. His track record in R&D and product management was instrumental in maintaining GenRad’s robust innovation pipeline.
Sigurður (Siggi) Stefnisson led technology strategy, guiding the development of new products and ensuring technical excellence. Siggi was recognized for his leadership in complex R&D projects and for mentoring highly skilled engineering teams.
With deep expertise in cybersecurity technology and team management, Siggi’s background enabled GenRad to implement advanced technology solutions and strengthen its technical foundation.
Travis Witteveen managed commercial operations and was instrumental in steering acquisitions and business development partnerships that expanded GenRad’s reach. His stewardship was key to building strategic alliances and capturing new market opportunities.
Travis’s career includes strategic business development and technology leadership roles at Prime Focus and TCS, supplemented by an MBA from Fairleigh Dickinson University and a BA in Communications from Hunter College.
Krista Todd served as CMO, leading GenRad’s global marketing, brand, and communications strategies. She crafted integrated marketing campaigns that enhanced the GenRad brand and supported product launches across multiple geographies.
Krista’s extensive marketing experience at NortonLifeLock, Logitech, and Gen translated to broad industry recognition. She holds a Bachelor of Arts in Public Communications from Buffalo State University and has served on the board of the Public Relations Society of America.
The GenRad leadership team was composed of seasoned professionals across finance, legal, technology, product development, and marketing, each contributing unique perspectives and deep expertise. The company structure fostered collaboration across functions, establishing GenRad executives as leaders in operational efficiency, technological advancement, and customer-centric business practices. GenRad’s founders and management team were instrumental in upholding its reputation and guiding it through the evolving landscape of the electronic test equipment industry.
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