COMPANY INFO
Freeplay is a software development company officially named 228 Labs, Inc., founded in 2020 by Eric Ryan and Ian Cairns. It is headquartered in Boulder, Colorado, with approximately 14 employees. The company operates in the software development industry and provides prompt engineering, testing, and evaluation tools for product teams to build and optimize large language model (LLM) powered products. Their website is https://freeplay.ai. Freeplay offers collaborative, enterprise-ready tools that give visibility into every LLM response, manage prompts and version control, and automate testing and evaluation to enhance product development efficiency. (Tracxn, LinkedIn)
FreePlay LLC is a prominent player in the mobile gaming apps industry, initially founded in 2016 and headquartered in Miami, Florida, with additional corporate operations in Stamford, Connecticut. The company develops engaging video games and interactive applications for a diverse user base. Over the years, FreePlay LLC has built a reputation for its innovative approach to game development, consistently delivering entertaining and accessible experiences on mobile platforms.
FreePlay LLC has established itself as an attractive destination for venture capital, with a strong funding history that highlights investor confidence in its business model and market potential. To date, the company has raised a total of approximately $5.6 million through four main funding rounds. These funding rounds were instrumental for strategic growth, team expansion, and product development. The most significant milestone is the $5.6 million Series A round in June 2025, reflecting FreePlay LLC’s strategy to foster global reach and innovation within the AI and gaming community. Previous rounds involved undisclosed amounts but provided the early momentum needed for market entry and refinement.
This Series A round enabled FreePlay LLC to expand its team, enhance its go-to-market strategy, and support the global AI and gaming community. The funds are anticipated to bolster the company's roadmap and scale its gaming experiences globally.
The seed funding round was utilized to scale FreePlay LLC’s core product offerings and grow the development team. This capital injection supported the refinement of existing games and powered the launch of new titles.
This pre-seed round focused on supporting the company's early-stage growth and continued product development. Funded by Techstars, it enabled critical product enhancements and preliminary market expansion.
Marking one of its initial institutional investments, this pre-seed round provided funding for early product development, market testing, and validating the company’s vision in the mobile gaming space.
The first major funding event for FreePlay LLC, this pre-seed round supported the company’s official launch and the development of its initial gaming titles.
Renegade Partners led the Series A round, providing $5.6 million in funding to scale FreePlay LLC’s operations and global presence. Their support signals strong confidence in FreePlay LLC’s long-term growth strategy and leadership team.
Conviction is a notable venture capital firm that contributed to FreePlay LLC’s funding efforts, supporting innovation within its mobile gaming and AI-driven development platform.
Matchstick Ventures led the seed funding round in 2023, helping FreePlay LLC to expand its team and invest in product scaling. Their investment underlines the company’s market potential and execution capability.
Next Frontier Capital has played a strategic role as a FreePlay LLC investor, lending expertise and capital to advance the company's game development initiatives and market expansion.
Pathlight Ventures, also referenced as PWV, supported FreePlay LLC during its growth stages by providing capital and strategic guidance for technological innovation and team development.
Vermillion Cliffs Ventures is another key early-stage investor, contributing to foundational rounds that helped bring FreePlay LLC’s early vision to market.
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