COMPANY INFO
Forethought, Inc. was founded in 2017. The founders are Deon Nicholas (Co-founder, President & Executive Chairman) and Sami Ghoche (Co-founder, CEO). The company has approximately 138 employees as of 2024. Forethought operates in the Business/Productivity Software and Automation/Workflow Software industries. Its website is www.forethought.ai. Forethought develops AI-powered tools designed to embed relevant information into employees' daily workflows proactively, helping businesses respond to customers immediately, resolve simple issues with real-time assistance, automate repetitive routing tasks, and provide insights to improve resolution time and agent productivity. The company is headquartered in San Francisco, California.
Forethought is an AI-powered productivity company founded in 2017, specializing in automation and workflow solutions that proactively embed relevant information into daily business operations. Forethought helps organizations improve customer experience, boost agent productivity, and automate repetitive tasks with advanced Agentic AI, serving businesses across multiple industries.
The Forethought leadership team is comprised of seasoned executives and innovators with deep expertise in artificial intelligence, SaaS, product leadership, and enterprise solutions. Their broad industry backgrounds, ranging from top tech companies to innovative startups, ensure strong vision and execution. This diverse and experienced management team has played a pivotal role in Forethought's rapid growth, industry recognition, and ongoing commitment to customer-centric AI solutions.
Deon Nicholas is the Founder, President & Executive Chairman of Forethought, driving its evolution as the most advanced Agentic AI platform for customer experience. Deon has led the company’s growth, securing major customers like Upwork, Grammarly, Airtable, and Cotopaxi, and raising over $90M in venture funding. His leadership has been instrumental in earning recognition from CNBC, Forbes AI 50, and G2 for innovation and ROI in customer service.
Deon studied Artificial Intelligence and Mathematics at the Alberta Machine Intelligence Institute and University of Waterloo. His industry expertise spans roles at Meta, Palantir, Dropbox, and Pure Storage, and he holds multiple machine learning patents and publications. Deon’s career path and technical background uniquely position him to support Forethought’s mission of redefining customer service with cutting-edge AI.
Sami Ghoche, Co-Founder & CEO, is recognized for his visionary leadership in transforming the customer experience through AI. After serving as CTO, Sami became CEO in 2024, guiding Forethought’s strategy, technological advances, and innovation in AI-powered customer support.
Sami holds a Master’s and Bachelor’s in Computer Science from Harvard University and has worked as a Senior Machine Learning Engineer at LinkedIn and a Teaching Fellow at Harvard. His experience spans research at MIT Media Lab and roles at LinkedIn and Palantir, cementing his expertise in AI, machine learning, and product management—key strengths now driving Forethought’s continued growth.
Jad Chamoun serves as CTO at Forethought, where he oversees engineering and technology strategy. Jad has led the expansion and scaling of Forethought’s engineering team, strengthening product reliability and helping bring innovative AI capabilities to market.
Jad’s educational background includes a BS in Computer Science from Lebanese American University and studies at UC Berkeley. Prior to Forethought, he built scalable systems at ICANN and Vinelab, developing deep expertise in microservices, CI/CD, cloud infrastructure, and distributed systems architecture.
Mitchell Hanson directs marketing at Forethought, with a focus on demand generation, customer acquisition, and building the company’s brand as an AI industry leader. He has designed and executed marketing strategies that align sales and marketing, delivering measurable growth as Forethought scales.
Mitchell earned a BS from the University of Oregon and studied Marketing and Advertising at Portland State University. He previously held marketing leadership roles at ZoomInfo, Hanzo, AskNicely, and Zapproved, bringing a depth of experience in SaaS marketing and B2B growth strategies to the Forethought management team.
Al Martin is VP Customer Experience, leading client services and ensuring customer retention, expansion, and advocacy at Forethought. He has implemented strategic leadership and operational excellence programs that drive customer satisfaction and loyalty across Forethought's enterprise client base.
Al earned a Bachelor of Science in Computer Science from The University of Sheffield. He has extensive management experience from senior roles at Darktrace, Hewlett-Packard, and Autonomy (HP), with a track record in SaaS, cybersecurity, big data, and compliance.
Dalton Haughey oversees Forethought’s sales organization, focusing on revenue growth, sales team development, and optimizing sales operations for the company’s innovative AI solutions. Dalton has helped foster a high-performance sales culture aligned with Forethought’s customer-centric mission.
Dalton holds a BBA in Marketing from Trinity University. Before Forethought, he led sales teams at Cision and TrendKite, building expertise in sales leadership, process improvement, and customer relationship management.
Lauren Hogan leads product marketing at Forethought, facilitating go-to-market strategies, cross-functional alignment, and customer engagement initiatives for AI-driven solutions. Lauren has driven successful product launches that support Forethought’s product-led growth philosophy.
Lauren holds an MBA in Marketing from the University of Colorado Boulder and a BS in Geology from Western Washington University. Her prior marketing experience in leadership roles at ZoomInfo, RentRedi, BiggerPockets, and HomeAdvisor centers on SaaS, AI, and e-commerce product marketing.
Sunny Kong leads product design at Forethought, infusing human-centered design into consumer and enterprise platforms. Sunny’s focus on strategic design innovation elevates the user experience and deeply engages Forethought’s diverse customer base.
Sunny has over 15 years of design experience, with prior leadership roles at Netflix, Intuit, SAP, and frog. She holds a Master’s in Communication Design from Düsseldorf University of Applied Sciences and certification in Management Essentials from Harvard Business School.
Chris K. directs product management at Forethought, overseeing AI product innovation, market fit, and technical direction. With expertise in AI, cloud services, and speech technologies, Chris drives the evolution of Forethought’s product portfolio.
Chris holds an MBA from Harvard Business School and advanced degrees in Electrical Engineering and Computer Science from Seoul National University. His career encompasses product management at Facebook, Netflix, AWS, and CTO/co-founder experience at Black Swan Technology, reflecting a deep track record of technology innovation.
The Forethought leadership team blends entrepreneurial drive with deep technical expertise, ensuring the company’s continued success in the fast-evolving AI and automation landscape. The management structure supports cross-functional collaboration, strategic vision, and execution across technology, product, customer experience, and commercial operations, positioning Forethought as a pioneering force in AI-driven workflow and customer service innovation.
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