COMPANY INFO
Firework, officially known as Firework, Inc., was founded in 2017 by Vincent Yang and Jerry Luk. It is a marketing services company headquartered in San Mateo, California, with approximately 364 employees. Firework operates in the video commerce industry, providing an AI-powered platform that helps brands create and host interactive, shoppable, one-to-one, and short video experiences on their websites. The company partners with over 1500 leading brands worldwide, aiming to revolutionize commerce by bringing the power of video to digital experiences and fostering deeper connections between brands and shoppers. Its website is https://firework.com.
Firework was founded in 2017 by Vincent Yang and Jerry Luk, and has quickly established itself as a leader in the business/productivity software sector. Headquartered in San Mateo, California, Firework specializes in AI-powered video commerce, enabling brands to create and host interactive, shoppable, and short video experiences directly on their websites. Serving over 1,500 top brands worldwide, Firework strives to revolutionize digital commerce by bringing the engaging power of video to online shopping experiences and fostering stronger connections between brands and consumers.
Firework funding has seen significant growth since its founding, with the company raising a total of $77M across 8 funding rounds. Notable funding milestones include Series A and Series B raises that attracted leading venture capital firms. Firework investors include top-tier names such as Sequoia Capital, Benchmark, SoftBank Vision Fund, and NVIDIA, highlighting the company's robust appeal to venture capital and strategic investors. Firework's funding strategy has focused on supporting rapid product development, platform expansion, and increasing adoption of video commerce solutions among global brands.
This Series B round, led by Sequoia Capital, secured $52M at a $552M valuation. The capital is dedicated to advancing the development of compound AI systems, growing the team, and accelerating enhancements to the platform to foster widespread AI adoption in production environments.
The Series A round, led by Benchmark, raised $25M. These funds were allocated to speed up product development and broaden Firework’s presence in new and existing markets.
SoftBank Vision Fund is a globally recognized investment arm focusing on ambitious technology companies. As a Firework investor, SoftBank is a significant supporter of the company’s growth, bringing strategic network access and global scale.
American Express participates in Firework funding rounds as a corporate investor, offering not just capital but also valuable insights into payment solutions and partnerships for commerce innovation.
GSR Ventures is a venture capital firm specializing in early-stage technology companies, providing funding and mentorship to help Firework scale its business and technology solutions.
IDG Global Solutions has backed Firework as part of its broader strategy to support innovative ventures in the digital commerce and technology sectors, fueling ongoing expansion.
Sequoia Capital led Firework’s Series B round, demonstrating high conviction in Firework’s platform vision. Known for backing industry-defining technology firms, Sequoia plays a key role in Firework’s continued scaling.
NVIDIA, a global technology leader in AI and GPU computing, invested in Firework as part of its commitment to next-generation AI-powered platforms, further strengthening Firework’s technical capabilities and credibility.
Benchmark led the Series A round for Firework, leveraging its expertise in scaling SaaS and platform businesses to support Firework’s growth in the competitive video commerce arena.
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