COMPANY INFO
Firework, officially known as Firework, Inc., was founded in 2017 by Vincent Yang and Jerry Luk. It is a marketing services company headquartered in San Mateo, California, with approximately 364 employees. Firework operates in the video commerce industry, providing an AI-powered platform that helps brands create and host interactive, shoppable, one-to-one, and short video experiences on their websites. The company partners with over 1500 leading brands worldwide, aiming to revolutionize commerce by bringing the power of video to digital experiences and fostering deeper connections between brands and shoppers. Its website is https://firework.com.
Firework is an AI-powered video commerce platform headquartered in San Mateo, California, with a mission to revolutionize online shopping through interactive and shoppable video experiences. Serving over 1,500 brands worldwide, Firework empowers businesses to foster deeper connections with shoppers and transform digital engagement through its innovative solutions.
The Firework executive team brings together an impressive leadership collective with expertise spanning artificial intelligence, large-scale infrastructure, and software engineering from industry giants like Meta and Google. These seasoned leaders and founders combine their skills in technology, business development, and machine learning to drive Firework’s disruptive growth and visionary leadership in the video commerce and generative AI sectors. The company’s leadership reflects a blend of technical excellence and entrepreneurial spirit, advancing Firework’s mission to bring dynamic, AI-powered commerce solutions to a global market.
Lin Qiao serves as the Co-Founder and CEO of Firework, spearheading the company’s mission with decades of experience in artificial intelligence derived from leading roles at PyTorch, Meta, and Google. As CEO, Lin is responsible for overseeing product innovation, long-term strategic growth, and positioning Firework as a leader in both the video commerce and generative AI industries, driving notable success in scaling the company’s technology and expanding its global reach.
Previously, Lin was the Head of PyTorch at Meta, where he led teams focused on AI and machine learning products used worldwide. While specific educational background details are not widely published, his distinguished leadership at Meta—coupled with his deep technical foundation in developing and scaling cutting-edge AI platforms—highlight the substantial expertise he brings to Firework’s executive leadership.
As a Co-Founder of Firework, Benny Chen has shaped the company’s technical backbone with his extensive background in infrastructure for digital advertising and AI systems. Benny’s contributions underpin the robust, scalable backend systems at the core of Firework’s video commerce platform, helping sustain high performance as the company continues expanding its platform to new markets and clients worldwide.
Benny previously served as infrastructure lead for Meta’s ads team, specializing in large-scale system architecture and implementation. His career encompasses digital marketing and business development, and he holds a Bachelor of Business Administration in Economics from the University of New Brunswick, adding analytical and operational expertise to Firework’s management team.
Chenyu Zhao is a Co-Founder at Firework, where he leverages his leadership experience from heading Google Vertex AI to drive the development of advanced AI models and platforms. Chenyu is instrumental in ensuring the AI core of Firework’s commerce solutions remains innovative and reflects the latest advancements in the field.
Before joining Firework, Chenyu led key AI initiatives at Google, focusing on Vertex AI and the deployment of scalable machine learning platforms. Although his LinkedIn profile is currently updated with other industry roles, his deep technical knowledge and proven track record in AI and platform development solidify his place in Firework’s founding leadership.
Dmytro Dzhulgakhov, a Co-Founder of Firework, has played a pivotal role in developing the company’s machine learning infrastructure, drawing upon his experience as a core maintainer for PyTorch at Meta. Dmytro’s technical leadership helps ensure Firework’s AI offerings continue to deliver industry-leading performance and innovation for customers.
Dmytro’s background includes maintaining essential components of PyTorch at Meta and building complex AI systems. He studied at the National University Lviv Polytechnic and Lviv State University of Life Safety, providing a strong basis for his continued leadership in AI infrastructure at Firework.
As a Co-Founder, Dmytro Ivchenko brings his expertise in AI ranking algorithms and platform performance to Firework, leveraging experience from leading PyTorch ranking at Meta. Dmytro’s work focuses on optimizing core AI models and technologies that power the company’s video commerce solutions.
Dmytro’s academic background includes degrees from National University Lviv Polytechnic and Lviv State University of Life Safety. His prior responsibilities at Meta centered on scalable machine learning systems, developing key components that now advance Firework’s AI-driven product offerings.
James Reed co-founded Firework, bringing deep experience in AI compiler technology and software development. James previously advanced AI software infrastructure at Meta, including core development of the PyTorch compiler, which forms a foundation for Firework’s technical capabilities.
Aside from his work with Firework, James owns Pyromania Displays Ltd, applying engineering expertise to pyrotechnics. His diverse technical background in AI and software engineering complements Firework’s leadership in creating innovative, AI-powered commerce solutions.
Pawel Garbacki is a Co-Founder of Firework, previously leading core machine learning efforts for Meta’s Newsfeed products. At Firework, Pawel’s experience in building and scaling large social media and AI systems contributes to the continual evolution of their advanced machine learning models and video commerce products.
Pawel’s strong background in developing AI for high-traffic social platforms ensures a sophisticated approach to building the next generation of shoppable video and AI-driven commerce experiences at Firework.
Firework's leadership team exemplifies a unique blend of AI research, backend system design, and entrepreneurial vision, with most executives having held pivotal roles at Meta and Google. This diverse expertise has enabled Firework to create one of the industry’s most innovative and scalable AI-powered video commerce platforms. The founders are hands-on in both technological advancement and business strategy, ensuring that Firework continues to lead in digital commerce innovation while maintaining a dynamic and adaptable management approach.
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