COMPANY INFO
The actual company name is Facebook, which is a social media and social networking service owned by the American technology conglomerate Meta Platforms. It was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. As of December 31, 2023, Facebook has approximately 67,317 employees. The company's website is www.facebook.com, and it operates in the Internet industry. Facebook allows users to connect with friends and family by creating profiles, posting updates, sharing multimedia, and joining groups. It is one of the largest social networks globally, with billions of active users worldwide.
Facebook is a global social media and networking platform, connecting billions of users to communities, news, and content sharing. Founded in 2004 by a group of Harvard students, Facebook has evolved into an industry giant within Meta Platforms, serving as a cornerstone for digital interaction worldwide.
The Facebook executive team blends deep technical acumen, product innovation, and global business strategy to foster continuous growth and transformation. With leaders whose expertise spans AI, augmented reality, global policy, and digital marketing, Facebook’s management team ensures the company remains at the forefront of the Internet industry. The leadership’s ability to scale global operations while adapting to shifting digital trends is a major factor in the company's sustained success.
As Founder, Chairman, and CEO of Facebook, Mark Zuckerberg leads overall company strategy, driving the development of AI features across Facebook’s portfolio—including Instagram, WhatsApp, and Messenger—while overseeing Meta’s transition toward metaverse and AR/VR product innovation. His recent focus is guiding Meta’s pivot to immersive digital experiences and steering rapid advancements in artificial intelligence, cementing the company’s leadership role in social technology.
Zuckerberg co-founded Facebook in 2004 while at Harvard and led it through a transformative IPO in 2012, scaling the user base to over 3.8 billion. He is also Co-CEO of the Chan Zuckerberg Initiative, focusing on science and education. Recognized among the world’s most influential tech leaders, Zuckerberg’s early background includes projects like Synapse Media Player and CourseMatch before he left Harvard to pursue Facebook’s exponential growth.
Javier Olivan serves as Chief Operating Officer, overseeing Facebook’s business teams, product infrastructure, and operational strategy across all Meta apps. Since stepping into the COO role in August 2022, Olivan integrated integrity and growth functions, executed the company’s 2021 rebrand, and led initiatives to enhance global expansion and product synergy across divisions.
Olivan joined Facebook’s growth team in 2007 after completing his MBA at Stanford Graduate School of Business and his MEng at the University of Navarra. Rising from Vice President of Growth to VP of Central Products, he previously conducted R&D at Siemens and NTT Data. Olivan’s extensive leadership experience also includes board roles at Endeavor and MercadoLibre.
As Chief Financial Officer since November 2022, Susan Li steers Meta’s $120 billion budget, managing ad revenue optimization and targeted R&D investments in AI and extended reality. She played a key role in Meta’s financial planning through the Reality Labs expansion and ensures the company maintains fiscal discipline in the face of major technology investments.
Li has been with Facebook since 2008, supporting IPO preparations and corporate finance operations. She started her career as an analyst at Morgan Stanley, specializing in technology ECM and investment banking in Hong Kong. Li holds a BA in Economics and Mathematical & Computational Sciences from Stanford and has served as a board member at Alaska Airlines.
Appointed Chief Technology Officer in January 2022, Andrew ‘Boz’ Bosworth leads Meta’s engineering for AR/VR, foundational AI infrastructure, and core social networking platforms. Boz is a driving force behind Meta’s XR roadmap and the transition to mobile-focused advertising, resulting in a 40% year-over-year engagement boost.
Bosworth joined Facebook in 2006 as one of its first engineers, building critical features like News Feed and anti-abuse systems. With a Harvard AB in Computer Science, he also served as VP of AR/VR and is recognized for his influential ‘Ugly’ memo that inspired the company’s growth mindset. Boz also holds the position of board vice-chair at Peninsula Open Space Trust.
Since June 2020, Chris Cox has led Facebook’s core product strategy as Chief Product Officer. He’s responsible for product innovation across Facebook, Instagram, WhatsApp, and Messenger, overseeing teams that accelerated cross-app features and redesigns—resulting in 30% faster rollouts for key apps like News Feed and Reels.
Cox joined Facebook as an engineer in 2005 after earning a BS in Symbolic Systems from Stanford. He originally became CPO in 2014, left in 2019, and returned in 2020. Cox is recognized by Fast Company and Forbes for his creative leadership and was instrumental in building Facebook’s product and design organizations.
As Chief Marketing Officer and VP of Analytics since 2020, Alex Schultz oversees global brand reputation, user growth strategies, and ROI-driven marketing. Schultz led Meta’s corporate rebrand and spearheaded initiatives that increased advertising ROI by 25% through targeted campaigns and sophisticated analytics.
Schultz holds an MSc in Natural Sciences from Magdalene College, Cambridge, and joined Facebook in 2007. He has led multiple teams across product analytics, global experience, and growth marketing, and is the author of “Click Here: The Art and Science of Digital Marketing.”
Since December 2024, John Hegeman serves as Chief Revenue Officer, directing global monetization strategies and pioneering ML-powered ad auctions—achieving a 15% increase in revenue in Q1 2025. He has expanded strategic partnerships, especially in retail and developer tooling.
A Stanford MA in Economics graduate, Hegeman joined Facebook in 2007 as an engineer on the ads team. He led the News Feed product and eventually oversaw the full ads and monetization division, while also serving on boards such as Robinhood, Jio Platforms, and the Center for Election Science.
Appointed in January 2025, Joel Kaplan leads Facebook’s global policy, regulatory, and government relations. He has successfully negotiated privacy frameworks in over 50 countries and steered the company through complex antitrust reviews.
Kaplan holds a JD from Harvard Law and previously served as VP of Global Public Policy at Meta, White House OMB General Counsel, and a State Department Legal Adviser. Before joining Meta, he was a partner at Davis Polk & Wardwell.
Since May 2019, Jennifer Newstead has been Facebook’s Chief Legal Officer. She leads global legal strategy, manages critical privacy and antitrust litigation, and drafted the company’s cross-border data transfer frameworks—including those adopted by the EU.
Newstead holds an AB from Harvard and a JD from Yale. She’s clerked for Justice Breyer, served as DOJ Principal Deputy Assistant Attorney General, and had leadership roles at the Office of Management and Budget, as well as at Davis Polk & Wardwell.
Susan “Maxine” Williams has overseen accessibility efforts and community engagement since 2023, introducing AI-driven alt text, immersive captioning, and broader usability features benefitting over 500 million users on Facebook’s platforms.
Williams holds a PhD in Human-Computer Interaction from MIT and joined Facebook Research in 2016, previously leading their Inclusive Design team. With prior experience as a UX researcher at Microsoft, she brings deep expertise in inclusive technology.
The Facebook leadership team seamlessly blends visionary founders, experienced technologists, and global operations experts to drive both stable operations and innovative breakthroughs. Their management structure leverages domain specialists in technology, marketing, policy, and law, reflecting the company’s commitment to user safety, growth, and long-term industry leadership. The synergy of these executives positions Facebook to continually adapt as a leading force within the social media landscape.
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