COMPANY INFO
Ethena, Inc. was founded in 2019 by Anne Solmssen and Roxanne Bras Petraeus. The company has around 74 employees and operates in the Compliance, E-Learning, Human Resources, and SaaS industries. Ethena provides modern, engaging compliance training delivered online in bite-sized, personalized monthly doses, starting with harassment prevention and expanding into other compliance areas. Their platform contextualizes complex topics using current events and offers actionable strategies to improve corporate culture. The company is headquartered in New York, NY, and its website is www.goethena.com.
Ethena is a modern compliance and e-learning platform, founded in 2019, that delivers engaging, bite-sized training to improve workplace culture and regulatory compliance. Headquartered in Brooklyn, NY, Ethena serves innovative organizations by contextualizing complex compliance topics with up-to-date, actionable training content.
The Ethena leadership team draws from deep expertise in technology, compliance, human resources, and product innovation to deliver best-in-class solutions for clients worldwide. Ethena executives have backgrounds at top tech, law, and consulting firms, combining startup agility with enterprise experience. Unified by their commitment to ethical workplace transformation, the management team drives the company's growth and ongoing product excellence.
As Co-Founder & CEO, Roxanne Bras Petraeus leads Ethena’s vision of modernizing compliance training, overseeing the company’s strategic direction, product innovation, and growth initiatives. Under Roxanne’s leadership, Ethena achieved a 93% approval rating from more than 3.5 million learners and secured major investments from Felicis, GSV, Homebrew, and Village Global that have fueled rapid scale.
Roxanne holds a B.A. from Harvard University and began her career at McKinsey & Company. Prior to founding Ethena, she co-founded Supper Meals and served as a Civil Affairs Officer in the U.S. Army, leveraging her expertise in leadership, strategy, and operational excellence to propel Ethena’s continued expansion.
As Co-Founder & CPO, Anne Solmssen spearheads product design and strategy, ensuring Ethena’s training modules are not only engaging and customizable, but also adaptive to evolving compliance requirements. Anne championed the creation of over 150 modular course topics and led the integration of advanced analytics, providing clients with measurable compliance insights.
Anne holds a Computer Science degree from Stanford University. Her career includes roles as Product Manager at Google X, focusing on AI-driven products, and Senior Designer at IDEO, where she specialized in human-centered design.
As Chief People Officer, Melanie Naranjo directs all people operations, talent strategy, and culture building for Ethena. Melanie has implemented leadership development programs and robust DEI frameworks, driving a 20% reduction in turnover and a 35% increase in employee engagement company-wide.
Melanie is a graduate of Harvard University with a B.A. in History. Prior to joining Ethena, she was VP of People & Culture at Insider Inc., and held leadership roles at Lattice and TroopHR Advisory, specializing in scalable, high-growth tech recruiting and people operations.
As Chief Legal & Compliance Officer, Timothy Erblich manages Ethena’s legal affairs and ensures global regulatory compliance. He established and oversees protocols for SOX, SOC 2, and the EU Whistleblower Directive, and leads the company’s whistleblower hotline and investigations management.
Timothy holds a J.D. from Columbia Law School. Previously, he was Head of Ethics & Compliance at Ethisphere and served as Senior Counsel at Thomson Reuters, focusing on regulatory, compliance, and corporate governance.
As VP of Compliance Advisory, Susan Divers leads curriculum development, provides expert guidance for training modules, and customizes compliance solutions for Fortune 500 clients. Her leadership raised course completion rates by 25% through tailored content engagement.
Susan earned an MBA from the University of Chicago and was previously Director of Thought Leadership at LRN, where she developed scalable global ethics programs.
Felipe Maldonado García directs Ethena’s international compliance content, handling updates across more than 50 jurisdictions. He successfully launched Ethena’s multi-language training suite, leading to a 40% increase in the EMEA customer base.
Felipe holds a Master’s in International Business Law from the University of Cambridge. His experience includes leading compliance projects at Oracle and Stericycle.
As VP of Technology, Jeannine Lemker leads Ethena’s engineering team, scaling platform architecture to support real-time analytics and integrations with over 100 HRIS systems. She managed the migration to a microservices infrastructure, achieving 99.9% system reliability.
Jeannine earned a B.Sc. in Computer Engineering from MIT and previously served as Director of Engineering at Meta, with additional lead engineering roles at Microsoft.
Brandis Anderson is Ethena’s General Counsel and Head of Content, overseeing legal strategy and authoritative content partnerships. She led the collaboration with Ethisphere, integrating third-party compliance expertise, and expanding the breadth and credibility of Ethena’s course library.
Brandis holds a J.D. from Yale Law School and served as Lead Counsel at Plaid, where she specialized in data privacy and partnership negotiations.
Nicole Diaz manages Ethena’s global integrity initiatives and partners with clients to design ethical frameworks and speak-up cultures. Her client engagement programs achieved a 50% increase in whistleblower reporting rates across Ethena’s portfolio.
Nicole earned an M.S. in Compliance & Risk Management from NYU, and previously worked as Senior Compliance Officer at Snap Inc. and in enterprise security roles at Front.
Hemma Lomax provides expert advisory on enterprise compliance strategies, leveraging her tenure at Zendesk, Snap, and Disney. She co-developed Ethena’s management training series, focusing on leadership accountability in compliance programs.
Hemma holds an M.A. in Organizational Psychology from Columbia University and served as Compliance Manager at Zendesk and Snap Inc. before joining Ethena.
The Ethena leadership team combines deep industry expertise with a mission-driven approach to modern workplace compliance. Led by CEO Roxanne Bras Petraeus and co-founder Anne Solmssen, the management team brings together top minds in technology, legal, product, human resources, and compliance. Their collaborative, cross-functional structure ensures agile innovation, robust regulatory adherence, and continual product improvement.
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