COMPANY INFO
EarthOptics, founded in 2018 by Lars Dyrud, is a private company based in Arlington, Virginia, with approximately 99 employees. The company operates in the Business/Productivity Software and Agriculture industries, providing a cloud-based soil mapping platform that leverages advanced sensors and machine learning to create accurate soil maps from fewer samples, enabling sustainable and profitable soil management decisions for farmers and land managers. Their website is www.earthoptics.com.
EarthOptics, Inc. is a leading provider of cloud-based soil mapping solutions that utilize advanced sensors and machine learning to help farmers and land managers make sustainable, profitable soil management decisions. Founded in 2018 and headquartered in Arlington, Virginia, EarthOptics operates at the intersection of AgTech, productivity software, and climate technology.
The EarthOptics, Inc. executive team brings a dynamic blend of scientific expertise, entrepreneurial leadership, and agricultural know-how to the company. With founders from diverse backgrounds and experienced professionals overseeing technology, growth, operations, and data science, EarthOptics, Inc. benefits from a leadership team dedicated to innovation and sustainable impact in agriculture. Their collective strengths in research, commercial development, technical product innovation, and operational excellence propel the company's continued growth and industry leadership.
As CEO and Board Member, Lars Dyrud, PhD, leads EarthOptics, Inc. with an emphasis on scientific rigor and a pioneering approach to soil measurement technologies, including precise soil carbon quantification. Lars Dyrud has been instrumental in defining the strategic vision for the company, leveraging his innovation focus and three-time founder experience to guide EarthOptics, Inc. through significant growth and development.
Lars holds a BA in Physics from Augsburg College, was a Fulbright Scholar at the University of Oslo, and completed his PhD in plasma turbulence at Boston University. Previously, he founded OmniEarth (acquired by EagleView Technologies) and served as Senior VP of Business Development. Lars has a wealth of experience in R&D, having led missions at Draper Laboratory and Johns Hopkins University Applied Physics Laboratory and secured grants from organizations such as NSF, DOE, and NASA.
Todd Martin, Chief Growth Officer and Co-Founder, is the driving force behind EarthOptics, Inc.'s commercial strategy and market expansion. With a life-long passion for agriculture and global expertise in sales, marketing, and business development, Todd Martin provides crucial leadership to the company’s business development initiatives, helping to build its reputation and client base.
Todd grew up on a dairy farm in Arkansas and holds a degree in Agricultural Economics from the University of Arkansas. With experience at Syngenta, in commodities markets, and in consulting for M&A and management services, he has also served as CEO of the Independent Professional Seed Association. Todd’s agricultural expertise and leadership have been foundational since the company’s inception.
As Chief Operations Officer, Adam Gerson oversees EarthOptics, Inc.'s operations with a strong focus on utilizing technology to regenerate soils, increase carbon storage, and transform the future of agriculture. Adam has successfully scaled operations at multiple technology startups and has played a central role in supporting regenerative agriculture in the Mid-Atlantic US.
Adam’s background is rooted in operations leadership across tech and agri-tech startups, demonstrating a commitment to sustainable agricultural innovation. He is recognized for his dedication to operational efficiency and organizational culture, alongside a personal passion for Boston sports, craft spirits, and family life.
Rob Hranac, as Chief Technology Officer, leads the strategic direction and development of EarthOptics, Inc.'s sensor and hardware platforms. He has shaped the company’s technical vision, pushing forward advancements in precise soil measurement systems that enable actionable analytics for customers.
Rob’s expertise combines environmental science with advanced technology development. He has extensive experience leading teams that manage sensor support and product demonstrations and has a strong background in agtech and sensor-based solutions.
Stephanie Landa steers people operations and administrative management at EarthOptics, Inc., enabling seamless integration and scaling across remote and onsite teams. Under her leadership, the company has successfully navigated stages of rapid growth, M&A, and delivered several high-value exits.
Stephanie brings over 25 years of experience spanning HR, compliance, recruiting, project management, M&A, facilities, procurement, finance, and legal oversight. Her background includes supporting fast-growing startups and small businesses in technology, retail, and hospitality sectors.
As Chief Product Officer and Co-Founder, Cam Norgate leads EarthOptics, Inc.'s product innovation and development strategy. His oversight spans product lifecycle management and the launch of new solutions that underpin the company’s competitive edge in soil mapping technologies.
Cam’s career is rooted in product management and bringing innovative solutions to market. He has successfully led product teams, contributing to the vision and execution that define EarthOptics, Inc.'s leadership in the sector since co-founding the company.
Adam Fordyce is responsible for operational strategy and execution, with a sharp focus on improving agricultural productivity through cutting-edge technology. He has orchestrated global operational functions and agronomy best practices to increase EarthOptics, Inc.'s reach and impact.
With over 15 years in the agricultural sector, Adam previously served as Vice President of Global Operations at Farmers Edge. He holds a diploma in Agri Business from Assiniboine Community College, applying his leadership to streamline operations and drive results.
David Murr leads the company’s data science efforts, building the analytical tools and infrastructure that enable sustainable decisions for farmers and land managers. His work as Chief Data Scientist at EarthOptics, Inc. directly supports the company’s mission for data-driven agriculture.
David has a PhD in Space Physics from Boston University and is an experienced data scientist, with prior roles as chief scientist at OmniEarth and associate professor of physics. He is also engaged in science policy advising and brings academic rigor to the company’s analytics capabilities.
Hunt Bowers, M.S., heads sensor and hardware innovation at EarthOptics, Inc., ensuring the company delivers market-leading measurement tools for soil health and carbon tracking. His leadership facilitates continuous improvement and technical excellence for the company’s product suite.
Hunt holds a Master of Science degree and brings extensive technical knowledge in sensor development, contributing significantly to EarthOptics, Inc.'s reputation for technical superiority and product reliability.
James Clement manages the grass and rangeland business line, spearheading strategic development and new offerings tailored to these agricultural segments. His leadership has been fundamental in driving growth and product adoption within specialized rangeland and grassland markets.
James brings senior executive experience in product management and business growth across the agtech industry, with recognized subject matter expertise in grass and rangeland solutions.
The EarthOptics, Inc. leadership team embodies a fusion of visionaries, scientific trailblazers, and experienced executives who drive the company’s mission to deliver transformative solutions to agriculture. Their combined backgrounds in technology, operations, business development, and data science have shaped a management team that leverages cross-disciplinary expertise and a collaborative approach. This robust executive network enables EarthOptics, Inc. to remain agile, drive product innovation, and maintain a market-leading position.
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