COMPANY INFO
The actual company name is doola. It was founded in 2020 by Arjun Mahadevan (Co-Founder and CEO) and JP Pincheira (Co-Founder & CTO). The company has between 11-50 employees and is headquartered in New York, NY. doola operates in the Technology, Information, and Internet industry, offering a Business-in-a-Box™ solution that helps US and non-US founders easily start and manage their US businesses, including LLC formation, banking, payments, compliance, and tax services. Their mission is to democratize access to the US financial ecosystem and empower entrepreneurs globally to turn their ideas into businesses.
Doola is a New York–based fintech company empowering global entrepreneurs to start and manage US businesses by simplifying LLC formation, compliance, banking, and tax services. Founded in 2020, doola's mission is to democratize access to the US financial ecosystem, making business-building accessible for founders worldwide.
The doola management team is composed of seasoned founders, experienced executives, and industry specialists known for their expertise in fintech, product development, marketing, and operations. Doola’s executives contribute to rapid growth and global expansion through a combination of technical innovation, strategic financial planning, data-driven marketing, and user-centric product development, all aimed at empowering entrepreneurs and scaling the firm's Business-in-a-Box™ solution.
Arjun Mahadevan is co-founder and CEO of doola, leading the company from its inception as an LLC-formation startup through its Series A funding and rapid evolution into a comprehensive fintech platform. He has been instrumental in raising capital, overseeing core product development, and securing doola's leadership in the business formation ecosystem, with major accomplishments including development of automated banking and tax services for global founders.
Mahadevan holds degrees in Statistics from The Wharton School and Mathematics from the University of Pennsylvania, as well as an HBX CORe credential from Harvard. His early career includes roles in data analytics at Dropbox and On Deck, where he developed the expertise that underpins doola’s vision and success as an innovator in fintech and management automation.
JP Pincheira is doola’s Co-Founder & CTO, architecting the company’s cloud-native backend and the automation infrastructure that enables seamless LLC formation and end-to-end banking, compliance, and tax workflows—especially for non-US founders. His technical leadership has powered scalable integrations with the IRS, real-time APIs, and microservices to serve a diverse and growing client base.
Pincheira is a Y Combinator alum and serial entrepreneur, with prior experience launching Standups and Go Stealth ventures. Before doola, he led iOS and frontend development at XING, and brings a deep background in SaaS, platform architecture, and mobile product engineering for international markets.
Jordan Shalov joined doola as Head of Finance in mid-2024, where he shapes the company’s financial strategy, manages budgeting and forecasting, and leads Series A operations in support of rapid revenue and headcount growth. Under Shalov’s financial stewardship, doola has streamlined fundraising efforts and implemented controls to sustain its aggressive market expansion.
Currently earning his MBA at NYU Stern, Shalov previously held finance leadership roles at Catchafire and gained early investment experience at Nitorum Capital. With a BBA from the University of Georgia, he specializes in fintech compliance, strategic planning, and scaling financial operations for startups.
Ben Villaret oversees doola's product strategy, guiding the launch of new features for LLC formation, EIN registration, and bookkeeping that have driven a threefold increase in user growth and a 20% improvement in onboarding NPS. Villaret’s operational leadership ensures that product development aligns with customer needs and broader business objectives.
He holds a BA in Psychology from Columbia University, previously led banking and tax operations at doola, and brings experience from product leadership roles at Cascade Financial Technology Corp and MoneyLion. His expertise includes fintech operations, B2B product scaling, and innovation in financial services delivery.
Fred Yen has spearheaded doola’s growth marketing since 2023, launching high-impact PPC, content, and social campaigns that resulted in a fivefold increase in organic traffic and a 150% rise in monthly recurring revenue. Yen’s approach to data-driven marketing and brand building underpins doola’s expansion into new customer markets.
Yen graduated with a degree in Economics from San Diego State University and web development certification from Palomar College. His career includes founding KIRA Studios, a stint as VP of Marketing at Robinland, and experience in digital marketing at Wells Fargo, all reflecting leadership in growth hacking and digital strategy.
Dan Bound-Black was appointed Director of Lifecycle Marketing in May 2023, where he implemented automated cross-channel campaigns (email, in-app, SMS) that improved user activation by 30% and reduced churn by 15%. Bound-Black’s innovations in customer engagement have strengthened doola’s retention and long-term user value.
He holds a BA in Musical Theatre from DeSales University. Before joining doola, he led CRM and retention at Betterment and managed marketing analytics at Penguin Random House, bringing deep specialization in customer segmentation, lifecycle marketing, and digital engagement.
Emily Que leads product development for business formation and tax-filing solutions at doola, delivering new UI/UX modules that significantly streamline EIN registration and bookkeeping for customers. Since joining in 2024, Que has helped thousands of entrepreneurs simplify incorporation and compliance through product innovation.
Que holds a master’s in Data Analytics from Columbia University and a BA in Economics from UCLA. Her prior experience spans product management at J.P. Morgan and Marqeta, as well as founding OGA Wellness, combining financial, technical, and entrepreneurial expertise.
Francisco Carranza has served as doola’s Technical Lead since February 2025, overseeing backend architecture, AWS infrastructure, and deployment of microservices supporting the company’s core business. Carranza’s focus on reliability (99.9% uptime) and scalability enables rapid expansion and robust customer experiences.
He earned both bachelor’s and master’s degrees in Computer Science from Universidad Nacional de Córdoba. Carranza joined doola as a Senior Backend Engineer after stints with high-growth startups and Datrix AI, specializing in backend system development and platform reliability.
Al Morris directs doola’s distributed engineering teams across multiple continents, leading the standardization of agile development and cross-functional technical integration. Under his leadership, feature development cycle times dropped by 40%, and engineering efficiency greatly improved.
Morris holds advanced software engineering qualifications and has previously held technical leadership roles at MoneyLion and Civic Federal Credit Union. His background spans fintech infrastructure, software architecture, and complex team management across a range of financial technology environments.
The doola leadership team brings together visionary founders, seasoned finance and product operators, and growth-focused marketing experts to execute the company’s mission of democratizing US business creation for global entrepreneurs. With founders actively involved in core product and technical innovation, and a specialized management team driving finance, operations, and user engagement, doola's executive structure is agile, collaborative, and designed for rapid scaling and adaptation in a dynamic fintech landscape. The blend of entrepreneurial spirit and deep market experience positions doola as an industry leader in LLC formation, business compliance, and fintech solutions for founders worldwide.
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