COMPANY INFO
Coast's actual company name is K-Dimensional Holdings Inc., founded in 2020 by Daniel Simon. The company has about 118 employees as of 2024 and operates in the Financial Software, FinTech, Fleet Management, and Payments industries. Coast provides a card payment platform designed to simplify fleet and fuel payments for truck drivers, offering payment integration solutions that make fleet management easier compared to traditional financial services. Their website is coastpay.com.
Coast is an innovative financial technology company providing a modern card payment platform to simplify fleet and fuel payments for truck drivers and fleet managers. Coast aims to streamline fleet management for businesses by integrating payments and financial operations in ways that traditional financial services can’t match.
The Coast executive team brings together deep expertise in fintech, software engineering, product development, sales, and operations, with a proven track record of scaling fast-growing organizations. Coast’s leadership is composed of seasoned founders, growth-stage executives, and industry veterans, ensuring a strong foundation for product innovation, enterprise partnerships, and sustainable company growth. Collectively, the Coast management team is focused on serving developers and enterprises with reliable, API-first solutions and seamless customer experiences.
Daniel Simon, as CEO and founder, leads Coast’s overall vision, product roadmap, and strategic direction, with a strong focus on building the premiere API-driven platform for fleet and fuel payments. Under his leadership, Coast was accepted into Y Combinator, secured significant fundraising, and forged partnerships with industry-leading fintech and developer companies. Daniel’s initiatives have driven rapid expansion, including a fivefold increase in enterprise pilots within a year, firmly establishing Coast’s leadership in the API-first fintech space.
Daniel holds a J.D. from Yale Law School. Prior to Coast, he was co-founder and Chief Technology & Operations Officer at Bread for over five years, after internships at Hudson Bay Capital Management and the U.S. Treasury. His expertise spans fintech, developer tools, and regulatory frameworks—providing unique insights for navigating and commercializing financial APIs.
Emma Rodriguez oversees Coast’s company operations, finance, and people functions. She has driven major operational improvements by implementing OKRs, optimizing hiring, and scaling finance operations to support rapid team and business growth, all while improving efficiency and reducing burn rate by 25%. Emma’s leadership in organizational scaling has played a pivotal role in enabling Coast’s headcount to double without sacrificing performance or culture.
Emma earned her B.A. in Economics from the University of Chicago and her M.B.A. from Wharton. Her prior roles include Operations Lead at a SaaS scale-up and management consultant at Bain & Company, specializing in operational scaling and finance transformation for high-growth companies.
Michael Chen leads Coast’s financial strategy, investor relations, and fundraising, including successful Series A and Series B rounds totaling $40M. He developed financial models and KPIs that brought rigor to Coast’s data-driven decision-making, supporting a quadrupling of revenue growth and ensuring financial stability during rapid expansion.
Michael holds a B.S. in Finance from the University of Texas at Austin. He previously served as Finance Director at a mid-stage SaaS company and gained M&A experience at Goldman Sachs, developing expertise in startup finance and growth-stage metrics.
John Mercer leads Coast’s engineering organization and technical strategy, focusing on reliability and scalability of core platform infrastructure. He implemented microservices and advanced site reliability engineering practices, reducing operational incidents by 70% and ensuring that Coast can serve enterprise fleets at scale.
John earned an M.S. in Computer Science from Carnegie Mellon University. His previous experience includes leading engineering at Twilio and serving as Senior Software Architect at Google Cloud, giving him a strong foundation in distributed systems and cutting-edge devops.
Priya Singh heads Coast’s marketing and brand initiatives, championing developer-focused programs that have grown trial signups by 5x and created an engaged community around Coast’s platform. Her strategies in developer advocacy and organic acquisition have been central to Coast’s rapid market adoption.
Priya has an M.A. in Marketing from Northwestern University. Her previous roles include Marketing Director at an API analytics startup and leader of growth marketing at a tech consulting firm, building a track record in digital marketing and developer audience engagement.
Spencer Levitt is responsible for building and scaling Coast’s sales organization, targeting developer and enterprise audiences with API-focused sales playbooks and outbound programs. His efforts have produced a fourfold increase in qualified leads, positioning Coast among the top choices for modern fleet payments.
Spencer studied Computer Science at Stanford University. Before joining Coast, he led revenue and sales operations at multiple API platform companies, building and scaling sales teams and refining developer GTM strategies.
Austin Pager drives Coast’s product development and user experience, overseeing launches such as the visual editor and SDK integrations that have tripled the number of demos created by customers. Austin champions industry-leading UX that supports developer adoption and enterprise efficiency.
Austin holds a B.Sc. in Computer Engineering from MIT. His background includes senior product management at a top API management firm and software engineering at Stripe, building deep expertise in API architecture and developer tooling.
Kara Parkey leads the strategic accounts team, orchestrating onboarding and relationship management for key enterprise clients. Her customer-centric approach reduced time-to-value and doubled annual recurring revenue (ARR) from top-tier customers.
Kara has an MBA from Harvard Business School. She previously led enterprise partnerships at a fintech unicorn and worked as a consultant at McKinsey, focusing on digital transformation in financial services.
Alex Torres manages Coast’s engineering teams, implementing agile processes and mentorship programs that have improved engineering productivity by 50%. Alex ensures timely product feature delivery and fosters a culture of technical excellence.
Alex earned a B.Tech. in Software Engineering from Georgia Tech. He was previously Director of Engineering at a cloud-native infrastructure firm and began his career at IBM, specializing in cloud computing and scalable architectures.
Sara Williams leads Coast’s customer success and support functions, developing onboarding and education programs that increased net retention to 120%. She also established a professional services team to support larger, complex deployments.
Sara holds a B.S. in Information Systems from Michigan State University. She led customer success efforts at a leading API management platform and managed technical account teams at Salesforce, specializing in SaaS adoption and retention strategies.
Coast’s leadership team combines visionary founders with experienced executives across finance, technology, sales, product, and customer success. The company’s management team structure enables agile execution, cross-functional collaboration, and relentless customer focus—driving Coast’s mission of transforming fleet payment and management for modern businesses. Coast’s founders and executives are committed to building sustainable growth in the fintech sector, leveraging their experience to innovate and deliver value at scale.
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