How Much Did Cimulate Raise? Funding & Key Investors

Date August 18, 2025
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Cimulate

COMPANY INFO

Cimulate, Inc. is a software development company founded in 2023 by John Andrews and Vivek Farias, headquartered in Boston, Massachusetts, with about 20 employees. The company operates in the Business/Productivity Software industry, offering a generative AI-powered CustomerGPT platform that helps e-commerce businesses increase conversion by understanding customer intent and personalizing shopping experiences. Website: https://www.cimulate.ai

How Much Did Cimulate, Inc. Raise? Funding & Rounds and Investors

Cimulate, Inc. is a Boston-based software development company founded in 2023 by John Andrews and Vivek Farias. With a team of about 20 employees, Cimulate, Inc. operates in the Business/Productivity Software industry and offers the generative AI-powered CustomerGPT platform. The company's mission is to help e-commerce businesses increase conversions by deeply understanding customer intent and personalizing shopping experiences.

In terms of Cimulate, Inc. funding, the company has raised a total of $33.7 million over 2 funding rounds. The most recent round was a Series A in December 2024, where Cimulate, Inc. secured $28.5 million to accelerate its product development and market expansion. Landmark investors such as Spark Capital, Sierra Ventures, Pillar VC, Commerce Ventures, and LFX Venture Partners participated in the round. The company’s funding strategy has centered on leveraging venture capital to fuel the rapid development of its AI-powered commerce solutions and scale go-to-market operations.

Funding Rounds

Series A - $28.5 million - 2024-12-18

The Series A round was raised to accelerate Cimulate, Inc.’s mission of revolutionizing commerce with the AI-powered CustomerGPT platform. The capital will be used for scalable personalization, major product development, and expanding market presence. Spark Capital led this round, with participation from Sierra Ventures, Pillar VC, LFX Venture Partners, and Commerce Ventures.

Seed Round - $5.2 million+ - 2023

The earlier seed round enabled Cimulate, Inc. to launch its initial CustomerGPT solution and establish its core team. Funds were allocated towards foundational product development, initial R&D efforts, and bringing the platform to early enterprise customers.

Key Investors

Spark Capital

Spark Capital led the Series A round for Cimulate, Inc. funding. Spark Capital is a leading venture capital firm renowned for backing early-stage technology companies and playing a hands-on role in growth and strategic direction.

Sierra Ventures

Sierra Ventures is a Silicon Valley-based venture capital fund that invested in Cimulate, Inc. as part of both seed and Series A rounds. Their support has been instrumental in early product-market fit and scaling strategies.

Pillar VC

Pillar VC focuses on supporting innovative technology companies at an early stage. Pillar VC participated in Cimulate, Inc. funding rounds to accelerate the company's AI product development.

Commerce Ventures

Commerce Ventures specializes in investing in next-generation commerce and fintech startups. Their investment in Cimulate, Inc. has empowered the company to advance its personalization technology for e-commerce.

LFX Venture Partners

LFX Venture Partners is a growth-stage venture capital firm that contributed to Cimulate, Inc. investment in the Series A, bringing expertise in scaling SaaS and AI-driven platforms.

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